Some product roles are about keeping things running. This one is about deciding where the business goes next. As Principal Product Manager, you'll take on the problems that are too big, too cross-cutting, or too strategically important to hand to anyone else — and you'll own them from the first insight to the business impact they create. If you're energized by setting strategy that the whole company lines up behind, and you understand the importance of outcomes, this is built for you.
As a Principal Product Manager (PPM), you'll own the mission-critical product areas that move the business — the problems that shape where the company goes next. This is an individual-contributor role for someone who wants to set long-term strategy, drive it across multiple teams through influence rather than authority, and be measured on the outcomes that matter most to the company.
You'll operate as a product thought leader and a trusted partner to Engineering, Design, Architecture, GTM, and Executive Leadership — translating strategy into differentiated customer and business outcomes that the whole company can rally behind.
Key Responsibilities
Product Strategy & Vision
- Own the end-to-end strategy for a major product, platform capability, or customer problem space — and the business results it drives.
- Set the product vision and roadmap, and define the success metrics that prove it moved the company's strategy forward.
- Balance customer needs, business outcomes, and technical feasibility in all decisions.
- Act as a subject‑matter expert for the product area internally and externally.
Customer & Market Leadership
- Deeply understand customer workflows, pain points, and desired outcomes.
- Turn qualitative and quantitative insight into the high-impact opportunities that grow the business.
- Translate customer and market insights into clear product direction and prioritization.
- Represent the voice of the customer in executive and cross‑functional forums.
Execution & Delivery
- Lead complex, cross-team initiatives from discovery through delivery and adoption — owning the outcome, not just the launch.
- Partner with Engineering and Architecture on technical strategy and trade‑offs.
- Write high‑level product requirements, narratives, and decision documents.
- Ensure delivered outcomes meet customer, quality, and scalability expectations.
Influence & Collaboration
- Lead through influence across Product, Engineering, Design, Marketing, Sales, Support, and Services.
- Drive alignment on priorities, dependencies, and sequencing across teams.
- Provide input into planning, investment decisions, and executive communication.
Outcomes & Accountability
- Define and track success using clear metrics (customer adoption, business impact, quality).
- Continuously assess results and adapt strategy based on learnings.
- Own decisions and outcomes for the product area.
Qualifications
Required
- 10+ years of experience in Product Management, with sustained success at senior product manager or principal level.
- Proven ability to own and scale complex, enterprise or platform products.
- Strong strategic thinking paired with hands‑on execution capability.
- Exceptional written and verbal communication skills.
- Demonstrated ability to lead without formal authority.
- Strong analytical skills and data‑informed decision making.
Preferred
- Experience in SaaS, cloud platforms, or enterprise software.
- Experience in Supply Chain.
- Experience working with global teams and customers.
Success Metrics
- Measurable business and customer impact from owned product area.
- Clear, durable product strategy adopted across teams.
- Strong cross‑functional alignment and reduced friction.
- Successful delivery of complex, multi‑team initiatives.
- Increased product maturity, scalability, and customer value.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- 10+ years of experience in Product Management, with sustained success at senior product manager or principal level.
- Proven ability to own and scale complex, enterprise or platform products.
- Strong strategic thinking paired with hands-on execution capability.
- Exceptional written and verbal communication skills.
- Demonstrated ability to lead without formal authority.
- Strong analytical skills and data-informed decision making.
- Experience in SaaS, cloud platforms, or enterprise software.
- Experience in Supply Chain.
- Experience working with global teams and customers.
What We Do
Loftware is how businesses can finally get product identification right across their entire supply chain. With connected packaging and labels, they’re saving millions and reducing risk – because the visibility and control they need is all right there. When there are so many costly unknowns in the supply chain, companies risk production delays, penalties, recalls, and even reputational damage. To avoid all this, Loftware helps organizations better manage the complexity, make the connections between their own facilities as well as third parties, and skip the worries with more reliable, scalable software. That’s why more than 15,000 industry leaders rely on Loftware to print over 51 billion labels every year. Loftware. It’s all right there.™
