Process Manager

Posted 7 Hours Ago
Be an Early Applicant
Mumbai, Maharashtra, IND
In-Office
Mid level
Analytics
The Role
Manage and optimize multi-touch Marketo engagement programs, oversee lead scoring and Marketo-SFDC data sync, implement A/B tests, build performance dashboards, and provide analytics-driven insights to improve MQLs and campaign ROI.
Summary Generated by Built In

Roles and Responsibilities:

Campaign Operations & Execution

  • Build and manage complex, multi-touch engagement programs (Nurtures) using Marketo’s Smart Campaign logic.
  • Setup and optimize email assets, landing pages, and forms, ensuring mobile responsiveness and brand consistency.
  • Implement A/B testing on subject lines, CTAs, and layout to drive continuous performance lift.

 Lead Management & Lifecycle

  • Manage the Lead Scoring model to ensure high-quality leads are passed to Sales at the right time.
  • Oversee the Marketo-Salesforce (SFDC) sync, monitoring for errors and ensuring data flows correctly between both platforms.
  • Manage lead routing, data normalization, and list segmentation for hyper-targeted campaigns.

 Reporting & Analytics

  • Build and maintain performance dashboards to track MQLs, conversion rates, and campaign ROI.
  • Provide actionable insights to the Marketing team based on program performance data

 

Technical and Functional skills:

.

  • 3–4 years of hands-on experience in Adobe Marketo Engage. 
  • You should know your way around Smart Lists, Program Tokens, and Engagement Streams.
  • Web Basics: Functional knowledge of HTML/CSS for tweaking email and landing page templates.
  • Analytical Mindset: Ability to translate data into stories. You should understand "Marketing Attribution" and how to measure it.
  • Certification: Adobe Marketo Certified Professional (AMCP) or Expert (AMCE) is a strong plus.

Skills Required

  • 3-4 years hands-on experience in Adobe Marketo Engage
  • Experience building and managing multi-touch nurture programs using Marketo Smart Campaign logic
  • Working knowledge of Marketo Smart Lists, Program Tokens, and Engagement Streams
  • Experience managing Lead Scoring models and lead routing
  • Experience overseeing Marketo-Salesforce (SFDC) synchronization and troubleshooting sync errors
  • Functional HTML/CSS skills for editing email and landing page templates
  • Ability to implement A/B tests on emails and landing pages
  • Analytical mindset with knowledge of marketing attribution and campaign measurement
  • Adobe Marketo Certified Professional (AMCP) or Expert (AMCE)

eClerx LLC Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about eClerx LLC and has not been reviewed or approved by eClerx LLC.

  • Healthcare Strength Feedback suggests U.S. employees have access to medical, dental, and vision coverage, with HSA/FSA options and life insurance included. An Employee Assistance Program also appears in the public benefits profile supporting wellbeing.
  • Retirement Support Feedback suggests a 401(k) is part of the U.S. package, with some mentions of an employer match. Retirement provision is consistently cited across company profiles and listings.
  • Leave & Time Off Breadth Feedback suggests paid holidays, sick leave, and PTO are part of the offering, alongside parental leave. Parental leave is also highlighted in public benefits profiles.

eClerx LLC Insights

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The Company
HQ: New York, NY
12,544 Employees
Year Founded: 2000

What We Do

eClerx provides business process management, automation and analytics services to a number of Fortune 2000 enterprises, including some of the world's leading financial services, communications, retail, fashion, media & entertainment, manufacturing, travel & leisure, and technology companies. Incorporated in 2000, eClerx is today traded on both the Bombay and National Stock Exchanges of India. The firm employs 16,000+ people across Australia, Canada, Germany, India, Italy, Netherlands, Philippines, Singapore, Thailand, UK, and the USA.

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