Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.
Our AI agent Fin, the most advanced customer service AI agent on the market, lets businesses deliver always-on, impeccable customer service and ultimately transform their customer experiences for the better. Fin can also be combined with our Helpdesk to become a complete solution called the Intercom Customer Service Suite, which provides AI enhanced support for the more complex or high touch queries that require a human agent.
Founded in 2011 and trusted by nearly 30,000 global businesses, Intercom is setting the new standard for customer service. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers.
As the Principal, Partner Marketing, you’ll build the long-term vision and operational engine that will scale Intercom’s global partner marketing ecosystem. Your work will directly impact Intercom’s mission to transform customer service, not just incrementally improve it, by building partner marketing programs that drive pipeline, revenue, and category leadership in the rapidly evolving AI agent market. This is a high-impact, high-visibility role where your contributions will help Intercom win in a space where the best AI agent will define the category.
You’ll join Intercom’s GTM organization, reporting into the Demand Generation team and partnering closely with Strategic Partnerships. We are a fast-paced, high-agency group obsessed with delivering world-class, AI-powered customer experiences at scale. Our team’s mission is to accelerate Intercom’s growth by building innovative, data-driven programs that fuel our AI-first strategy. As Principal, Partner Marketing, you’ll be the connective tissue between global partnerships, marketing, sales, and customer success, helping to ensure our partner ecosystem is a true growth engine for the business. You’ll thrive in an environment that values ownership, speed, and a relentless focus on customer needs.
What will I be doing?- Define and own the end-to-end partner marketing strategy and operational engine that drives marketing attributed pipeline and accelerates revenue with and through our partner ecosystem.
- Build differentiated, repeatable go-to-market partner marketing playbooks tailored by solution, industry, and region, balancing global scale with local customization.
- Design and execute scalable co-marketing programs (campaigns, launches, joint solutions, marketplace motions) that generate partner-sourced and partner-influenced marketing attributed pipeline.
- Collaborate with the ABM team to launch account-based partner marketing plays for strategic accounts.
- Develop partner messaging frameworks and value propositions, collaborating with stakeholders to ensure lock-in to GTM and campaign messaging.
- Create and manage a partner portal/content hub, ensuring self-serve resources and brand guidelines are readily available to accelerate partner success.
- Lead the design and governance of partner marketing program benefits and requirements, including MDF/co-op investment and ROI reporting.
- Orchestrate partner marketing communications, executive briefings, joint business planning, and flagship partner events.
- Refine partner marketing KPI frameworks to optimize funnel health and drive data-driven decision making.
- As needed, partner with RevOps/IT to optimize CRM/PRM/marketing automation and performance dashboards.
- 10+ years in B2B tech marketing with deep experience in partner marketing. Proven success building and scaling partner marketing programs to drive revenue with ISVs, GSIs/SIs, MSPs, distributors, cloud marketplaces, and alliances.
- Demonstrated ability to set a global partner marketing strategy and operationalize programs at scale across segments, industries, and geographies.
- Track record of cross-functional leadership across global, highly matrixed teams. Exceptional stakeholder management and executive-level communication skills.
- Strong command of B2B pipeline metrics, marketing attribution, ROI, and executive-level performance reporting. Comfortable using data to prioritize and make trade-offs.
- Mastery of joint value partner propositions, solution positioning, narrative, and enablement for both technical and business buyers.
- Deep understanding of cloud/SaaS go-to-market partner motions (sell-with hyperscalers, marketplace listings and monetization, integrations/solutions, co-innovation).
- Adept at using Salesforce and Tableau performance dashboards; skilled at workflow process design and change management.
- Bachelor’s degree in marketing, business, or related field required.
- MBA or equivalent experience.
- Prior experience in B2B SaaS/technology product marketing or a similar role is a plus.
- Curiosity, resilience, and a growth mindset. The ability to thrive in ambiguity and change.
- A genuine interest in how AI is transforming customer service and a drive to be part of that transformation.
We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!
- Competitive salary and meaningful equity
- Comprehensive medical, dental, and vision coverage
- Regular compensation reviews—great work is rewarded!
- Flexible paid time off policy
- Paid Parental Leave Program
- 401k plan & match
- In-office bicycle storage
- Fun events for Intercomrades, friends, and family!
The base salary range for candidates within the San Francisco Bay Area is $184,500 - $220,375. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
#LI-Hybrid
Policies
Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.
We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.
Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.
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Top Skills
What We Do
Intercom is the next generation customer service platform, built for an AI-first world. Intercom is the only platform that combines an AI Bot + AI Help Desk + Proactive Support tools into one seamless platform.
Founded in 2011 and backed by leading venture capitalists, including Kleiner Perkins, Bessemer Venture Partners and Social Capital, Intercom is on a mission to make internet business personal.
Our products are great to sell, because they're loved by our customers. We received a “Top Rated” for Live Chat on Trustradius, and we’re a Top 50 product for Small Businesses on G2 - we think these awards speak for themselves.
Why Work With Us
We're a more established company that still feels like a start-up environment. We operate and innovate quickly. Employees have the opportunity to take big bets, make signficiant impact, and advance in their careers.
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