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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
Who you are
You are as much a technical founder as you are a product manager; at your core you are a problem solver, partner, and AI-Native Builder. You move with a speed that defies traditional product lifecycles, collapsing the gap between idea and prototype.
You thrive in high-velocity, high-impact teams, showcasing an entrepreneurial mindset and adaptability born from startup or high-growth environments.
You are an exceptional product leader who’s built consumer products at scale; you deeply understand what makes experiences intuitive, ship products that people tell their friends about, and dive eagerly into everything from interaction design to retention strategy.
You are driven by impact that isn’t just tangible but meaningful. Helping everyday people build healthy money habits resonates with you; it’s something you believe in and can see yourself working with others to make real. You think helping a family get out of debt, buy their first home, or support their first child to college is a profound responsibility.
That tension between rapid progress and high-stakes responsibility excites you.
The role
We’re looking for something new for SoFi; the Product Builder.
In one sentence — we want you to do all it takes to turn ideas into validated opportunities that help SoFi build the next generation of financial products.
You will
- Define, develop, and pitch strategic opportunities to get our member’s money right, working intently with our leadership team
- Build functional prototypes and MVPs both inside and outside of SoFi’s codebase using AI-native workflows (Cursor, Replit, v0, etc.).
- Act as an "Un-Invasive Innovator," partnering with core engineering and product teams to accelerate their roadmaps without creating organizational friction.
- Partner with Legal, Compliance, Risk, and Infrastructure to evolve our stance toward AI product development within regulated businesses.
- Evangelize the benefits of AI-driven product development, management, and adoption.
- Contribute the knowledge, skills, and frameworks to drive AI-product development company-wide.
- Help drive the development of and advocacy for the Sandbox program.
You have
- Bachelor’s degree or higher in a relevant field.
- 10+ years of experience as a Product Manager or Technical Founder, with a proven track record of driving 0-to-1 initiatives for high-scale consumer experiences.
- A public or private portfolio of functional projects you have personally built or contributed to using AI tools.
- Deep skills in using LLMs and AI coding tools (vibe-coding) for strategy definition, requirements gathering, and iterative development.
- A strong understanding of software architecture, APIs, and data systems to ensure AI-assisted contributions are performant and secure.
- Experience driving product at a highly-consumer driven company.
Nice to haves
- Founded or grown a business or side hustle as a product thinker.
- Been a first PM within a small-to-midsized startup.
- Experience driving impact within a highly-regulated industry (Fintech, Healthtech, etc.).
- Professional background in Design or Engineering.
- Experience with Agentic AI architectures and RAG implementations.
Top Skills
What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions.
Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world.
For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way.
At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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SoFi Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!


























