Active Intelligence is already live—autonomous agents serving 180,000+ businesses, with real traction and a roadmap that gets more ambitious with every release. As our next Principal Product Manager - AI Context & Reasoning, you won't just be managing feature backlogs—you'll be at the forefront of our autonomous marketing vision, accelerating the foundational layer that makes all of it smarter. This is a principal-level IC role focused on two highly connected, deeply leveraged problem spaces: the context intelligence layer that gives Active Intelligence its depth, and the deep reasoning agent that turns that depth into marketing insight no other platform can deliver.
Working alongside our Head of Applied AI, Head of Active Intelligence Engineering, and a core team of product leaders, you will architect the critical loops where deeper context produces more powerful reasoning. We ship fast, iterate in days not quarters, and expect product managers to own outcomes end-to-end—from prototype to production to in-market adoption. This isn't about having scope handed to you; it's about defining the future of AI product craft and seeing your contributions directly shape our company's trajectory.
On a typical day, you might:
- Build and mature the Context Layer by defining the structured intelligence architecture that gives Active Intelligence a deep understanding of each customer's goals, brand, and audience behavior.
- Architect the Deep Reasoning Agent using frontier model capabilities (extended thinking, multi-step research) to deliver deep analytical insights that make static reporting obsolete.
- Connect the product flywheel to ensure a continuous loop where richer context drives more powerful reasoning, fueling deeper user engagement.
- Design robust evaluation frameworks, golden sets, and quality rubrics to rigorously grade agent outputs and establish the bar for true "marketing-grade intelligence".
- Operate as a technically credible builder, prototyping directly with frontier models and testing prompt architectures as a peer to our applied AI and ML engineers.
- Collaborate cross-functionally across data/ML teams, the agent platform, and the broader product organization to move people and align goals without relying on positional authority.
- Drive continuous improvement in model behavior and data structures, balancing technical elegance with ultimate customer value.
The ideal candidate will bring:
- Significant product management experience with a track record of building and scaling AI/ML-powered products in production, moving far beyond mere proofs of concept.
- Direct production experience with frontier AI models and agentic architectures, knowing firsthand what fails in production versus what works in a demo.
- A proven technical foundation in shaping data platforms, context systems, or structured intelligence layers, with the ability to engage deeply on system architecture and data models.
- An eval-driven quality mindset, having successfully designed evaluation frameworks and feedback loops that separate "demo-ware" from highly reliable production intelligence.
- First-principles thinking and a history of defining new product categories in highly ambiguous domains where no playbook exists.
- An ownership mentality driven by founder-level autonomy—someone who builds prototypes, identifies gaps, and ships end-to-end solutions without waiting for permission.
- Prior experience in Marketing Technology (MarTech) or customer engagement platforms, bringing deeply formed opinions about what marketers actually need.
Skills Required
- Significant product management experience building and scaling AI/ML-powered products in production
- Direct production experience with frontier AI models and agentic architectures
- Proven technical foundation shaping data platforms, context systems, or structured intelligence layers
- Experience designing evaluation frameworks, golden sets, and quality rubrics for model/agent outputs
- Ability to prototype with frontier models and test prompt/agent architectures alongside ML engineers
- First-principles thinking and history of defining new product categories in ambiguous domains
- Ownership mentality with founder-level autonomy to ship end-to-end solutions
- Prior experience in Marketing Technology (MarTech) or customer engagement platforms
ActiveCampaign Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ActiveCampaign and has not been reviewed or approved by ActiveCampaign.
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Healthcare Strength — Health coverage is portrayed as comprehensive, spanning medical, dental, vision, mental‑health support, and telemedicine, with an option noted for a fully covered HDHP. Wellbeing resources like an EAP and Calm subscription complement core coverage.
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Leave & Time Off Breadth — Open/unlimited PTO, Volunteer Time Off, and a paid sabbatical after five years indicate a wide range of time‑off options. Hybrid/remote flexibility and work‑from‑home support reinforce the usability of these policies.
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Equity Value & Accessibility — Equity is granted at hire broadly, positioning ownership as a standard element of total compensation. This signals accessible participation in company value creation alongside salary and benefits.
ActiveCampaign Insights
What We Do
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
Why Work With Us
We are focused on our employees, our customers, and even our customer's customers. Ideas are valued over titles, contributions are valued over appearances, helping a co-worker is more important than outshining them. We are passionate about diversity and inclusion, believing everyone has a voice and can make a difference.
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