Principal, Marketing Strategy

Posted 2 Days Ago
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Overland Park, KS, USA
In-Office
Senior level
Information Technology • Consulting
The Role
The role involves leading marketing strategy initiatives to grow market share, conducting market analysis, and collaborating across departments to forecast revenue and drive strategic marketing programs.
Summary Generated by Built In

Who We Are:

It's pretty exciting, to find yourself standing in a pivotal moment in time. It’s even more exciting to be out front leading it. At QTS, our world-class data centers are supporting our customers most strategic growth initiatives, positioning us at the forefront of today’s dynamic digital transformation.

As AI and cloud drive the demand for increased speed, capacity and capability, QTS has emerged as the global digital infrastructure leader, committed to connecting the world for good. Driven by purpose and fueled by a spirit of innovation, QTS designs, builds and operates some of the world’s most advanced, forward-thinking data centers. QTS is a portfolio company of Blackstone. 

QTS is Powered by People. People who play a vital role in our company’s culture, innovation and growth. People who are committed to contributing to the communities where we operate and work. People who are knowledgeable, resourceful and mission driven. Together, we do great things.

Who You Are:

The Principal, Marketing Strategy leads and supports efforts to assess, plan and implement strategies aimed at increasing the market share and generate growth in existing market segments or new business opportunities in high growth areas. This role will lead strategic marketing initiatives using statistical analysis, competitive data and market knowledge to determine key growth opportunities. 

What You Will Do:

  • Responsible for development of strategic marketing plan for the business.
  • Manage the development of go to market strategies (workflows) and their value propositions to customers.
  • Develop and manage processes for strategic revenue forecasting, modeling existing and new markets, market research, customer and market segmentation, competitor analysis, market share analysis and similar activities.
  • Create and deliver executive level presentations to internal stakeholders.
  • Work closely with cross-functional departments to collect and review sales information, market trending data and develop a view for company success.
  • Monitor competitive developments and establish new sources of competitive intelligence through the use of data analysis and competitive market knowledge.
  • Perform quantitative analyses on new opportunities and make data driven recommendations.
  • Collaborate cross functionally to develop near, mid and long-term workflow/application strategy.
  • Develop strategic marketing programs driving key corporate focus areas and workflow in conjunction with field sales team
  • Spearhead specific strategic marketing initiatives such as Sustainability and Connectivity and Peering.

What You Will Need to be Successful:

  • Bachelor’s degree in business, marketing or related discipline or equivalent professional experience in lieu of a degree
  • Ten years of strategic marketing, sales or related experience
  • Five or more years of people leadership experience

Nice to Have:

  • Master’s degree in business, or equivalent experience preferred

Knowledge, Skills, and Abilities:

  • Navigates within a broad matrix structure
  • Juggles multiple and diverse projects and priorities in a fast-paced, dynamic environment
  • Effectively manage a team of product marketing managers
  • Director and team has direct revenue impact
  • Ability to convey complex ideas in simple, relevant manner
  • Presents to senior executives, customers, product and sales leadership

We conform to all the laws, statutes, and regulations concerning equal employment opportunities and affirmative action.  We strongly encourage women, minorities, individuals with disabilities and veterans to apply to all of our job openings.  We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, or national origin, age, disability status, Genetic Information & Testing, Family & Medical Leave, protected veteran status, or any other characteristic protected by law.  We prohibit retaliation against individuals who bring forth any complaint, orally or in writing, to the employer or the government, or against any individuals who assist or participate in the investigation of any complaint or discrimination claim.

The "Know Your Rights" Poster is included here:

Know Your Rights (English)

Know Your Rights (Spanish)

The pay transparency policy is available here:

Pay Transparency Nondiscrimination Poster-Formatted

QTS is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to [email protected] and let us know the nature of your request and your contact information.

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The Company
Chicago, , IL ,
1,480 Employees
Year Founded: 2005

What We Do

QTS Realty Trust, LLC. is a leading provider of data center solutions across a diverse footprint spanning more than 9 million square feet of owned mega scale data center space throughout North America. Through its software-defined technology platform, QTS is able to deliver secure, compliant infrastructure solutions, robust connectivity and premium customer service to more than 1,100 leading hyperscale technology companies, enterprises, and government entities

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