Building something great is only half the job. The other half — deciding who it's for, proving it's worth paying for, and making sure it actually catches on — is just as hard, and just as often gotten wrong. This role owns that other half.
You'll take a product from “we think this could work” to “we know it works, and here's the number that proves it.” You'll define who it's for, sharpen how we talk about it, help price it right, run the beta that tells us the truth, launch it, watch what actually happens, and feed everything you learn straight back into what we build next. Nobody hands this role a finished plan. You build it — end to end.
❗This is a full-time, permanent position.
❗This is a new role.
📍 Location:
This is a hybrid role, requiring the successful candidate to work 3 days a week in our Toronto office located at 351 King Street East, Toronto, Ontario.
What you will be doing:
Dig into who a new capability is really for — which users, which behaviors, which unmet need — before the roadmap hardens around a guess
Turn scattered signals (usage data, sales conversations, support tickets) into a sharp, specific point of view on the target user that the whole team can rally around
Define the positioning: what this is, why it matters, and why now — the story that has to be true before anyone can sell or explain it well
Make it concrete enough that sales, support, and leadership all end up telling the same story, without needing a script
Work through the monetization question early: what's this worth, to whom, and how should it be packaged or priced
Bring real analysis to that conversation — usage patterns, willingness-to-pay signals, comparable value — instead of “what feels right”
Design and run the beta program: pick the right users, define what success actually looks like up front, and resist the urge to declare victory early
Turn beta feedback into a real go/no-go call, backed by data, not enthusiasm
Own the launch and the metrics that tell you whether it's working — adoption, retention, revenue impact, whatever matters for this bet
Build the reporting that makes this visible to leadership without anyone having to ask
Turn user feedback and post-launch data into a clear, prioritized set of changes for the product team — not just a pile of quotes
Make sure what you learn on this launch makes the next one sharper
Know the User Before Anyone Else Does
Shape How We Talk About It
Price It Like You Mean It
Run the Beta That Tells the Truth
Launch It, Then Actually Watch What Happens
Close the Loop
What you will bring:
3–5 years of experience touching at least part of this arc already: user research, positioning, pricing, beta programs, or launches
Strong analytical foundation — comfortable with SQL/Excel or equivalent, and genuinely good at turning data into a decision, not just a chart
Excellent storytelling instincts — can turn “here's what the data shows” into a narrative people remember and repeat
Comfort owning the whole arc — from “who is this for” to “did it actually work” — instead of one slice of it
A genuine dual fluency: rigorous enough that people trust your numbers, persuasive enough that people remember your story
A bias to ship, test, and learn quickly, rather than wait for a certainty that never quite arrives
Real passion for this kind of work, paired with the autonomy to run with it — you don't need someone checking in to know what's next
Background in product management, growth, or product marketing
Experience with monetization or pricing strategy
B2B SaaS or enterprise software experience
Table stakes
What actually differentiates candidates
Nice-to-have
Skills Required
- 3-5 years of experience in user research, positioning, pricing, beta programs, or product launches
- Strong analytical skills with SQL, Excel, or equivalent tools
- Ability to turn data into business decisions
- Excellent storytelling and communication skills
- Experience owning an end-to-end product growth and go-to-market process
- Background in product management, growth, or product marketing
- Experience with monetization or pricing strategy
- B2B SaaS or enterprise software experience
What We Do
Caseware is the leading global provider of cloud-enabled audit, financial reporting and data analytics solutions for accounting firms, corporations and government regulators. Caseware’s innovative tools and platforms help more than half a million customers in 130 countries work smarter, dig deeper and see further as they transform insights into impact.
