Product and Pricing Head

Location:

Head Office, Kampala

Reports to: CMO 

Provides supervision to:

Purpose of the position:

• The PPDO, in collaboration with other units/ departments, will focus on the following deliverables.
  
• New product development.
  
• Existing products profitability analysis.
  
• Data analytics on product portfolio and uptake patterns.
  
• Customer lifecycle management with focus on usage & revenue.
  
• Ownership of complete product go-to-market strategy, incl. promotions.
  
• Gross margin analysis for existing product sustainability.
  
• Service quality checks (Customer satisfaction).
  
• Develop and launch ARPU enhancement initiatives.
  
• Develop and launch usage enhancement initiatives.
  
• Industry benchmarking and best practice replication.
  
• Speed to market and extending support to Sales & Distribution. 
  

Major Responsibilities: (please define in output format – 1to10 things of what you expect to see as a result of this position)

Key Outputs/Responsibilities

• Prepare product concepts and business cases for new products and services. Determine product specifications and features.
  
• Analyze and monitor existing products on a routine basis to understand the performance of the products and delivery methods and make recommendations.
  
• Pricing of new and existing products and services and make the necessary amendments.
  
• Analyze product uptake and usage patterns and understand voice of customer to recommend strategies for product refinement.
  
• Manage customer lifecycle journey for every product and use U&R as a tool to enhance usage/ revenue.
  
• Perform periodic gross margin analysis for all existing products and share sustainability analysis for management decisions.
  
• Monitor and evaluate the commercial advantage of competitors' products and services to align own product and service portfolios. 
  
• Perform periodic product development research through participating in industry forums, direct customer contact/meetings, commissioned surveys, sales expeditions, competitor trade fairs and store visits and vendor contact. 
  
• Maintain up to date competitor knowledge. Monitor competitors, create and update cross-references, perform ongoing research of competitor product features, mix and product development strategy. Must have thorough knowledge and understanding of competitor product to the component level and manufacturing source.
  
• Own entire product launch journey from conceptualization to go-to-market.
  
• Constant focus on usage & ARPU enhancement initiatives with periodic initiative to support.
  
• Identify new revenue streams through market evaluation of opportunities and support the development of funding strategies and/or concepts
  

Core Capability

Achieving capabilities

Achieving quality results and service

Practicing accountability and integrity

Communicating information effectively

Thinking Capabilities

Thinking clearly, deeply and broadly

Understanding Lycamobile Uganda mission & operations

Practicing innovation & change

Self-managing Capabilities

Learning for growth and development

Maintaining work/life balance

Relational Capabilities

Building collaborative relationships

Practicing gender & cultural diversity

Influencing individuals & groups

Qualifications: Education/ Knowledge/Technical skills and experience

• A degree in Business Management, Bachelor’s Degree in Science/ Commerce, Statistics, or any relevant commercial discipline.
  
• Knowledge of mobile industry including systems, services, and products for mobility business
  

• Customer lifecycle management- Discovery, Onboarding, Customer Usage & Revenue, Retention, Churn management.
  
• Writing and producing research reports basis in-depth analytics of usage patterns.
  
• Budgeting for usage and revenue management
  
• Dashboarding and monitoring progress against budgeted KPI’s.
  
• Administration experience.
  

Attributes 

• Good mathematical and analytical skills.  
  
• Ability to analyze quantitative and qualitative data. 
  
• Advanced IT skills to include Excel, PowerPoint, MS Word and databases.
  
• To work in fast paced environment.
  
• Multitasking capabilities in a team environment.
  
• To work to work under pressure and to strict deadlines. 
  
• Good proof reading and editing skills.
  
• Strong interpersonal skills and cultural awareness. 
  
• Good communication and writing skills.
  
• Strong organizational skills and self-motivation.
  

Other critical skills and abilities

• Excellent interpersonal skills.
  
• Energetic in approach.
  
• Willingness to learn.
  
• High level of honesty, integrity and confidentiality.
  
• Excellent communication skills.
  
• Self-driven and willing to work with minimum supervision.