Principal UX Designer, Creative Publishing

Posted Yesterday
Be an Early Applicant
Hiring Remotely in USA
Remote
220K-350K Annually
Expert/Leader
News + Entertainment
The Role
Lead UX strategy and execution for Netflix Games' Creative Publishing. Advocate data-informed UX improvements, resolve player experience friction, create wireframes and prototypes, guide cross-disciplinary teams, and establish platform-level UX guidance to ensure cohesive, approachable gameplay across genres and form factors.
Summary Generated by Built In

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

As the world’s foremost entertainment company, Netflix is looking for thoughtful, collaborative, courageous, and skillful creatives to join our gaming division in order to revolutionize entertainment.

We connect people globally with movies and shows by delivering outstanding content and technological innovation through the world's leading streaming entertainment app, with more than 240 million memberships in over 190 countries. Members can watch as much as they want, anytime, anywhere, and now they can enjoy an expanding collection of Netflix curated and produced Games. 

At Netflix, we have an insatiable need to continually improve our product experience and the creative elements that support it, providing great value to our members, and this team sits at the forefront of the effort.

About the Job

Creative Publishing is Netflix’s creative leadership for games, maintaining a consistently high bar across our portfolio. As a Principal UX Designer, you will support developers from internal and external teams to define and drive craft excellence, providing guidance and feedback that elevates the experiential quality in our diverse portfolio of games. You will be a point of contact throughout each game’s development cycle, validating experiential cohesion and approachability for players.

Responsibilities

  • Advocate for user experience improvements with data-informed vision and design rationale

  • Resolve experiential friction and optimize player flow by leading discovery, enforcing best practices, and rapid iteration

  • Support high-level design goals with intuitive UX flows for mechanics and game features

  • Work with development partners to provide feedback, resources, and guidance across UX disciplines

  • Collaborate with Consumer Insights partners to establish platform-level guidance

  • Build wireframes, interactive prototypes, and presentations as needed for proof of concept and implementation

  • Review material across a broad spectrum of genres and diverse interests to give clear and actionable direction

  • Capture, communicate, and align experiential priorities, risks, and opportunities to help guide our games to player-experience first execution

  • Work with project leadership to establish best quality practices and champion user-centric design

Qualifications

  • 10+ years experience developing games in a UX / XD leadership role

  • Experience working with distributed or external teams

  • Comprehensive experience design knowledge and ability to execute across multiple genres and form factors

  • Ability to articulate critical and meaningful feedback to influence direction without relying on positional authority

  • A record of leading successful cross-disciplinary efforts in the UX / XD domain

  • Development and execution of internal creative tools and processes

  • Solid skills in standardized prototyping and design tools like Figma and Adobe Creative Suite

  • Identify and distinguish opportunities for innovation

  • Supporting skills in visual and UI design a plus

About you

  • A proven track record of executing with excellence in user experience

  • A history of strong relationships with recognition as a valued partner in meeting company objectives

  • An advocate for the player, prioritizing low-friction and approachable interface and flow

  • Comfortable working with frequent context switching and bringing clarity to ambiguity

  • Excel in a fast-paced, high-volume, high-agency environment

  • Entrepreneurial, self-motivated, and committed to embodying Netflix's culture of high performance, curiosity, freedom, and responsibility


Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $220,000.00 - $350,000.00. This compensation range will vary based on location.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Job is open for no less than 7 days and will be removed when the position is filled.

Skills Required

  • 10+ years experience developing games in a UX / XD leadership role
  • Experience working with distributed or external teams
  • Comprehensive experience design knowledge and ability to execute across multiple genres and form factors
  • Ability to articulate critical and meaningful feedback to influence direction without relying on positional authority
  • A record of leading successful cross-disciplinary efforts in the UX / XD domain
  • Development and execution of internal creative tools and processes
  • Solid skills in standardized prototyping and design tools like Figma and Adobe Creative Suite
  • Ability to advocate for user experience improvements with data-informed vision and design rationale
  • Build wireframes, interactive prototypes, and presentations as needed for proof of concept and implementation
  • Supporting skills in visual and UI design

Netflix Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Netflix and has not been reviewed or approved by Netflix.

  • Fair & Transparent Compensation Compensation is positioned as “personal top of market” with regular recalibration and broad posted ranges for senior roles that signal the philosophy. The cash‑forward structure and clearly described pay‑mix choices help set expectations on how pay is determined.
  • Equity Value & Accessibility Employees can choose the mix of cash versus fully vested 10‑year stock options, with grants structured to be retained even after departure. This employee‑directed design increases accessibility and control over equity participation.
  • Healthcare Strength Health coverage is described as comprehensive across medical, dental, vision, and mental health, with employer funding designed to offset premiums. Additional resources like counseling/coaching and wellness support reinforce breadth in care access.

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The Company
HQ: Los Gatos, CA
13,212 Employees
Year Founded: 1997

What We Do

Netflix is the world's leading streaming entertainment service with 209 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

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