Principal Product Manager, CX Products

Who We Are

At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.

This is a Principal Product Manager role for someone who is deeply customer-centric, highly data-driven, and excited about using AI to simplify and personalize customer journeys. 

What you’ll do & how you’ll make your mark.

• Own and evolve the customer login and portal experience, balancing usability, security, and scale.

• Lead customer discovery with SMB users to uncover friction, unmet needs, and opportunities.

• Define and execute a clear product vision, strategy, and roadmap for customer experience and AI-driven features.

• Partner closely with UX, engineering, data, and AI teams to design intuitive, scalable experiences.

• Use data, experimentation, and customer insights to drive prioritization and continuous improvement.

• Thoughtfully integrate AI into the customer experience (personalization, automation, self-service).

• Act as the voice of the customer, advocating for clarity, simplicity, and usability across the product.

Who you are & what you’ll need to succeed.

• 5+ years of product management experience, with a strong focus on customer experience or UX-led products.

• Proven experience owning core customer journeys (login, onboarding, portals, dashboards).

• Experience serving SMB customers; background in SaaS, software, eCommerce, or retail preferred.

• Highly data-driven, with hands-on experience using analytics, experimentation, and metrics.

• Comfortable in a PM / UX hybrid role, collaborating closely with designers and engineers.

• Experience building or using AI-powered features, or strong personal use of AI tools in your workflow.

• A “vibe coding” mindset—collaborative, iterative, and hands-on with engineering.

• Thrive in fast-paced, ambiguous environments.

Preferred qualifications

• Experience modernizing customer portals or authentication flows.

• Exposure to AI-driven personalization, automation, or self-service.

• UX or design background, or deep experience partnering with design teams.

• Familiarity with experimentation frameworks (A/B testing, feature flags).

Why you’ll love us. 

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

• We celebrate one another’s differences.  We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.  We have 20 + affinity groups where you can network and connect with employees globally.

• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!

• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!

The target compensation range for this position is $135,000 to $180,000 annually plus bonus. Individual salaries are determined by various factors, including, but not limited to, a candidate’s qualifications, such as skills, education, and experience, as well as internal equity and market conditions. 

#LI-SM1 #LI-Remote #Bluehost

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.