Persona helps companies of all sizes verify individuals and businesses and automate any identity-related use case.
The Role
About Persona
Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.
We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Coursera uses Persona to ensure the right person is earning each degree. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.
We believe that making the internet safer and more human requires a team that reflects the diverse, global nature of the people we aim to serve. We’re growing rapidly and looking for exceptional people to join us.
About the Role
As a Product Analyst, you will be the bridge between our Product teams and our Customer-facing Teams (Sales, Customer Success, Technical Services) when it comes to fraud investigation, insights and recommendations. You’ll also act as a trusted advisor to Persona customers, proactively conducting fraud investigations, identifying fraud vectors, analyzing data, and advising on solutions towards the ultimate goal of helping Persona customers combat fraud effectively using a wide range of Persona solutions. The ideal candidate is a self starter who is eager to tackle tricky challenges through creative problem-solving, is curious and unafraid to work with new technologies, and is resourceful and determined in finding new ways to outsmart fraudsters. This is an unique opportunity to kickstart or level-up your career at a high-growth technology company.
What you'll do at Persona
- Fraud Investigation and Audits: Investigate complex fraud scenarios through proactive and reactive fraud audits, identifying trends and vulnerabilities.
- Reports and Presentations: Synthesize findings into clear and concise written deliverables, summarize actionable recommendations for mitigation strategies, and present them to customer leadership.
- End-to-End User Journey and Architecture Review: Review customers’ templates, workflows, and decision-making processes to assess vulnerabilities and recommend improvements from a fraud prevention perspective, both prior to launch and over time.
- Liaison to Product: Partner with the Product team to inform the Product roadmap, ensuring Persona’s tools evolve to address emerging fraud trends.
- Customer Fraud Discovery and Education: Join customer calls to ask relevant questions that shape your recommendations, and educate new stakeholders on Persona’s approach to fraud and how to best leverage Persona’s fraud tools.
What you'll bring to Persona
- Problem-solver: You love finding innovative solutions by connecting the dots in unexpected ways, while still maintaining a clear, logical approach to breaking down problems.
- Proactive mindset: You're a self-starter who takes initiative and thrives in dynamic environments.
- Data-driven approach: You bring basic SQL knowledge or a strong willingness to learn, paired with expertise in data analysis using Excel or Google Sheets.
- Sharp eye for detail: You prioritize accuracy and maintain a high standard of quality in your work.
- Clear communication: You’ve been told you’re a great communicator, and know how to tailor how you communicate based on your audience.
- Fast learner: You can learn a new concept or technology quickly.
- Team player: You collaborate effectively with colleagues - people enjoy working with you.
- Nice to have: Experience presenting findings and recommendations to clients or customers in live settings.
Compensation & equity
This salary range is the estimated base salary range. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline based on market data for roles located in the San Francisco Bay Area, and may vary depending on location. Salary ranges are subject to change without notice.
Benefits and perks
Persona offers a wide range of thoughtful and inclusive benefits for this role, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipends, wellness benefits, unlimited paid time off, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.
Diversity, equity, inclusion and belonging
At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.
We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.
Persona Identities Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Persona Identities and has not been reviewed or approved by Persona Identities.
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Fair & Transparent Compensation — Engineering pay is portrayed as market-competitive, and role-specific salary pages display a visible range of titles and pay across functions. Recent compensation submissions indicate strong packages in core roles, supporting market alignment.
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Retirement Support — A non‑elective company 401(k) contribution is provided, adding reliable retirement value regardless of employee deferrals. This element is consistently highlighted across public benefits descriptions.
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Parental & Family Support — Paid parental leave of substantial length and support for adoption and surrogacy are explicitly offered, with flexibility to take leave over an extended window. Family‑planning resources further bolster coverage for different paths to parenthood.
Persona Identities Insights
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The Company
What We Do
Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Branch automate their KYC process and Coursera verify learners’ identities before delivering course credentials. Beyond securely collecting and verifying user information such as PII, government IDs, and biometric selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate their identity operations — from setting custom rules to ingesting third-party data and triggering external actions.
Why Work With Us
Persona's a leader in identity verification, offering unmatched flexibility to meet diverse business needs. With customizable building blocks, our product adapts to various industries, use cases, and risk levels. Our core value of having a People-first culture thrives on new perspectives that enrich the workplace and support our mission and value.
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