Investing in You, join a 100-year-old, family-owned leader in Ag – and grow with us!
Wilbur-Ellis invests heavily in our employees by offering skill development and training, competitive compensation and benefits, and a tradition of promoting from within for a broad range of career opportunities. And we foster a supportive, people-first work environment.
“We know the confidence gap can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.”
Role Overview:
The Principal Sales Representative is responsible for carrying out all sales and marketing activities in a specified geographical territory to maintain, develop, and grow the overall sales volume in that territory in a manner that maximizes profitability.
A Sample of What You’ll Do in this Role:
Plan and organize sales activities and customer/prospect contact towards achieving agreed business goals.
Plan and develop dealer/distributor network in specified territory according to the agreed market development strategy.
Motivate dealers and distributors to promote a portfolio of products and services.
Educate growers, dealers & distributors on new products.
Conduct direct farm visits to growers to promote and sell a portfolio of products.
Conduct direct visits to dealers and distributors to assist in selling a portfolio of products.
Sell and service equipment related to the application of fertilizer products.
Sell storage tanks related to the storage of fertilizer products.
Deliver fertilizer, parts & equipment, and storage tanks to dealers and farmers.
Conduct grower meetings to promote the use of products.
Attend farm shows to promote the use of products and services.
Locate and develop test plot locations as they relate to the research & development program.
Manage and collect accounts receivable as required to keep receivables current.
What You Bring to the Role:
Proven experience in agricultural sales, preferably with fertilizer or crop protection products
Strong knowledge of local crops and market practices
Familiarity with fertilizer storage, application equipment, and product logistics
Proficiency in Microsoft Office Suite (Excel, Outlook, Word)
Ability to travel throughout the assigned territory
What Makes You a Great Fit:
You demonstrate leadership qualities
You’re able to influence cross-functional teams and stakeholders without formal authority
You’re skilled at managing multiple projects
You have strong organizational skills and project planning
You have excellent communication skills
Compensation and Benefits:
In compliance with all states and cities requiring transparency of pay, the base compensation for this position ranges from $91,200 - $127,750. Note that salary may vary based on location, skills, and experience.
This position is eligible for an annual discretionary bonus and vacation, holidays, health, dental, vision, mental health, and retirement plan participation, including an employer contribution of up to 7% into your 401(k). Follow this link for more information regarding Wilbur-Ellis employee benefits: https://mywebenefits.com/
Please note that salary ranges provided for this role on external job boards are salary estimates made by outside parties and may not be accurate.
Our Commitment to Diversity & Inclusion:
Diversity of people, cultures, opinions, and ideas makes us all stronger. From leadership commitment to employee buy-in, we know that creating an inclusive environment and providing opportunities for all employees to reach their full potential is a shared responsibility.
NACHURS ALPINE SOLUTIONS is a Wilbur-Ellis business.
For over 70 years, Nachurs Alpine Solutions has been the industry leader in NPK LIQUID FERTILIZER TECHNOLOGY. Built on quality, integrity, and innovation, we pioneered precision-placed liquid fertilizer in 1946 – formulated to meet the nutritional demands of crops and growing conditions on both sides of the border. Our liquid fertilizers are marketed under the ALPINE brand and NACHURS brands in North America. The New Ag Markets Business Unit sells liquid fertilizer into turf, specialty, international, and private label markets. Products sold in the oil and gas markets, transportation and mining markets, and industrial chemical markets are all sold under the NASi brand. Nachurs Alpine Solutions has manufacturing plants located in Garretson, SD, Marion, OH, Corydon, IN, Red Oak, IA, St. Gabriel, LA, New Hamburg, ON and Belle Plaine, SK.
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Skills Required
- Proven experience in agricultural sales
- Experience with fertilizer or crop protection products
- Strong knowledge of local crops and market practices
- Familiarity with fertilizer storage, application equipment, and product logistics
- Proficiency in Microsoft Office Suite (Excel, Outlook, Word)
- Ability to travel throughout the assigned territory
- Demonstrated leadership qualities
- Ability to influence cross-functional teams without formal authority
- Skilled at managing multiple projects
- Strong organizational skills and project planning
- Excellent communication skills
What We Do
Family owned since 1921, Wilbur-Ellis is a leading international marketer and distributor of agricultural products, animal nutrition and specialty chemicals and ingredients. Since the beginning, Wilbur-Ellis has prided itself on looking forward. This relentless vision helped us grow into a multibillion-dollar business with employees and partners all over the world. It’s this tradition of always staying ahead that will carry us into the future. Our 4,500 employees across North America and Asia-Pacific are united by our shared values and driven by our passion for innovation. We know Wilbur-Ellis thrives when our employees do, which is why many have been with us for decades and others join to build their careers with us. At Wilbur-Ellis, our purpose is to provide the essentials for the world to thrive. To achieve this, we believe diversity and inclusion are an integral part of who we are as a company, now and into the future. We know that a diverse workforce leads to better insights, better decisions, and better products and services. Our Portfolio: - Agribusiness: Our approach to crop protection, nutrition and seed development combines years of expertise and service with the latest technology wherever you are, whatever your needs. - Connell: With over 100 years of proven innovation in specialty chemicals and ingredients, we offer custom products and solutions to help our partners thrive. - Nachurs: Built on quality, integrity and innovation, NAS is a 70-year-old specialty chemical business that pioneered the low salt liquid starter fertilizer industry by introducing the first true solution liquid NPK fertilizer. - Nutrition: We focus on industry innovations, sourcing only the highest quality nutrients for livestock, pet food and aquaculture so you can focus on your business. - Cavallo Ventures: We fund and champion progressive technology and daring entrepreneurs that support our three business divisions and beyond. Learn more and explore a world of opportunity.
