Principal Product Manager - Vertical Partnerships

Posted Yesterday
2 Locations
In-Office or Remote
149K-186K Annually
Senior level
AdTech • Artificial Intelligence • Events • Marketing Tech • Software • Conversational AI • Automation
Constant Contact is a marketing platform that helps SMBs grow through trusted tools and best-in-class support.
The Role
Own product strategy, roadmaps, and launches for partner-driven experiences across industry verticals. Build a repeatable model for validating and scaling vertical partnerships, including integrations, embedded experiences, marketplaces, and co-built offers. Lead discovery, pilots, prioritization, metrics, and cross-functional execution with engineering, design, sales, marketing, legal, finance, and external partners. Drive growth through acquisition, revenue, retention, and expansion while influencing teams company-wide.
Summary Generated by Built In

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams.  Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

We have an opening for a Principal Product Manager who will shape and grow Constant Contact's partner ecosystem through product innovation and strategy. This is not a Sales or Business Development role; you'll focus on identifying which partnerships create the greatest opportunities, prioritizing the integrations and experiences we build, and developing a product roadmap that connects our platform to new customers and drives meaningful business growth.

Your focus is Vertical Partnerships: tailoring our platform and partner experiences to the needs of specific industries, then repeating that success across several of them. Real Estate is one example. It’s a vertical where our value proposition is resonating today, and it shows the kind of work involved: identifying the right partners, shaping an experience that fits the industry’s workflows, and landing and expanding quickly. Our priorities will follow where the evidence is strongest, so the specific verticals will change as we learn. What stays constant is the goal of a repeatable model for entering, validating, and scaling vertical partnerships across several markets with strong market size and similar customer needs.

You’ll share company goals for user acquisition, revenue, and average selling price (ASP) with Strategic Partnerships (our business development team), and you’ll work across the company to deliver them. Expect daily collaboration with Design, Engineering, Sales, Sales Engineering, Customer Support, Customer Success, Marketing, Legal, Finance, and Data teams, as well as external partners.

This is an individual contributor role with company-wide scope. You’ll succeed by building trust and alignment with teams that have their own priorities.

What you’ll do:

  • Own the product strategy, roadmap, and launch of partner-driven experiences across multiple industry verticals
  • Build a reusable vertical model: define how we identify, validate, and enter a new vertical, and which components carry over from one to the next
  • Define and ship integrations, embedded experiences, co-built offers, templates, and marketplace listings with partners including platforms, industry associations, networks and franchises, agencies, resellers, ecommerce providers, and AI companies
  • Work with engineering on APIs, data flows, authentication, and integration quality, including reliability, security, and ongoing maintenance
  • Identify where AI can speed up partner and customer onboarding, content creation, and automation, and prioritize it with engineering and design
  • Run discovery with partners and customers, then turn it into a clear roadmap and prioritized backlog
  • Design and run pilots with defined success criteria, then make scale, change, or stop decisions based on the data
  • Align and drive cross-functional teams across Design, Engineering, Sales, Sales Engineering, Customer Support, Customer Success, Marketing, Legal, Finance, Data, and Strategic Partnerships to deliver partner products. You’ll set direction and priorities through influence, shared goals, and clear communication. Together you’ll define packaging, pricing, rev-share and co-sell models, launch plans, partner enablement, and ongoing support for each partner product.
  • Set and track the metrics for each partner product, including partner-sourced accounts, activation, attach rate, retention, expansion, ASP, and revenue
  • Share what you learn, coach colleagues informally, and help raise the quality of partner-product practice

Who you are:

  • 8+ years in product management, ideally in B2B, SaaS, platform, marketplace, or partner-integration products. We care more about what you’ve shipped and learned than about years or titles.
  • Experience taking a product from an unclear problem through validation, MVP, and launch, ideally with an external partner or integration
  • Comfort discussing APIs, integrations, data models, and system design with engineers, and writing clear technical requirements
  • Vertical SaaS or industry-specific partnership experience (for example, Real Estate, financial services, or home services)
  • Experience with rev-share, co-sell, or embedded distribution models
  • Experience linking product work to business results such as acquisition, revenue, attach rate, or retention
  • Experience turning customer and market insight into product decisions, ideally for small business or vertical audiences
  • Track record of leading cross-functional work and driving results through influence
  • Ability to make sound decisions with incomplete information and to define structure where little exists

How we work:

Constant Contact combines the strengths of an established company with the pace of a startup. We have 30 years of customer trust, a large base of small businesses, and the resources to back good ideas. On the B2B team, you’ll get the speed and freedom to use them.

