Principal Recruiter, GTM

Posted Yesterday
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Austin, TX, USA
In-Office
Senior level
Events • Greentech • Logistics • Software • Transportation • Travel
Marketplace & AI enabled SAAS for group transit
The Role
The Principal Recruiter at CharterUP will lead full-cycle recruiting for critical GTM roles, manage a requisition load, drive hiring strategy and outcomes, and partner directly with senior leaders to enhance talent acquisition efforts.
Summary Generated by Built In

About CharterUP. CharterUP is transforming the $450+ billion group transportation and mobility market with an AI native platform that powers modern charter, shuttle, and emerging autonomous vehicle operations. Trusted by many Fortune 500 companies, CharterUP connects enterprises, institutions, and event organizers to thousands of bus operators nationwide, while increasingly serving as the operating system for large scale shuttle and transit programs across airports, campuses, industrial sites, and major events.

Through real time availability, transparent pricing, intelligent routing, and AI driven dispatch and optimization, CharterUP replaces a fragmented and opaque industry with automation, accountability, and scale.

Why Join Us

  • Innovative Impact: Be part of the team that's revolutionizing group travel, setting new standards in an industry overdue for change.
  • Growth Opportunities: As a hyper growth company and one of the fastest-growing companies recognized by Inc., there’s no better time to join our dynamic, growth-stage organization.
  • Driven Team: Collaborate with some of the most driven minds in tech, all while working in a remote-first environment with a tech hub in Austin, TX.
  • Funding and Stability: Our $60 million Series A funding was just the start—we’re poised for even greater expansion, and you can be part of this exciting journey. CharterUp has achieved this growth profitability and efficiently, ensuring long-term stability.

About the Role

Title: Principal Recruiter

Reports to: Head of Talent Acquisition

Location: Austin, TX

CharterUP is seeking a highly skilled and resourceful Principal Recruiter to serve as a strategic partner to the Head of Talent Acquisition. This role functions as a true extension of TA leadership, owning complex and high-impact searches across our Go-To-Market organization while driving recruiting strategy, execution, and hiring outcomes.

You will lead full-cycle recruiting for critical roles, including senior and leadership hires, while managing a meaningful requisition load across both high-volume and specialized searches. This is a fast-paced, high-expectation role that requires the ability to execute at volume and navigate ambiguous, hard-to-fill searches with precision.

You will be trusted to operate with a high degree of autonomy, represent TA leadership in executive-level conversations, and influence hiring decisions at the highest levels of the organization. The right person for this role has built GTM functions before, speaks the language of sales and revenue leadership, and brings the executive credibility to match.

What You’ll Do

Own the GTM build
  • Lead full-cycle recruiting for senior and leadership GTM roles, including VP and Director-level hires across sales and revenue functions
  • Build and execute targeted sourcing strategies for competitive, hard-to-fill talent markets
  • Partner on executive-level hiring as a strategic extension of TA leadership
Drive pipeline and outcomes
  • Build high-quality pipelines through outbound sourcing and disciplined funnel management
  • Maintain strong pass-through rates by setting a clear bar and qualifying candidates effectively upfront
  • Work backward from aggressive timelines to consistently deliver results
Operate as a strategic partner
  • Serve as a right hand to the Head of TA, stepping in for leadership conversations and stakeholder management when needed
  • Partner directly with senior leaders to define hiring strategy and calibrate on talent
  • Give the TA function air cover during high-velocity periods
Raise the bar on execution
  • Manage a full requisition load across both high-volume and specialized searches
  • Identify gaps in process and drive improvements across workflows, tooling, and reporting
  • Set the standard for operational excellence across the recruiting function
What You’ll BringGTM recruiting depth
  • 6+ years of full-cycle recruiting with deep ownership of GTM hiring
  • Proven track record building GTM teams across VP, Director, and quota-carrying roles
  • Experience recruiting into growth-stage or scaling organizations where the org chart changes quarter to quarter
Sourcing and conversion
  • Consistent track record building pipelines from scratch for hard-to-fill, senior roles
  • Ability to engage and convert passive talent, not just work inbound applicants
Executive presence and judgment
  • Comfortable in senior-level conversations and capable of influencing hiring decisions
  • Strong read on talent and business needs, with the judgment to push back when the bar isn't met
  • Trusted to operate independently and represent TA leadership when it counts
Operational rigor
  • Experience managing funnel metrics, pass-through rates, and time-to-fill
  • Strong ATS proficiency and reporting discipline (Greenhouse experience preferred)
  • High level of accountability and autonomy without needing to be managed

