Principal Marketing Specialist, French & English Speaking

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The Principal Marketing Specialist is a highly skilled subject matter expert, responsible for coordinating and managing of all aspects of marketing. 

This role is responsible for the development of marketing campaigns, targeted programs, internal and external communications, partner marketing, sales content and/or pipeline development activities.
The Marketing Principal Specialist is responsible for leading and executing the end-to-end marketing strategy for NTT DATA in Luxembourg, with a strong focus on demand generation, pipeline acceleration, and brand positioning. This role acts as a strategic partner to the Managing Director and regional sales leadership, aligning marketing initiatives to business priorities and revenue targets.

Position Summary/purpose

The Marketing Principal Specialist is responsible for leading and executing the end-to-end marketing strategy for NTT DATA in Luxembourg, with a strong focus on demand generation, pipeline acceleration, and brand positioning. This role acts as a strategic partner to the Managing Director and regional sales leadership, aligning marketing initiatives to business priorities and revenue targets.

The individual will own the development and delivery of integrated marketing programs tailored to the Luxembourg market, leveraging a mix of digital, events, and partner-driven activities. As a senior marketing professional, the Marketing Principal Specialist will bring deep expertise in B2B marketing, campaign management, and stakeholder engagement, ensuring measurable impact on pipeline growth and customer acquisition.

This role requires a balance of strategic thinking and hands-on execution, along with the ability to operate effectively within a global matrix organization while addressing local market dynamics.

Key roles and responsibilities

In this position you will be required to:

​Market Ownership & Strategy

• Own and execute the country-level marketing strategy for Luxembourg, aligned with regional and global business objectives.
• Translate business priorities into targeted marketing plans that drive demand, pipeline, and revenue growth.
• Act as the primary marketing advisor to local sales leadership and key stakeholders

Demand Generation & Campaign Execution

• Plan, execute, and optimize integrated demand generation campaigns across digital, events, content, and partner channels.
• Drive account/industry focused initiatives in collaboration with sales teams to target strategic accounts.
• Manage the campaign lifecycle and marketing calendat, from planning and segmentation through execution, reporting, and optimization.

Sales Alignment & Pipeline Impact

• Partner closely with sales teams to ensure strong alignment on priorities, messaging, and target accounts.
• Contribute directly to pipeline creation, acceleration, and conversion through data-driven marketing initiatives.
• Support sales enablement with relevant content, tools, and insights.

Stakeholder & Cross-Functional Collaboration

• Collaborate with regional and global marketing teams to leverage campaigns, assets, and best practices.
• Work with industry, solutions, and partner teams to tailor messaging and programs for the Luxembourg market.
• Manage relationships with external agencies, vendors, and partners as required.

Brand & Market Presence

• Strengthen NTT DATA’s brand awareness and market positioning in Luxembourg.
• Oversee local events, sponsorships, PR, and thought leadership initiatives.
• Ensure consistent brand messaging aligned with global guidelines.

Performance Management & Reporting

• Define KPIs and track marketing performance, including pipeline contribution, ROI, and campaign effectiveness.
• Use marketing automation and CRM tools to monitor, analyze, and optimize program performance.
• Provide regular reporting and insights to stakeholders, with a focus on continuous improvement.

Budget Management

• Own and manage the local marketing budget, ensuring effective allocation and ROI
• Track spend and performance against agreed targets
• Continuous Improvement & Innovation
• Stay current on B2B marketing trends, tools, and best practices
• Identify opportunities to innovate and improve marketing effectiveness, particularly in digital and data-driven approaches
• undefined

General knowledge, skills and attributes

(some examples below or delete if not applicable)

• B2B Marketing & Demand Generation Expertise
• Commercial Acumen
• Strategic Thinking & Execution
• Data-Driven Mindset
• Stakeholder Management & Influence
• Global Collaboration
• Digital & Marketing Technology
• Results Orientation

Required Capabilities Framework

Qualifications

Education required

• Bachelor’s degree or equivalent in Marketing Management or related field.

Certifications required

• Relevant certifications in marketing automation, CRM platforms, or digital marketing (e.g., Salesforce, Marketo, Google Analytics) are advantageous.
• undefined

Work experience required

• Minimum of 7+ years of experience in B2B marketing, with a strong focus on demand generation and integrated campaign management.
• Proven experience working in a global, matrixed organization, ideally within the IT services or technology sector.

Languages

• Fluency in English and French (written and spoken) is required
• German language skills are advantageous

Workplace type:

About NTT DATA
NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune

Global 100. We are committed to accelerating client success and positively impacting society through

responsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with

unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and

application services. Our consulting and industry solutions help organizations and society move

confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more

than 70 countries. We also offer clients access to a robust ecosystem of innovation centers as well as

established and start-up partners. NTT DATA is part of NTT Group, which invests over $3 billion each

year in R&D.

Equal Opportunity Employer
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.

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