Principal Marketing Product Specialist - AiBLE

Posted 23 Days Ago
Be an Early Applicant
Lafayette, CO, USA
In-Office
174K-200K Annually
Junior
Healthtech
The Role
Lead commercialization and market development for cranial and spinal enabling technologies. Create value propositions, product marketing plans, competitive analyses, and sales training. Provide clinical support to surgeons, run primary market research and VOC collection, manage downstream marketing, partner with vendors, and execute campaigns for software, capital equipment, and imaging systems. Support U.S. and/or global regions with pricing, forecasts, and inventory management.
Summary Generated by Built In
We anticipate the application window for this opening will close on - 13 Aug 2026

Position Description:       

Responsible for serving as the business, clinical, and technical expert for Medtronic Cranial and Spinal Technologies (CST) enabling technology portfolio. Create key messages, value proposition and provide product demonstrations.  Formulate short- and long-term strategy for commercialization and market development of Enabling Technology products. Conduct competitive analysis and customer segmentation exercises to execute on product positioning. Execute on commercial and development activity for software, capital equipment and imaging systems. Responsible for Sales, Downstream Marketing within the spine and cranial market. Work with external vendors and partners on large cross functional marketing and/or development projects. Provide clinical support and drive engagement and product awareness with surgeons. Responsible for designing and implementing product marketing plans (business plans, product pricing, sales & revenue forecasts and inventory) for U.S. and/or global regions. Conduct primary market research. Provide sales training. Provide strategic planning including scenarios planning tactics to support continuous market growth. Create campaigning materials and product advertisements to implement marketing strategies. Gathering Voice of Customer (VOC) input for product development and/or product utilization purposes.  *Position requires on site at Lafayette, CO at least 4 days a week. Relocation assistance is not available for this position.  #LI-DNI

25%-50% domestic and international travel to attend customer events, trade shows, and meet with strategic partners.

Basic Qualifications:        

Requires a Master’s degree in Business, Management, Biomedical Engineering or related business or engineering field and two (2) years of experience as a product specialist/manager or sales rep/manager for Spinal Medical Device products. Must possess a minimum of two (2) years of experience with each of the following: Sales, Downstream Marketing within the spine market; working with external vendors and partners on large cross functional marketing and/or development projects; providing clinical support and driving engagement and product awareness with surgeons in the spine market; designing and implementing product marketing plans, including business plans, product pricing, sales & revenue forecasts, and inventory for U.S. and/or global regions; conducting primary market research; sales training; scenarios planning tactics; creating campaigning materials and product advertisements to implement marketing/sales strategies; and gathering Voice of Customer (VOC) input for product development and/or utilization purposes. *Position requires on site at Lafayette, CO at least 4 days a week.

Salary: $174,300 to $200,400 per year

The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).

The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).

Regular employees are those who are not temporary, such as interns.  Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.

Further details are available at the link below:

Medtronic benefits and compensation plans

Skills Required

  • Master's degree in Business, Management, Biomedical Engineering or related field
  • Minimum two years' experience as a product specialist/manager or sales rep/manager for spinal medical device products
  • Minimum two years' experience in Sales within the spine market
  • Minimum two years' experience in Downstream Marketing within the spine market
  • Minimum two years' experience working with external vendors and partners on large cross-functional marketing and/or development projects
  • Minimum two years' experience providing clinical support and driving engagement and product awareness with surgeons in the spine market
  • Minimum two years' experience designing and implementing product marketing plans, including business plans, product pricing, sales & revenue forecasts, and inventory for U.S. and/or global regions
  • Minimum two years' experience conducting primary market research
  • Minimum two years' experience providing sales training
  • Minimum two years' experience with scenario planning tactics to support market growth
  • Minimum two years' experience creating campaign materials and product advertisements to implement marketing/sales strategies
  • Minimum two years' experience gathering Voice of Customer (VOC) input for product development and/or utilization purposes
  • Position requires on site at Lafayette, CO at least 4 days a week
  • Willingness to travel domestically and internationally 25%-50%

Medtronic Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Medtronic and has not been reviewed or approved by Medtronic.

  • Parental & Family Support Paid leave for birthing and non-birthing parents is positioned as notably generous, with additional Family Care Leave available for a range of caregiving needs. Fertility, adoption, donor, and surrogacy support adds depth for different paths to family-building.
  • Retirement Support A 401(k) match and an employee stock purchase plan are presented as meaningful long-term savings tools. Scholarship and tuition programs further reinforce financial security beyond salary.
  • Healthcare Strength Medical, dental, and vision coverage is consistently described as a strong part of the total rewards package. Mental health resources, critical illness coverage, and wellness supports broaden the overall health offering.

Medtronic Insights

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The Company
HQ: Dublin
80,303 Employees
Year Founded: 1949

What We Do

Medtronic is a global healthcare solutions company operating in approximately 160 countries. We are committed to improving lives through our medical technologies, services, and solutions. Since our beginning, 60 years ago, our Mission has remained the same: to alleviate pain, restore health, and extend life for people around the world. The Mission is our ethical framework and inspirational goal guiding our day-to-day work. It reminds us that our efforts are transforming millions of lives each year. To meet the needs of patients and healthcare professionals around the globe, we operate from more than 370 locations in approximately 160 countries.

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