We are seeking a hands-on Product Analytics Engagement Manager to own product performance analytics across customer acquisition and engagement journeys. The role will focus on recurring reporting, funnel and channel analytics, anomaly investigation, impact sizing, and ad-hoc business analysis.
Responsibilities- Own weekly and monthly reporting across eligibility, impressions, applications, submissions and conversion.
- Build and maintain end-to-end funnel and channel reporting across digital journeys.
- Analyze customer journeys to identify drop-offs, friction points and performance trends.
- Investigate anomalies and perform root-cause analysis across key product and channel metrics.
- Quantify the impact of product bugs, system issues and data incidents.
- Partner with Finance to validate forecasts, assumptions and performance variances.
- Conduct ad-hoc deep dives for Product, Credit, Risk, Fraud and other stakeholders.
- Develop dashboards and measurement frameworks for product and funnel performance.
- Translate findings into clear business insights and recommendations.
- 7+ years of experience in Product Analytics, Digital Analytics, Funnel Analytics, Growth Analytics or Customer Journey Analytics.
- Strong proficiency in SQL; working knowledge of Python, R or similar tools.
- Strong understanding of customer funnels, conversion metrics and digital journeys.
- Experience with recurring reporting, dashboards and analytical pipelines.
- Strong root-cause analysis and problem-solving skills.
- Experience with forecasting, variance analysis and impact assessment.
- Experience with web analytics tools such as HEAP, Google Analytics or similar is preferred.
- Strong communication and stakeholder management skills.
- Master’s degree in a quantitative discipline; strong BA/BS candidates with relevant experience may also be considered.
Skills Required
- 7+ years of experience in Product Analytics, Digital Analytics, Funnel Analytics, Growth Analytics, or Customer Journey Analytics
- Strong proficiency in SQL
- Working knowledge of Python, R, or similar tools
- Strong understanding of customer funnels, conversion metrics, and digital journeys
- Experience with recurring reporting, dashboards, and analytical pipelines
- Strong root-cause analysis and problem-solving skills
- Experience with forecasting, variance analysis, and impact assessment
- Experience with web analytics tools such as HEAP, Google Analytics, or similar
- Strong communication and stakeholder management skills
- Master's degree in a quantitative discipline, or bachelor's degree with relevant experience
What We Do
Choosing a digital partner is about more than capabilities — it’s about collaboration and character. Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments. At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations. Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale. Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact. We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition. At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward. For more information, visit www.exlservice.com.
