Print Marketing Manager

Reposted 15 Days Ago
Be an Early Applicant
2 Locations
In-Office
Senior level
Digital Media • eCommerce • Retail
The Role
The Print Marketing Manager will strategize and execute catalog and direct mail campaigns, manage tests, analyze performance, and lead a small team.
Summary Generated by Built In

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, and our four Cornerstone brands.
The Cornerstone brands deliver inspirations that help customers enjoy, enhance and celebrate life. Cornerstone comprises four interactive, aspirational home and apparel lifestyle brands: Ballard Designs®, Frontgate®, Grandin Road® and Garnet Hill®.

Your Opportunity, Your Team

  • The Print Marketing Manager supports Cornerstone Brands (Ballard Designs, Frontgate, Grandin Road, Garnet Hill), and leads strategy and execution of catalog and direct mail campaigns across brands, overseeing audience targeting, contact strategy, frequency, and format to maximize demand and efficiency. You will report to the VP of Customer Relationship Management.

Where You'll Work

  • This role is hybrid. Relocation assistance is not available for this role. Preferred locations include: Cincinnati, OH, Atlanta, GA, or Boston, MA.

What You’ll Do

  • Campaign Strategy & Audience Selection: Define and execute targeting, cadence, and format for catalog and direct mail campaigns to drive incremental demand aligned with business goals.

  • Testing & Optimization: Lead A/B, holdout, and contact strategy tests; analyze results and implement improvements to maximize ROI.

  • Results Analysis & Reporting: Evaluate campaign performance, deliver clear insights, and recommend actions for future optimization.

  • Cross-Functional Collaboration: Coordinate with internal teams and external partners to ensure smooth campaign execution and alignment.

  • Team Leadership & Development: Manage and coach a direct report, driving accountability and growth.

  • Budget Management & ROI Optimization: Oversee budgets, track spend and improve cost efficiency and marketing productivity.

  • Manage planning, testing, and performance analysis (including A/B and holdout tests), but not print production.

What You’ll Bring

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.

  • 5+ years’ experience in catalog and direct mail marketing, Experience in a vertically integrated retailer, with demonstratable success in product creativity and financial results

  • Technical Skills: Proficiency with campaign measurement tools; strong Excel skills required.

  • Analytical Ability: Demonstrated expertise in data analysis, test design, and interpreting results to inform strategy.

#LI-JM1

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [email protected] for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.

Skills Required

  • Bachelor's degree in marketing, Business, Communications, or a related field
  • Minimum of 5 years' experience in catalog and direct mail marketing
  • Proficiency with campaign measurement tools
  • Strong Excel skills
  • Demonstrated expertise in data analysis, test design, and interpreting results

QVC Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about QVC Group and has not been reviewed or approved by QVC Group.

  • Healthcare Strength Healthcare coverage is positioned as broad, including medical, dental, vision, prescription coverage, and company-paid life insurance and AD&D. Additional wellness supports like confidential counseling and condition-management programs are also part of the offering.
  • Flexible Benefits Flexible work arrangements such as remote work, flextime, and compressed schedules are available in parts of the organization. Spending-account options like HSA and FSA are included within the benefits mix.
  • Retirement Support Retirement support includes access to a 401(k) plan with company matching, and some sources also reference a pension plan. Performance bonuses are also described as available for some employees.

QVC Group Insights

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The Company
HQ: West Chester, PA
10,001 Employees
Year Founded: 1991

What We Do

Curated Experiences. Infinite Possibilities.® We believe in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores – for customers who crave engaging shopping experiences. We're a select group of diverse businesses that provide customers with curated collections of unique products, made personal and relevant by the power of storytelling. We combine the best of retail, media, and social to curate experiences, conversations, and communities for millions of highly discerning shoppers. We bring joy, inspiration, and humanity to shopping. We also curate large audiences, across our many platforms, for our thousands of brand vendors. Qurate Retail Group comprises seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill®, and Grandin Road®. We reach approximately 218 million homes worldwide via 14 television networks and reach millions more via multiple streaming services, social pages, mobile apps, websites, print catalogs, and in-store destinations. We're a world leader in video commerce globally, among the top ecommerce retailers in North America (according to Digital Commerce 360), and a leader in mobile commerce and social commerce.

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