Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The Role
At SoFi, credit cards are critical to our mission of helping our members get their money right and our goal of becoming a Top 10 Financial institution. Last year we launched two new credit cards to complement our flagship Unlimited 2% Cash Rewards card. And we’re at just the beginning.
We’re seeking a seasoned Principal Product Manager to define and deliver the new, future-looking card products that set SoFi apart. You will establish a vision and collaborate closely with Design, Engineering, Research, Business Unit Leads, and other Product Managers to define priorities, manage trade offs, execute an ambitious agenda, and be accountable to results reported at the executive level.
You will engage deeply with platforms, systems, and experiences across SoFi to bring new products to life, positioned to scale from day one. Longer term, you will own and drive the roadmap for new cards and foundational capabilities across SoFi’s credit card suite.
What You’ll Do:
- Create and articulate a comprehensive product vision, strategy, and roadmap for a new card product, aligning with SoFi’s broader objectives.
- Deeply understand member use cases, industry trends, and business drivers to identify and advocate for new opportunities.
- Collaborate closely with design and user research to conceive of and realize innovative experiences that solve SoFi member problems.
- Partner with engineering to manage the product life cycle, from initial concept to high-quality delivery.
- Effectively balance member, business, and technical goals with available resources to maximize impact.
- Drive alignment and build trust with cross-functional stakeholders and across organizations within SoFi.
- Promote a strong product culture by developing frameworks, implementing processes, and mentoring other Product Managers.
What You’ll Need:
- 8+ years of product management experience.
- Experience with 0-1 product development, especially in finance or other highly regulated industries.
- Bachelor’s degree or higher in a relevant field.
- A proactive, results-oriented approach to your work.
- Ability to thrive in a fast-paced, dynamic environment.
- Demonstrated ability to grasp complex user scenarios, technical concepts, and business drivers to make well-informed decisions.
- Keen attention to detail and proficiency in distilling complex issues.
- Exceptional written and verbal communication skills.
- Ability to collaborate with and manage cross-functional groups of stakeholders.
Similar Jobs
What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
Gallery
SoFi Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!


























