The Role
Lead private brand product strategy and roadmap for convenience channel, using consumer insights and analytics to develop product and portfolio plans. Drive cross-functional commercialization, supplier partnerships, KPI tracking, and continuous performance optimization. Mentor team members and present data-backed recommendations to senior leadership.
Summary Generated by Built In
Private Brand Product Manager - Consumer Products
Duties and Responsibilities
Strategic Innovation & Product Roadmap
- Translate the Private Brands vision into a strategically sequenced pipeline of new products, renovation initiatives, and platform expansions tailored to convenience shopper missions.
- Use consumer insights, trip drivers, and market/channel trends to identify high‑potential whitespace opportunities and develop analytically grounded business cases.
- Deliver compelling, data‑supported product and portfolio strategies to senior leadership to secure alignment, resources, and cross-functional commitment.
Advanced Analytics, Performance Optimization & Continuous Improvement
- Define, track, and socialize robust KPI frameworks including sales velocity, gross profit return on investment (GPROI), penetration, price perception, and market share.
- Use analytics tools (Excel, Power BI, syndicated data sources, panel data) to evaluate item‑ and platform‑level performance, diagnose gaps, and recommend actionable enhancements.
- Develop scenario analyses to guide assortment, pricing, and positioning decisions.
Business Strategy, Commercial Execution & Category Alignment
- Build and execute end‑to‑end product strategies aligned with broader category and channel goals, ensuring each initiative supports growth, margin, and customer value targets.
- Collaborate closely with Category Managers, merchandising, marketing, product development, supply chain, and finance to translate strategic opportunities into commercial outcomes.
- Oversee commercialization and go‑to‑market execution to ensure timely, differentiated launches that meet business and operational expectations.
Cross-Functional & External Collaboration
- Lead cross-functional teams through the full product lifecycle—from concept, feasibility, and sourcing through commercialization and performance optimization.
- Partner with external suppliers and manufacturers to enhance sourcing strategies, strengthen product quality, and drive production efficiency and cost competitiveness.
Team Leadership, Coaching & Organizational Influence
- Mentor and develop team members by elevating analytical thinking, strategic acumen, and consumer‑centric decision-making.
- Champion a culture of innovation, continuous improvement, and data‑driven problem solving across the Private Brand organization.
Qualifications
Education & Experience
- Bachelor’s degree in Business, Marketing, Analytics, or related field (required).
- 5+ years of experience in product development, brand management, category management, strategy, or innovation roles within the CPG industry.
- Experience in the convenience retail channel or adjacent on‑the‑go consumer environments strongly preferred.
Key Skills & Competencies
- Proven ability to translate consumer insights, channel behavior, and competitive analysis into actionable product and portfolio strategies.
- Strong financial and analytical acumen with the ability to model scenarios, evaluate ROI, and connect product decisions to P&L outcomes.
- High proficiency in data tools (Excel, Power BI) and familiarity with syndicated data (IRI, NielsenIQ) to uncover trends, diagnose challenges, and guide strategic decisions.
- Exceptional communication skills with the ability to present complex strategies and insights to senior stakeholders in a clear, concise manner.
- Strong leadership and collaboration capabilities, with demonstrated success guiding cross-functional teams.
- Entrepreneurial mindset with a passion for innovation, operational excellence, and creating differentiated food & beverage experiences for convenience shoppers.
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Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.
Click below to review information about our company's use of the federal E-Verify program to check work eligibility:
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Skills Required
- Bachelor's degree in Business, Marketing, Analytics, or related field
- 5+ years experience in product development, brand management, category management, strategy, or innovation roles within the CPG industry
- Experience in the convenience retail channel or adjacent on-the-go consumer environments
- Proven ability to translate consumer insights, channel behavior, and competitive analysis into actionable product and portfolio strategies
- Strong financial and analytical acumen with ability to model scenarios, evaluate ROI, and connect product decisions to P&L outcomes
- High proficiency in Excel and Power BI and familiarity with syndicated data sources (IRI, NielsenIQ) and panel data
- Experience defining, tracking, and socializing KPI frameworks (sales velocity, GPROI, penetration, price perception, market share)
- Demonstrated leadership and cross-functional collaboration, including leading product lifecycle teams
- Exceptional communication skills with ability to present complex strategies to senior stakeholders
- Experience partnering with external suppliers and manufacturers to improve sourcing, quality, and cost competitiveness
- Entrepreneurial mindset with passion for innovation and operational excellence
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The Company
What We Do
Circle K is a global convenience-store and fuel-retail company operating across multiple countries. Its locations provide gasoline and other energy products alongside prepared food, beverages, car-wash services, and electric-vehicle fast charging. In Denmark, Circle K operates both Circle K and INGO brands, serving customers on the move through a broad network of stations and emphasizing convenient food and drink for everyday travel.
