Rain is the fastest-growing earned wage access (EWA) fintech in the U.S., serving 3.5 million employees and backed by top investors like QED and Prosus. We’ve raised nearly $400M in funding—including the largest Series A in fintech history—and just closed our Series B to fuel our next stage of hypergrowth.
Rain is seeking a strategic and hands-on Principal Product Marketing Manager to drive go-to-market strategy, messaging, and positioning for our innovative financial wellness platform. This role is critical in shaping how we communicate our product value, differentiate from competitors, and support scalable growth across new and existing verticals.
Key Responsibilities:
- Define target customer segments and develop detailed buyer personas based on market research and customer insights.
- Conduct ongoing market analysis to identify trends, opportunities and competitor advantages.
- Develop differentiated messaging and value propositions: Craft compelling narratives that clearly articulate product benefits, address customer pain points, and support entry into new verticals and partnerships.
- Develop marketing collateral including product sheets, case studies, whitepapers and decks.
- Collaborate with the rest of the marketing team to develop thought leadership, abm campaigns and success stories.
- Ensure consistent messaging across websites, advertising, events and other marketing materials.
- Support product launches: Collaborate with Product, Sales, and Enablement teams to develop and execute go-to-market plans that accelerate adoption and revenue of new features/products.
Qualifications:
- 8+ years in a product marketing role, with a proven track record of driving successful product positioning and go-to-market execution.
- Experience in Webflow or other CMS and marketing automation is a plus
- Excellent written skills
- Experience developing and executing go to market strategies
- Excellent communication skills to align cross-functional teams and drive shared objectives
- Experience in B2B marketing and ideally B2B2C marketing
- Familiarity with AI-powered marketing tools (e.g., ChatGPT, Gong) to support competitive analysis, content creation, messaging refinement, and sales enablement.
Who We Are:
Rain is filled with people with a deeply rooted passion for our mission, who embrace diversity throughout our global team, and grow personally and professionally. We own what we do and let data guide our actions while working quickly and adapting to new challenges everyday.
Compensation:
$180,000 - $195,000
Note this is a range and we take in a variety of factors when determining total compensation for the position.
How we care for our team:
Along with competitive salaries, Rain offers great benefits including:
- Flexible PTO
- Medical, Dental, Vision, Life, Disability coverage
- Parental leave
- Monthly stipend
- Equity options
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What We Do
Rain is a 100% voluntary benefit offered by employers to their employees, enabling them to access a portion of their earnings as soon as they've earned them, instead of waiting for their company's scheduled pay day. Our 2 million+ users take out fewer payday loans, face fewer overdraft charges and late fees, and learn how to properly handle their finances, making the paycheck to paycheck stretch significantly less stressful. Our 1,200+ employer-partners that use Rain see a reduction in turnover, an increase in productivity/employee engagement, and receive more job applications. Rain is fully scalable and serves some of the biggest names across all industries, including McDonald’s, Marriott, Hilton, Wendy's and more.
