Sureify is on a mission to modernize the life and annuity insurance industry. Our enterprise SaaS product suite, Lifetime, helps carriers digitize the entire customer journey — from acquisition to engagement to servicing.
LifetimeACQUIRE is Sureify's digital order intake and sales product. It enables life and annuity carriers to reach new customers, digitize the application and underwriting process, and distribute products through modern, consumer-grade digital and AI-based experiences.
About the RoleSureify is seeking a Principal Product Manager to serve as a high-level individual contributor. This is a "Super IC" role designed for a seasoned product leader who prefers deep-diving into complex domains and driving massive strategic impact without the overhead of people management.
You will be the functional architect and strategist for our LifetimeACQUIRE product, coordinating with other sales-related product development areas and our CoreCONNECT platform team.
You'll engage directly with life and annuity carriers, implementation partners, product engineering, and product design to surface and validate needs, and construct and implement the product roadmap.
What You'll Do- Strategic Impact: Define the long-term roadmap for the LifetimeACQUIRE product, as part of Sureify’s broader product development for the life and annuity new business lifecycle. Ensure the product provides a competitive edge for carriers.
- Vision & Roadmapping: Define how the LifetimeACQUIRE product helps carriers drive new business sales through all channels, through web, mobile, AI, and custom digital experiences on top of a flexible, extensible API layer.
- Evangelism: Promote the product by working with marketing, sales, implementation partners, and potential customers.
- Voice of the Customer: Engage deeply with life and annuity carriers and distributors to understand the friction points in the current L&A sales ecosystem and how Sureify can solve them.
- Feature Specification: Author clear, actionable specs for complex workflows that account for high configurability requirements.
- Product Delivery: Partner closely with engineering to build a high-performance, scalable product and API layer. You’ll ensure the product is "developer-friendly" for both internal professional services teams, external systems integrators, and carrier staff.
- Cross-functional Collaboration: Align internal stakeholders on our strategy and roadmap. Partner with product engineering to build, with professional services to ensure the product is easily deployable in the field, and with sales to help close customers.
- Product Management Experience: 5+ years of product management experience in a B2B enterprise SaaS environment. You've owned a product area end-to-end and shipped meaningful features independently.
- The "Shape" of a Leader: You are a "Product Architect" (strong in Customer Insight and Strategy) who knows how to "Build" (strong in Execution).
- Product Leadership: You’ve owned a product within an enterprise software market with high-touch direct sales.
- Enterprise Complexity: Experience in a highly concentrated, enterprise market (Insurance, Fintech, or Healthtech) where software must be highly configurable and integrated by 3rd parties.
- API-First Mindset: You understand that an API is the product. You have experience defining technical requirements for developers and system integrators.
- Collaborative Working Style: You work well with engineering, design, and customer-facing teams. You communicate clearly, follow through on commitments, and make the people around you more effective.
- Based in the US/Americas: Ability to work effectively with US-based carriers and time zones.
- Life/Annuity or Insurance Experience: Familiarity with the life insurance sales process, distribution channels, underwriting, or carrier operations is a meaningful advantage.
- B2B2C SaaS Experience: Experience with products configured and deployed by enterprise customers but used by consumers.
- Digital Sales or eApp Experience: Prior experience with e-application, quoting, or digital needs-analysis tools in insurance or financial services.
Sureify is a close-knit team united by a common mission: modernizing an industry that has real impact on people's financial security. You'll work on a product that's already deployed at carriers, with real users, in a market that's actively digitizing. If you want ownership, variety, and the chance to grow quickly in a space that matters, come talk to us.
Our Guiding Principles
Our products are for nothing if their creators are not fulfilled in their work. We want our employees to flourish at Sureify. We do not fawn over status or titles, instead, we honor effort and intelligence. The best idea wins no matter which colleague proposed it. We do not shortcut our mission with overblown claims or false promises. Sticking to the truth is both a strategy and a principle for us.
Sureify is an Equal Opportunity Employer committed to diversity. Qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, sex, sexual orientation, gender perception or identity, age, disability, veteran or military status, or any other basis prohibited by law.
Skills Required
- Product Architect with strong customer insight, strategy, and execution experience
- Owned a product within an enterprise software market with high-touch direct sales
- Experience in highly concentrated enterprise markets requiring highly configurable software integrated by third parties (Insurance, Fintech, or Healthtech)
- API-first mindset with experience defining technical requirements for developers and system integrators
- Proven track record turning vague market opportunities or emerging standards into successful products
- Based in the US/Americas and able to work effectively with US-based carriers/time zones
- Familiarity with the IRI Digital First for Annuities (DFA) standards or similar industry standards
- Annuity or life insurance domain expertise
- PaaS/platform experience building extensible, composable software
- Prior involvement with industry standards bodies (IRI, ISO, ACORD) or equivalent
What We Do
Sureify is a SaaS platform for Life and Annuity companies around the globe. Sureify’s sales, customer self-service engagement solution, and their up-sell cross-sell solutions enable life insurers to connect, service, and sell to their new and existing customers using the most life insurance focused platform in the market today. The enterprise platform solution is secure, scalable, and delivers pragmatic features with the basics of the everyday digital life insurer front of mind. The Sureify solution encompasses the consumer-facing web and mobile applications, automated messaging and self-service platform, agent engagement console, marketing dashboard, underwriters data platform with analytics and reporting for executive overview. Sureify also can be implemented right on top of existing core systems and CRM systems while integrating with existing contact center platforms, customer apps, and most life insurance emerging and traditional 3rd party applications. All this is supported by Sureify’s Customer Experience team to ensure best practices, ideation, configuration both inside enterprise and end-user digitalization. Life insurers use the Sureify platform for direct and agent digital sales, policyholder service and self service, new product education and marketing, churn reduction, upsell cross-sell, and complete digital tracking of policyholders. The time is now for the life and annuity insurer.
