Principal Wealth Advisor - Business Development

Posted 6 Days Ago
Be an Early Applicant
Norfolk, VA, USA
In-Office
130K-160K Annually
Senior level
Financial Services
The Role
The Principal Wealth Advisor handles business development through relationship building, identifying clients, servicing existing accounts, and representing the firm at events to drive growth.
Summary Generated by Built In

Position Summary:  

Cerity Partners is seeking a dynamic and entrepreneurial Business Development Advisor to drive organic growth within the practice through strategic relationship building, community engagement, and proactive business development initiatives. This individual will be responsible for identifying and cultivating new client opportunities, servicing existing client relationships as needed, developing strategic partnerships within the firm and community, and representing Cerity Partners in the local market to expand our client base and strengthen our brand presence.

Primary Responsibilities:

  • Develop and execute comprehensive business development strategies to drive organic growth within assigned market or practice area.

  • Proactively identify and pursue new business opportunities through networking, community involvement, professional associations, and strategic partnerships.

  • Build and maintain strong relationships with centers of influence (COIs) including CPAs, attorneys, business owners, executives, and other professional referral sources.

  • Represent Cerity Partners at industry events, conferences, networking functions, and community organizations to enhance brand visibility and generate qualified leads.

  • Conduct presentations, seminars, and educational workshops for prospective clients and target audiences to showcase Cerity Partners' value proposition and service offerings.

  • Develop and maintain a robust pipeline of prospective clients through strategic outreach and relationship cultivation.

  • Collaborate closely with internal advisors and service teams to align business development efforts with firm capabilities and client needs.

  • Create and implement creative marketing initiatives and thought leadership strategies to differentiate Cerity Partners in the marketplace.

  • Stay informed on industry trends, competitive landscape, and market opportunities to identify new growth channels.

  • Maintain accurate activity tracking, pipeline management, and reporting in CRM systems.

  • Provide regular updates to leadership on business development activities, lead generation metrics, and market insights.

  • Support advisor teams with client retention initiatives and expansion opportunities within existing relationships.

  • Perform all functions of a Wealth Advisor in the management of assigned client accounts.  This includes but is not limited to review of investment objectives, asset allocation, and individual investments of client accounts as indicated by firm policy; preparation of material for client or prospective client meetings; participation in investment and strategy meetings.

Required Qualifications: 

  • Bachelor's degree in business, finance, marketing, or related field.

  • 7+ years of experience in financial services, business development, relationship management, or sales.

  • Series 65 

  • Completion of CFP® or CFA designation– CPA, JD, CHFC, or another approved advanced designation/degree

Skills and Competencies: 

  • Proven track record of generating organic growth through networking, referral development, and strategic partnerships.

  • Deep understanding of the high-net-worth client landscape and RIA service models.

  • Exceptional interpersonal, presentation, and communication skills with ability to engage diverse audiences.

  • Self-starter with entrepreneurial mindset and ability to work independently to drive results.

  • Strong organizational skills and ability to manage multiple relationships and opportunities simultaneously.

  • Experience building and leveraging professional networks and centers of influence relationships.

  • Proficiency with CRM systems and pipeline management tools.

  • Active involvement in professional organizations and community leadership roles preferred.

Compensation:

$130,000 - $160,000

Why Cerity Partners:

Our people drive our success by working together to deliver exceptional service to our clients. Below is a glimpse of the key elements of our total rewards package:

  • Health, dental, and vision insurance – day 1!

  • 401(k) savings and investment plan options with 4% match

  • Flexible PTO policy

  • Parental Leave

  • Financial assistance for advanced education and professional designations

  • Opportunity to give back time to local communities

  • Commuter benefits

Cerity Partners is committed to providing an environment where all individuals can be their authentic selves. We are an Equal Opportunity Employer who respects each individual and supports the diverse cultures, perspectives, and experiences of our colleagues. We are dedicated to building an inclusive and diverse workforce and will not discriminate based on race, religion, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law. 

Cerity Partners is committed to working with and providing accommodations to applicants with disabilities or special needs. For those needing accommodations, please reach out to [email protected]. Applicants must be authorized to work for any employer in the U.S.

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The Company
HQ: New York, NY
879 Employees

What We Do

Our mission is to positively impact the financial well-being of our clients by delivering objective financial advice. We serve high-net-worth individuals and their families, businesses and their employees, and nonprofit organizations. Our advice, comprehensive oversight and fiduciary duties extend well beyond investments. We bring together all the experts necessary to address the various facets of a client’s financial life, including attorneys, tax advisors, financial planners and investment professionals. This approach to advice and service along with our private partnership business model have made us one of the premier investment advisers in the country, and a desired home for talented and passionate financial advisors who seek to serve clients the proper way. https://ceritypartners.com/award-disclosures Cerity Partners LLC reserves the right, to the extent permitted under applicable law, to retain and,monitor all electronic communications. Cerity Partners LLC is not responsible for content posted by third-parties, and does not accept any endorsement, recommendation, or like statement made by third-parties. Third-party content shared, liked, or commented on by Cerity Partners LLC should not be construed as a recommendation of any kind, and is deemed reliable but not guaranteed as to its value, accuracy, or suitability with respect to any person. Statements and messages are subject to the following terms: https://ceritypartners.com/terms-and-conditions/.

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