Producer, Digital and Social Content

WHO WE ARE:

Teton Ridge is a visionary force in Western sports, entertainment, media, lifestyle, and equine culture, dedicated to growing the world of the American West to new fans. Our content and events engage a broad community of fans while preserving the traditions and legacy of the American West.

From large-scale events like The American Rodeo and The Performance Horseman to The Cowboy Channel, short films, digital and print media, and social-first content, Teton Ridge tells the stories of the rich culture of the American West. Join us in shaping the future of Western sports and entertainment!

WHO YOU ARE:

We are seeking a highly organized and creative Producer, Digital & Social Content to develop and deliver compelling content across the Teton Ridge portfolio, with a focus on Cowboy+ and Cowboys & Indians. This role is based in Fort Worth, TX and operates on a remote-hybrid schedule. This role is built for a producer who can take an idea and run with it. From concept to final delivery, this person will own the full lifecycle of content, shaping stories, leading production, and ensuring content is optimized for social and digital platforms. The ideal candidate is both creative and resourceful, comfortable working with small teams, and thrives in fast-moving environments where flexibility and execution are critical. This person brings a strong storytelling instinct, a sharp eye for what performs on social media, and a willingness to get hands-on at every stage of the process.

Teton Ridge brands include; Cowboy+, Cowboys & Indians Magazine, The American Rodeo, Teton Ridge Entertainment, Ridge Riders, Pro Fantasy Rodeo and more. 

WHAT YOU'LL DO:

• Generate, research, and develop original content ideas, including short-form and long-form features, profiles, and social-first series.
• Shape story arcs, structure narratives, and ensure content is compelling, clear, and aligned with brand voice.
• Identify culturally relevant moments, talent, and storylines within Western sports, rodeo, and lifestyle.
• Continuously identify opportunities to elevate content through new formats, platform trends, and innovative storytelling approaches.

• Own projects from ideation through post-production, including planning, scripting, shooting, and editing.
• Lead and execute shoots, including coordinating equipment, locations, and small production teams or freelancers as needed.
• Conduct interviews and field production independently when needed.
• Ensure projects are delivered on time, on budget, and at a high level of quality.
• Work closely with editors throughout post-production, providing clear, structured, and timely feedback to shape story, pacing, tone, and final polish.

• Oversee the production / capture of high-quality video and photo content using both mobile and professional camera equipment. *The ability to lend a hand as a shooter is a plus.
• Partner with editors to refine cuts, elevate storytelling, and ensure content meets a high creative and technical standard across platforms.
• Edit content for social and digital platforms using tools such as Adobe Premiere Pro, Final Cut Pro, or similar.
• Oversee post-production, including pacing, music, color, and final delivery.
• Maintain strong organization of footage, assets, and project files.

• Develop content with a clear understanding of platform-specific best practices across Instagram, TikTok, YouTube, and Facebook.
• Partner with the social team to ensure content is optimized for distribution, including format, hooks, and packaging.
• Apply a strong editorial eye to ensure content is engaging, well-paced, and optimized for audience retention and performance.
• Maximize cross-platform potential of all content, adapting stories for multiple outputs.

• Manage multiple productions simultaneously, maintaining timelines, priorities, and communication across stakeholders.
• Collaborate with digital, social, editorial, and marketing teams to align on content needs and campaign priorities.
• Work effectively within small, nimble teams and step into multiple roles as needed to move projects forward.

QUALIFICATIONS

• Minimum 3 years of experience in content production, preferably across digital, social, sports, or entertainment.
• Experience leading shoots, including directing talent, managing small crews, and conducting interviews with confidence and clarity.
• Proven ability to produce content from concept through final delivery.
• Strong storytelling, writing, and interview skills.
• Proficiency with editing tools such as Adobe Premiere Pro, Final Cut Pro, or similar.
• Experience working with both mobile and professional camera equipment is preferred.
• Highly organized with strong project management skills.
• Comfortable working in fast-paced, evolving environments.
• Willingness to travel and work non-traditional hours, including nights and weekends.
• Preference given to candidates with capture and editing backgrounds.

• Strong understanding of Western sports, rodeo, and lifestyle culture.
• Clear point of view on what makes content engaging and shareable across social platforms.
• Ability to balance creative vision with efficient execution.
• Familiarity with cross-platform storytelling and content distribution.