We’re looking for a Principal Product Marketing Manager to join Procore’s global product and technology organization as a groundbreaking leader. In this role, they will develop and drive positioning, packaging, messaging and launch Procore AI solutions designed to revolutionize how construction is done and effectively differentiate Procore in the market. The Principal Product Marketing Manager will help formulate and communicate the strategic vision for how the Procore AI platform demonstrates value and ROI for construction professionals and will work with cross-functional collaborators to ensure this vision is amplified across all channels.
The Principal Product Marketing Manager will work closely with Product Management to develop a deep understanding of Procore’s AI products and platform. The team member will also collaborate with the global marketing organization to ensure effective planning, communication and execution of the overall go-to-market strategy. They will need to be technically oriented, as well as an effective and inspiring storyteller.
This position reports to the Sr. Director, Product Marketing, and will be based in our Austin, TX office. We’re looking for someone to join us immediately.
What you'll do:
- Develop and own product positioning, messaging and value propositions based on customer challenges that differentiate Procore in the marketplace.
- Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, messaging documents, pitch decks, blogs and white papers that can be utilized globally.
- Conduct ROI/TCO analysis and develop outcome based content to help customers make the business case for Procore.
- Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for the Procore platform.
- Define the go-to-market plays working closely with product, sales, and marketing counterparts to define the target audiences, personas and messaging required to reach them effectively.
- Effectively integrate Product Marketing requirements into the product lifecycle framework.
What we're looking for:
- 10+ years of experience in product marketing and related marketing functions in $100 million+ B2B technology companies.
- Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple, intuitive and inspiring communications.
- Experience in building compelling portfolio, platform and product level messaging and narratives to support the product strategy and related business objectives.
- Experience building trusted relationships with a broad network of product, marketing and sales key stakeholders.
- Experience supporting an Integrated GTM motion that includes sales, channel and services partners, strategic alliances and technology ecosystems.
- Demonstrated experience building credibility and delivering results for product teams, sales teams and customers.
- Experience in the construction industry and or the con-tech landscape is a plus.
- Bachelor’s degree in computer science, marketing, business, or equivalent work experience; MBA is a plus.
Base Pay Range $160,000 - $220,000. Eligible for Bonus Incentive Compensation. Eligible for Equity Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.
Perks & Benefits
At Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs, learn more details about what we offer and how we empower you to be your best.
About Us
Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.
We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a dynamic and inclusive environment. We do not tolerate discrimination against candidates or employees on the basis of gender, sex, national origin, civil status, family status, sexual orientation, religion, age, disability, race, traveler community, status as a protected veteran or any other classification protected by law.
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Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact our benefits team here to discuss reasonable accommodations.
For Los Angeles County (unincorporated) Candidates:
Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.
Top Skills
What We Do
At Procore Technologies, we’re collectively building towards what’s next for our employees, industry, customers, and global communities. Our cloud-based construction management software streamlines the entire lifecycle of a construction project, connecting field and office teams, centralizing data to mitigate risks, providing real-time financials, and more to help clients efficiently build everything from skyscrapers to hospitals to airports.
Procore was founded in 2002, and we’ve since grown into a global company of groundbreakers working throughout North America, EMEA, and APAC. Coming together from across diverse backgrounds to be our best, we embrace a culture of ownership and excellence that gives our teams the tools to grow and thrive as they shape their careers – and the Procore of tomorrow.
To learn more about Procore and how you can build what comes next for your career, visit us at https://careers.procore.com/.
Why Work With Us
We make each other better at Procore. Here, your career is not pre-defined and it can take many paths. While you own your career, we provide you with the support and opportunities to help you succeed. You can help us transform an industry while you are transforming your career.
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