NBC4 is seeking a creative and strategic Marketing and Promotion Producer to develop compelling promotional content across broadcast, digital, and social media platforms while actively engaging with the local community. This position will play a key role in strengthening NBC4’s connection with viewers by collaborating with non-profit organizations and community partners on station-sponsored initiatives and events. This is a hands-on, do-it-all position for a self-starter who is passionate about connecting audiences through impactful storytelling, community engagement, and digital promotion.
Key Responsibilities:
- Write, shoot, and edit promotional spots, PSAs, and digital ads.
- Develop engaging social media promotions, boosted posts, and web ads.
- Strategically promote promotional content across digital platforms.
- Assist in digital contest creation, community content development, and sponsored event promotions.
- Build relationships with local non-profits and community organizations to support station projects.
- Coordinate community-based initiatives and develop promotional content that highlights local events and PSA’s.
- Edit video clips for web, write and post PSA content for NBC4i.com. Promote station events online before, during and after station-sponsored events.
- Work collaboratively with the graphics team to execute creative visions.
- Provide support for station contests, traffic logs, and station-sponsored event management.
- Work with digital sales in writing client-focused promotional content on the web and social media campaigns.
- Other Duties as assigned.
Qualifications:
- Strong writing and storytelling skills with an ability to identify compelling promotional angles.
- Proficiency in video editing and content production for multiple platforms.
- Experience managing social media promotions, digital ads, and Google AdWords.
- Ability to work independently, handle multiple projects, and adapt to a fast-paced environment.
- Knowledge of newsroom operations and experience in community engagement is a plus.
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