  • Initiative is expected and rewarded. You’ll have room to identify opportunities, propose new approaches, and carry them through without waiting for a long approval chain.
  • Invention and reinvention are part of the job. You’ll build new products and also rethink how we approach partnerships, from process to packaging.
  • Small, fast cycles. We favor quick pilots, clear success criteria, and decisions based on results.
  • Scale behind you. You can use the company’s customers, data, brand, and cross-functional experts to make a new idea work faster than a startup could.

How we’ll measure success:

Within your first year:

  • Multiple vertical partner experiences launched, each with measurable growth in new accounts and revenue
  • A documented, repeatable playbook for entering a new vertical, tested across more than one market
  • Evidence-based decisions on which verticals to scale, adjust, or stop
  • A prioritized pipeline of next verticals, backed by market and customer evidence

#LI-HK1 #LI-Remote

The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.

Pay Transparency - All Full Time Employees
$148,782—$185,977 USD

Why You’ll Love Us:

  • We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees. 
  • Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
  • You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
  • A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact [email protected].

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

At Constant Contact, we respect personnel privacy and are committed to protecting the personal information we obtain and maintain from both current, former, and prospective employees. We maintain this Personnel Global Privacy Notice (this “Notice”) in compliance with applicable privacy laws, including the California Consumer Privacy Act (the “CCPA”) and the UK General Data Protection Regulation (collectively, the “Data Protection Laws”). Click here for a full copy of our General Personnel Privacy Notice.

Notice to Recruiters and Staffing Agencies:

Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.

Skills Required

  • 8+ years of experience in product management, ideally in B2B, SaaS, platform, marketplace, or partner-integration products
  • Experience taking a product from an unclear problem through validation, MVP, and launch
  • Experience working with external partners or integrations
  • Ability to discuss APIs, integrations, data models, and system design with engineers
  • Ability to write clear technical requirements
  • Vertical SaaS or industry-specific partnership experience
  • Experience with rev-share, co-sell, or embedded distribution models
  • Experience linking product work to acquisition, revenue, attach rate, or retention
  • Experience turning customer and market insight into product decisions
  • Track record of leading cross-functional work and driving results through influence
  • Ability to make sound decisions with incomplete information and define structure where little exists

Constant Contact Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Constant Contact and has not been reviewed or approved by Constant Contact.

  • Healthcare Strength — Benefits include tiered medical, dental, and vision coverage with the company covering a large share of costs, plus mental health support. Free basic life insurance, supplemental options, and wellness reimbursements further enhance overall healthcare value.
  • Parental & Family Support — Policies provide paid parental leave, family medical leave, and inclusive fertility benefits such as IVF and surrogacy alongside adoption assistance. Childcare support like a free Care.com membership further strengthens family-focused offerings.
  • Leave & Time Off Breadth — Flexible PTO for salaried employees and accrued PTO for hourly staff are complemented by sick and safe time, bereavement, and paid volunteer hours. Flexible time off is positioned to support work-life balance.

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The Company
HQ: Waltham, MA
1,014 Employees
Year Founded: 1995

What We Do

At Constant Contact we empower business owners and nonprofit leaders to follow their passions, grow, and succeed. We deliver success for our customers and our people. Relationships and connection are at the core of everything we do. We connect our customers to the tools they need to grow and succeed. We build strong relationships with our customers so they have a marketing partner they can rely on. And we form connections with each other so that everyone feels included, supported, and heard. We close the gap between what is and what can be through innovation, and we do it all with a deep sense of integrity. When you’re at Constant Contact, you’re connected to people and resources that help you take the next step.

Why Work With Us

This is more than a workplace—it’s a community built on impact, innovation, and connection. We help small businesses thrive, and that purpose drives our team. With exceptional benefits, growth opportunities, and a supportive culture, our people are united by a passion for work that truly matters.

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