SonicWall is a cybersecurity forerunner with more than 30 years of expertise and is recognized as a leading partner-first company, ensuring our partners and their customers are never alone in the fight against cybercrime. With the ability to build, scale and manage security across the cloud, hybrid and traditional environments in real-time, SonicWall provides relentless security against the most evasive cyberattacks across endless exposure points for increasingly remote, mobile and cloud-enabled users. With its own threat research center, SonicWall can quickly and economically provide purpose-built security solutions to enable any organization—enterprise, government agencies and SMBs—around the world. For more information, visit www.sonicwall.com or follow us on Twitter, LinkedIn, Facebook and Instagram.
Role Summary
SonicWall is seeking a Principal Technical Content Developer to lead the creation of impactful, scalable, and engaging enablement content for our global sales and partner ecosystem. This is a senior-level role responsible for translating complex cybersecurity concepts into effective learning experiences that empower sellers, sales engineers, and partners to confidently position and sell SonicWall’s portfolio.
This individual will collaborate closely with product management, product marketing, technical experts, and field leadership to develop technical narratives, sales tools, demos, and role-specific learning content. The ideal candidate has a strong background in cybersecurity, instructional design, and sales/technical training—with a passion for transforming technical knowledge into engaging learning journeys.
Key Responsibilities:
- Serve as the lead content strategist and developer for technical sales enablement programs, including SonicWall’s firewalls, Cloud Secure Edge, MSSP solutions, and endpoint offerings.
- Translate complex product and solution messaging into engaging, audience-appropriate content for sales reps, SEs, and partners.
- Create and maintain scalable content assets including:
- Technical one-pagers, sales plays, and competitive guides
- Demo scripts, call flows, and objection handling resources
- Modular eLearning content, technical how-to videos, and job aids
- Collaborate with SMEs to ensure content accuracy, relevance, and alignment with product positioning and use cases.
- Drive content design using modern instructional design frameworks (ADDIE, SAM, etc.) and tools such as Mindtickle, Articulate 360, or Adobe Creative Suite.
- Support global product launches, sales campaigns, and onboarding initiatives with high-impact technical enablement.
- Own and refine content development processes and templates to improve content findability, reuse, and consistency across the learning ecosystem.
- Provide mentorship and content quality review for junior team members or contract developers.
Qualifications:
- 8+ years of experience in technical content development, instructional design, or technical training—preferably in the cybersecurity or enterprise IT space.
- Deep understanding of cybersecurity concepts and technologies such as firewalls, VPNs, SASE, zero trust, endpoint security, and secure remote access.
- Experience building enablement content for field sellers, inside sales, and/or channel partners.
- Proven ability to synthesize technical information into clear, concise, and engaging learning formats.
- Proficiency with tools such as Articulate Rise/Storyline, Adobe Creative Suite, Camtasia, and LMS platforms (Mindtickle experience preferred).
- Excellent collaboration skills and ability to work cross-functionally with technical and non-technical teams.
- Strong project management and prioritization skills; ability to manage multiple deadlines in a fast-paced environment.
- Bachelor’s degree in Instructional Design, Computer Science, Cybersecurity, or related field. Relevant certifications (CISSP, CompTIA Security+, etc.) are a plus.
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SonicWall is an equal opportunity employer.
We are committed to creating a diverse environment and are an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
At SonicWall, we pride ourselves on recruiting a diverse mix of talented people and providing active security solutions in 100+ countries.
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What We Do
SonicWall has been fighting the cyber-criminal industry for over 25 years defending small, medium-size businesses and enterprises worldwide. Backed by research from the Global Response Intelligent Defense (GRID) Threat Network, our award-winning real-time breach detection and prevention solutions, coupled with the formidable resources of over 10,000 loyal channel partners around the globe, are the backbone securing more than a million business and mobile networks and their emails, applications and data. This combination of products and partners has enabled a real-time cyber defense solution tuned to the specific needs of the more than 500,000 global businesses in more than 215 countries and territories.
