The Role
Lead strategy and execution for Habit Formation across Spotify: define vision and roadmap, partner with engineering/ML/design/research, translate AI/LLM and recommender advances into consumer experiences, use experimentation and behavioral analysis to drive product decisions, and align senior leaders while driving cross-team execution to build sustainable listening habits.
Summary Generated by Built In
The Personalization team makes deciding what to play next easier and more enjoyable for every listener. From Blend to Discover Weekly, we're behind some of Spotify's most-loved features. We built them by understanding the world of music and podcasts better than anyone else. Join us and you'll keep millions of users listening by making great recommendations to each and every one of them.
Spotify transformed how the world listens. Now we're helping shape how the world discovers. Every day, hundreds of millions of listeners come to Spotify to enjoy music, podcasts, and audiobooks. As our experience continues to evolve, we're focused on helping people build lasting habits that deepen their relationship with audio over time.
We're looking for a Principal Product Manager to lead our Habit Formation strategy within the Surfaces Studio. In this highly strategic role, you'll define how Spotify helps listeners discover new experiences, develop lasting engagement, and build meaningful habits across formats, devices, and moments throughout their day.
What You'll Do
- Define the long-term vision, strategy, roadmap, and execution for Habit Formation across Spotify's consumer experience.
- Build the behavioral intelligence that helps identify when listeners are ready to discover new formats, features, or experiences.
- Partner with engineering, machine learning, design, research, and data science to build experiences powered by behavioral insights and experimentation.
- Translate advances in AI, recommendation models, and intelligent agents into intuitive consumer experiences that millions of listeners love.
- Develop systems that encourage sustainable engagement while ensuring teams work together instead of competing for user attention.
- Influence the evolution of Spotify's surfaces, information architecture, and product experiences to reinforce lasting listening habits.
- Use experimentation, behavioral analysis, and user research to identify opportunities and make informed product decisions in ambiguous problem spaces.
- Set clear product direction, make thoughtful prioritization decisions, and align senior leaders around a shared strategy.
- Drive execution across multiple engineering teams while balancing quality, speed, user trust, and long-term business impact.
- Establish Habit Formation as a strategic product capability that enables sustainable growth across Spotify.
Who You Are
- You have 10+ years of product management experience building consumer products at significant global scale.
- You have successfully built products that create sustained behavior change and long-term user engagement.
- You have deep experience with experimentation, behavioral analytics, product metrics, and quantitative decision making.
- You know how to partner closely with engineering, machine learning, data science, research, and design teams.
- You have experience shaping strategy across multiple products, platforms, or consumer experiences.
- You have demonstrated success aligning senior stakeholders around ambitious product visions within complex organizations.
- You care deeply about product quality and the details that create exceptional customer experiences.
- You balance emerging technologies with proven approaches and exercise strong judgment when making investment decisions.
- You make thoughtful decisions in ambiguous situations and take ownership for outcomes.
- You communicate clearly, influence effectively, and build trusted relationships across teams.
- You have experience with personalization, recommender systems, or machine learning-powered consumer products.
- You have explored behavioral science or habit formation principles and understand how they can improve product experiences.
- You have experience building AI-powered, LLM, or agentic consumer products at production scale.
- You have helped evolve product measurement beyond traditional engagement metrics toward more meaningful customer outcomes.
- You are comfortable exploring data, prototyping ideas, and using evidence to accelerate learning.
- You are passionate about audio, discovery, and creating experiences that help people build lasting relationships with content.
Where You'll Be
- We offer you the flexibility to work where you work best! For this role, you can be within the North America region as long as we have a work location
- This team operates within the Eastern Standard time zone for collaboration
The United States base range for this position is $182,308 - $260,441 plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
Skills Required
- 10+ years product management experience building consumer products at global scale
- Proven track record building products that create sustained behavior change and long-term user engagement
- Deep experience with experimentation, behavioral analytics, product metrics, and quantitative decision making
- Experience partnering closely with engineering, machine learning, data science, research, and design teams
- Experience shaping product strategy across multiple products, platforms, or consumer experiences
- Demonstrated success aligning senior stakeholders around ambitious product visions in complex organizations
- Experience with personalization, recommender systems, or machine learning-powered consumer products
- Familiarity with behavioral science or habit formation principles and applying them to product experiences
- Experience building AI-powered, LLM, or agentic consumer products at production scale
- Experience evolving product measurement beyond traditional engagement metrics toward meaningful customer outcomes
- Comfortable exploring data, prototyping ideas, and using evidence to accelerate learning
- Located within North America and able to operate on Eastern Standard Time for collaboration
- Passion about audio, discovery, and creating lasting user relationships with content
Spotify Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Spotify and has not been reviewed or approved by Spotify.
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Flexible Benefits — Employees consistently praise the total compensation package beyond base salary, highlighting a mix of RSUs, cash incentives, and stipends alongside core pay. The package is described as flexible and customizable through equity choices (e.g., RSUs, options, cash) that can be tailored for long-term wealth building.
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Leave & Time Off Breadth — Time-off offerings are repeatedly highlighted as substantial, including generous vacation, paid sick days, volunteer time, and flexible holidays. These policies are framed as a meaningful part of the overall rewards experience beyond salary.
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Healthcare Strength — Health coverage is portrayed as comprehensive, spanning medical, dental, vision, life insurance, disability coverage, and mental health support. Additional employer contributions to HSAs are cited as strengthening the overall health and wellness value proposition.
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The Company
What We Do
Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 50m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience.
