Who We Are
At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.
As a Principal Product Manager – AI Site, you will own the strategy and execution for our AI-powered website creation experience. This role is responsible for how customers move from intent → website → live presence, using AI-driven tooling that delivers beautiful, functional sites with minimal effort.
You will lead the vision, vendor strategy, and experience design for AI-generated websites—from the initial prompt or vibe through customization, publishing, and ongoing optimization. You will operate at Principal scope: defining product direction, setting quality standards, and ensuring our AI site builder is the fastest, most intuitive path to a professional online presence.
What you’ll do & how you’ll make your mark.
Product strategy and roadmap for AI-powered website creation and the end-to-end site building experience.
Ownership of the full customer journey—from intent capture through AI generation, editing, publishing, and iteration.
Integration and ongoing management of AI and third-party vendors powering site generation, design systems, and content.
Definition of experience standards for AI-generated sites, including layout quality, content defaults, personalization, and mobile responsiveness.
Partnering with engineering and design to translate AI capabilities into simple, guided workflows customers can succeed with immediately.
Driving site creation activation and completion, ensuring customers move from start to published site with confidence.
Establishing success metrics such as site creation completion rate, time-to-publish, retention, and customer satisfaction.
Coordinating dependencies and priorities across Product, Engineering, Design, Legal, and GTM for AI-powered features.
Leading launches and improvements that materially increase site creation adoption and long-term retention.
Providing clear updates to leadership on roadmap progress, tradeoffs, and outcomes.
Acting as a product quality bar-raiser, ensuring AI-generated experiences feel cohesive, on-brand, and production-ready.
Who you are & what you’ll need to succeed.
8+ years of product management experience, with ownership of complex, customer-facing products.
A curiosity for keeping up with the latest AI trends and how they apply to web creation and online presence.
Currently evolving into the Product Manager of the future by leveraging AI tooling and prototyping concepts.
Deep knowledge of the web presence industry—website builders, hosting, and online digital presence.
Strong product intuition around experience design, workflow simplification, and usability, especially in creation tools.
Proven experience building products on top of third-party platforms or vendor ecosystems.
Experience with design concepts, user flows, and conversion rate optimization.
Comfort partnering with engineering on AI integration constraints, API limitations, reliability, and scale.
Excellent written and verbal communication skills, especially when aligning cross-functional teams.
Highly self-directed, outcome-oriented, and comfortable operating with senior-level autonomy.
Ability to think strategically while staying close to real customer usage and feedback.
Why you’ll love us.
Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with employees globally.
We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!
Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!
The target compensation range for this position is $135,000 to $170,000 annually plus bonus. Individual salaries are determined by various factors, including, but not limited to, a candidate’s qualifications, such as skills, education, and experience, as well as internal equity and market conditions.
#LI-SM1 #LI-Remote #Bluehost
Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.
This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.
Skills Required
- 8+ years of product management experience owning complex, customer-facing products.
- Deep knowledge of web presence industry (website builders, hosting, online presence).
- Experience integrating and managing AI and third-party vendor platforms and APIs.
- Strong product intuition for experience design, workflow simplification, and usability in creation tools.
- Proven experience building products on top of third-party platforms or vendor ecosystems.
- Experience with design concepts, user flows, and conversion rate optimization.
- Comfort partnering with engineering on AI integration constraints, API limitations, reliability, and scale.
- Curiosity about AI trends and ability to apply AI tooling and prototyping concepts.
- Excellent written and verbal communication skills for aligning cross-functional teams.
- Highly self-directed, outcome-oriented, and comfortable operating with senior-level autonomy.
What We Do
Newfold Digital is a leading web technology company serving nearly seven million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group, our portfolio of brands includes: Bluehost, CrazyDomains, HostGator, Network Solutions, Register.com, Web.com, Yoast and many others. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. #TeamNewfold