Recruiting Process

  • Step 1 - Video call: Talent Acquisition interview
  • Step 2 - Video call: Hiring Manager interview
  • Step 3 - Video call: Team interviews
  • Step 4 - Offer & Background Check
  • Welcome aboard!
Global Benefits & Perks at CharterUP

We believe great people can live anywhere—and they deserve great benefits, too. While offerings may vary slightly by location, we prioritize hiring near our hubs in Austin, Atlanta, Miami, and Denver as we grow our global team.

  • Remote-First Flexibility: Work from anywhere we hire, with built-in flexibility. U.S.-based employees may reside in any of our 19 approved states.
  • Comprehensive Health & Wellness: Medical, dental, and vision insurance, mental health support, virtual care, gym discounts, and family-building benefits. In the U.S., we cover 100% of premiums for employees. International benefits align with local standards.
  • Time Off to Recharge: Paid time off so you can truly unplug. U.S.: 15 PTO days (increasing to 20 after 2 years) + 8 paid holidays. International policies vary by country.
  • Financial Peace of Mind: Company-paid life, short-term, and long-term disability insurance where available.
  • Performance-Driven Culture: Join a fast-moving, ambitious, and collaborative team that wins together.
  • Referral Rewards: Earn bonuses for bringing top talent to the team.
  • Planning for the Future: Long-term financial planning support. U.S.: 401(k) plan. International: region-specific savings programs where applicable.
  • Top-Tier Tech: Choose a Mac or PC, plus monitor, keyboard, and mouse to hit the ground running.

CharterUP is an Equal Opportunity Employer. We are committed to creating an inclusive, accessible, and respectful workplace. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, ancestry, disability, medical condition, marital status, veteran status, or any other protected characteristic in accordance with applicable federal, state, and local laws in the United States and Canada. If you require accommodation during the recruitment process, please let us know. CharterUP is committed to providing reasonable accommodations during the hiring process. If you need assistance or an accommodation, please contact your recruiter.

Hiring Locations: CharterUP U.S.-based candidates and employees must reside in one of the following states: Arizona, California, Colorado, Florida, Georgia, Hawaii, Mississippi, Missouri, North Carolina, New Hampshire, Nevada, New York, Oklahoma, South Dakota, Tennessee, Texas, Utah, Washington, and Wyoming.

We hire in the U.S. and Canada and are actively expanding our global footprint.

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The Company
HQ: Austin, Texas
358 Employees
Year Founded: 2018

What We Do

CharterUP is the world’s largest bus‑booking platform—an AI‑powered marketplace and operating system for group transit. We let organizations book vehicles in minutes with instant pricing, real‑time availability, and transparent operator selection across a vetted network of 500+ operators and 6,000+ vehicles in all 50 states and Canada. Customers manage trips end‑to‑end with Rider and Driver apps for live tracking, seat reservations, passenger management, and automated updates, and can license a white‑label solution to run ongoing shuttle programs under their own brand. From daily employee shuttles and campus routes to major events, construction logistics, and emergency response, CharterUP pairs nationwide scale with modern software to make complex transportation simple, reliable, and auditable.

Why Work With Us

CharterUP is the world’s largest bus‑booking platform - an AI‑powered, self‑serve marketplace and OS for group transit - uniting 500+ operators and 6,000+ vehicles across the U.S. & Canada. We move fast, give you ownership of outsized problems, and deliver. Help modernize an under‑innovated industry, win big with results, and grow at startup speed.

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