Product Analyst

In the fast-growing economies of the world, there's a new generation of ambitious younger people eager to gain financial independence and we’re here to make this potential a reality by empowering them with the Freedom to Succeed. 

We empower them with guidance, tools, and easy market access so they can trade and invest with confidence. We aim to make our clients their own wealth manager: empowered to create investment strategies and make investment decisions effortlessly, in their own time, on their own terms, in their own way.   

Founded in 1998 to offer online trading for retail clients, the Exinity Group is now over 25 years old and has provided leveraged trading to over 2 million customers through our global power brands, including FXTM and Nemo, giving them access to equity, commodity and FX markets across the Middle East, Asia, and Africa. 

Exinity is an energetic and diverse company with central offices in the UAE, Cyprus and the UK, plus a number of smaller hubs globally. We’re always looking for talented individuals to join us. ‘Freedom to Succeed’ is not just a promise we make to our clients and partners, but to our people too. We’ll help you develop a range of skills, take on early responsibility, and enjoy a rewarding and fulfilling career with a fast-growing, dynamic company.

As a Product Analyst within our Insights team, you will own product analytics and drive data-driven optimization across our web and mobile platforms. Our Insights team spans the full spectrum of analytics, from data science and deep statistical analysis to dashboarding and product analytics, and you'll play a crucial role in ensuring we have the tracking infrastructure and analytical capabilities to support this breadth of work.

This role combines deep analytical expertise with hands-on tracking implementation, ensuring we capture the right data to deliver superior user experiences and business outcomes. You will be part of a dynamic team where high performance is the baseline and continuous improvement is the norm. Expect a challenging, fast-paced environment that demands a proactive approach and a relentless pursuit of excellence. Your ability to implement robust tracking and translate data into actionable insights will directly influence our strategic decisions and overall market success.

Key Responsibilities

• Product Analytics Ownership: Own and manage product analytics, working closely with Product and Engineering teams to define metrics, analyze user behavior, and identify opportunities for product improvement.
• Conversion Rate Optimization: Collaborate with the Marketing team to analyze performance data and identify strategies for improving conversion rates across various marketing channels.
• Tracking Implementation & Tag Management: Manage Google Tag Manager (GTM) and implement tracking in Rudderstack to ensure that all required data is captured accurately for analysis across web and mobile platforms.
• Marketing Platform Integration: Configure and maintain conversion tracking setups across marketing platforms (e.g., Google Ads, Meta Ads, LinkedIn) to ensure accurate attribution and campaign performance measurement.
• Customer Data Platform Management: Oversee our CDP (Rudderstack) to integrate and manage customer data for improved analytics and personalized marketing.
• Tracking Plans: Develop, document, and maintain comprehensive tracking plans, providing clear guidelines for correct implementation and ensuring data consistency across all platforms.
• Analytics Platform Management: Own our Amplitude analytics platform, ensuring proper implementation, governance, and enabling teams across the organization to leverage product analytics effectively.
• Issue Resolution: Proactively identify and resolve tracking issues, optimizing the quality and reliability of data.

You will have/be:

• Product analytics experience with the ability to define metrics, analyze user journeys, and translate insights into product and business recommendations
• 2-3 years of experience with web or mobile event tracking - this is essential
• Proficient in managing Google Tag Manager (GTM) and familiarity with Rudderstack or similar CDP platform for data collection and management
• Skilled in creating detailed tracking plans and able to ensure their implementation across multiple platforms and systems
• A problem-solver with the ability to diagnose and fix tracking issues, ensuring data accuracy and integrity
• Strong analytical skills, with ideally with experience in conversion rate optimization and a thorough understanding of digital marketing metrics
• Excellent communication and collaboration skills to work effectively across Product, Marketing, Engineering, and other stakeholders in a remote environment
• Comfortable working autonomously and proactively in a fully remote setting

Why you'll love this role:

This position offers the chance to directly impact the marketing success of a dynamic fintech company. You'll work in a fast-paced environment that values creativity and data-driven decision-making. With access to the latest tools and technologies, you’ll refine your skills in data optimisation and play a key role in steering the company's strategic marketing initiatives.