Vidmob is the creative data company. Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world’s largest marketers and agencies, as they strive to drive business results through improved creative effectiveness. As the leader in creative data, Vidmob’s influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in operating the industry’s most robustly instrumented human-reinforcement learning model for creativity.
We’re looking for a Principal Technical Product Manager to help how brands analyze the performance of their creative—across every visual, text, and design decision—and how those insights are delivered and activated across the digital marketing stack.
This is a strategic, high-impact role at the center of Vidmob’s product and partner ecosystem, and will focus on the technical core of Vidmob's product portfolio, working with the data engineering, ML, and data science teams. The PM also will work closely with the partner integrations team to ensure their work is supported by our data platform.
This role is based in our Union Square-area NYC office and will ultimately require 3 days/week in-office to collaborate with the remaining product team and our business leaders.
What You’ll Do:Own the product vision, roadmap, and delivery for a key component of Vidmob’s creative analytics and platform integration capabilities, focusing on the data platform, and AI/ML.
Partner with the data science team to co-own their roadmap and ensure its integration into the larger strategy, as well as help data engineering leads build out more support capabilities for data science.
Deeply understand customer challenges around creative effectiveness, performance measurement, and activation—across brand, agency, and platform stakeholders
Drive the development of features and tools that analyze creative data through the lens of advertising performance and link those insights to outcomes across channels and audiences
Partner with engineering using agile methods to ship value iteratively, with a strong command of emerging technologies and technical tradeoffs
Lead technical integrations with DSPs, media platforms, CDPs, and marketing infrastructure—expanding how customers and partners leverage Vidmob’s data and APIs
Serve as Vidmob’s product voice in strategic customer and partner engagements, from C-suite discovery to post-launch optimization
Collaborate with design/UX to ensure products align with user workflows, support decision-making, and reflect our creative brand identity
Consult with marketing, sales, and customer success on go-to-market and growth strategies
Define and track metrics across usage, performance, and business impact—and gather your own data when needed
Monitor market trends and competitive intelligence, and evolve our product strategy to maintain leadership in creative intelligence, as well as represent company in industry events
8+ years of experience in B2B SaaS or ad/martech product management, including at least 3 in senior or principal-level roles
Strong domain experience in adtech, martech, or creative measurement—especially working with creative, DSPs, CDPs, audience data, and/or campaign optimization
Proven success across the full product lifecycle—from vision to delivery to iteration
Builder mindset—you see problems through the eyes of the customer and architect solutions that are both technically sound and commercially viable
Strong technical fluency to make informed decisions with engineers and data scientists and to evaluate emerging technologies. Prior experience as a technical product manager working with Internet-scale data infrastructure and integrations a huge plus.
Familiarity with AI/ML applications for ad/martech
Hands-on analytics capability—comfortable instrumenting features, running SQL or using tools to uncover insights, and making data-informed decisions
Excellent communicator across functions and levels, from engineers to executives to external partners
Customer-first orientation—you translate discovery into action, and can handle feedback with empathy, urgency, and clarity
A calm, positive presence even in complexity—able to drive outcomes without drama
Why Vidmob?
Creative has finally entered the data era—and Vidmob is leading the way. We’re building the operating system for a new generation of marketing teams, where creative becomes a measurable, repeatable source of growth. At Vidmob, you’ll define a new category, shape products that empower the world’s biggest brands, and build the connective tissue between creativity and performance at global scale.
Compensation: $180k-200k + equity
Please be aware that Vidmob will only contact candidates through emails ending in @vidmob.com. We will never ask for personal information, such as your Social Security number, bank account number, or password, through email. If you receive an email claiming to be from Vidmob that does not come from a @vidmob.com email address, or if the email asks for personal information, please do not respond and report the email to us at [email protected]
Compensation Range: $180K - $200K
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What We Do
Vidmob is the creative data company. Its AI-based software improves creative and media performance by helping brands and agencies derive their own custom creative best practices, and ensure that those learnings are applied across all flighted media. Vidmob’s approach to using creative data drives brand consistency, reduces creative and media waste, and increases overall business performance across the funnel. As the industry pioneer and leader in creative data, the power of Vidmob’s platform lies in its integrations across the digital ad ecosystem, its analysis of every creative attribute – combined with their associated performance – for over 18 million ad creatives and its unique approach combining human insight and machine data. A portion of every dollar Vidmob receives helps provide access to technology through product donation and technology education through its 501 (c)(3) Vidmob Gives. The company has received over $210 million in venture funding, backed by industry leaders like Adobe, and has received numerous awards including Ad Age’s Best Places to Work and Digiday’s Most Innovative Technology Award.
Why Work With Us
Vidmob is a mission-driven organization, donating over 1% annually to Vidmob Gives, a 501c3 committed to giving back to our communities through service work, donations, and the development of pro bono creative for nonprofits. Learn more about Vidmob at www.Vidmob.com and Vidmob Gives at www.Vidmob.gives.
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