Principal Product Designer

Posted 18 Hours Ago
Be an Early Applicant
Hiring Remotely in United States of America
Remote
144K-299K Annually
Expert/Leader
AdTech • Digital Media • Information Technology • Other
The Role
Lead cross-platform design for Yahoo Home, defining interaction language, component systems, and personalization patterns. Prototype with AI-native tools, integrate community participation surfaces, mentor designers, and balance feed, story, SEO, and ad constraints to ship high-quality experiences at scale.
Summary Generated by Built In
Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

A Little About Us

Yahoo reaches hundreds of millions of people every day. It's one of the largest canvases on the internet, the front door to news, sports, finance, entertainment, and a growing community of voices. We're reimagining what Home looks like across mobile and desktop: a surface where the best stories rise, sharp perspectives find their audience, and personalization actually feels personal. The exact shape of this is yours to draw.

The Opportunity

As Principal Product Designer for Yahoo Home, you will set the visual and interaction language for one of the most-visited destinations on the web. This is a senior individual contributor role with the autonomy and influence usually reserved for design leaders. You'll partner directly with product, engineering, and the Community team to design the feed, the navigation, the reading experience, and think deeply about the participation surfaces that turn passive readers into active voices.

The constraints are real (200M+ users, SEO-critical pages, cross-platform parity, ad-supported business model), but the upside of redefining the homepage of the internet is enormous.

What You'll Do

  • Own the Yahoo Home experience design. Define the cross-platform design language, interaction patterns, and component system for Home on mobile and desktop. Hold the bar for craft on every pixel that ships.

  • Design the bridge to community. Partner closely with the Community team to weave comments, reactions, perspectives, and ranked voices into the Home reading experience. Design the moments where a reader becomes a participant.

  • Balance feed and story. Hold the tension between habit-forming surfaces (the feed, the rail, the personalization layer) and action-oriented destinations (article reading, community participation, contextual depth). Know when to show more and when to get out of the way.

  • Prototype, don't just spec. Use AI-native tools like Figma Make, Claude, or Cursor to compress the time from idea to interactive artifact. Bring working prototypes to design reviews, not static frames.

  • Build Personalization that’s Habit-forming. Develop an engaging experience by leveraging AI-driven interest detection and natural language inputs to make surfaces feel personalized, and design the UI patterns that build user trust and transparency around algorithmic recommendations.

  • Set the design culture. Raise the quality bar across the broader Home and Community design surface area by establishing scalable design frameworks, running critiques, and mentoring other designers (IC3/IC4). You'll lead through your craft.

  • Sweat the cross-platform details. Design fluently for iOS, Android, and web. Know when to converge and when to diverge across platforms. Hold the line on consistency without flattening platform identity.

  • Ship fast on high-stakes surfaces. Navigate existing business constraints (SEO, ad units, legacy components) while introducing genuinely new patterns. Thread the needle between stability and startup-speed iteration.

What You Look Like

  • Experience. 10+ years in product design, with significant time on consumer products at scale. You've shipped on platforms with millions of daily users and have seen how design decisions compound over time.

  • Terminally Online. Your knowledge of memes and internet vibe shifts is instinctive, not studied. You don't just examine these communities and apps; you live in them.

  • Proven AI Builder. You have a track record of building side projects and functional prototypes using AI agents. You are comfortable figuring out new AI tools without a manual or a guide.

  • Deep Product Sense & Taste. You have strong opinions on why products like Superhuman or Threads succeed or fail. We judge product sense by your judgment on existing products, not just your adherence to a process.

  • Cross-platform fluency. You design natively for mobile and desktop, not as an afterthought. You have strong opinions on responsive systems, touch versus pointer paradigms, and where each platform should lead.

  • Design system depth. You've built or meaningfully extended a design system. You understand tokens, components, and the long-term cost of inconsistency. Yahoo's UDS will feel familiar in spirit.

  • Comfortable with massive ambiguity. You thrive in the early stages of a 0→1 build where the path isn't yet paved. You see constraints not as roadblocks, but as the interesting part of the problem. You have the intuition to make smart bets with imperfect information and the agility to adjust fast as we learn what resonates with our audience.


The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $143,625.00 - $299,375.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.

Skills Required

  • 10+ years in product design with experience on consumer products at scale (millions of daily users)
  • Proven track record building side projects and functional prototypes using AI agents and AI-native tools
  • Fluent cross-platform design experience for iOS, Android, and web
  • Experience building or meaningfully extending a design system (tokens, components, scalable frameworks)
  • Ability to define cross-platform design language, interaction patterns, and component systems
  • Strong product sense and ability to balance feed personalization, article reading, and community participation
  • Prototyping skills using tools like Figma Make, and delivering interactive artifacts rather than only static specs
  • Experience mentoring and raising craft across designers (mentoring IC3/IC4 level designers)
  • Comfort and experience working in ambiguous, early-stage (0->1) product environments
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The Company
HQ: Sunnyvale, CA
10,001 Employees

What We Do

Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900 million people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.

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