Principal Marketing Operations Architect

As the Principal Marketing Operations Architect, you'll play a pivotal role within our Revenue Marketing team, ensuring our marketing systems are efficient, data-driven, and ready to scale. Reporting to the Senior Director of Revenue Marketing, you'll partner closely with Revenue Marketing leadership to strategize and execute operational motions, driving success for our teams. In this critical role, you'll work with our external consulting firm to ensure operational excellence across our marketing technology stack, from automation to analytics, driving seamless execution of campaigns that generate impactful results.
The ideal candidate should possess at least 9+ years of B2B marketing experience, Salesforce & Marketo proficiency, and a strong technical background to optimize campaigns efficiently and contribute to revenue growth at NextRoll.
This role is open in San Francisco, New York City, or US Remote locations.
Unsure that you check all the boxes? You should still apply! We'll review your application for other opportunities. We're always on the lookout for talented people, and we're committed to developing each employee's career, offering over 1,800 training classes every year.
The impact you'll make:

• Oversee and maintain our marketing automation systems, including but not limited to: Marketo, Salesforce, ZoomInfo, and Lean Data.
• Work closely with the sales team to ensure alignment on lead management processes and handoffs.
• Develop and maintain comprehensive dashboards and reports to monitor and evaluate marketing tech stack performance.
• Partner closely with Sales and Operations to continually improve marketing effectiveness, process scalability, and lead-to-closed won optimization
• Work closely with the wider Revenue Marketing team to strategize and execute campaigns effectively.
• Full ownership over designing and implementing programs that drive improvements to lead quality and conversion rates.
• Manage the integration between marketing automation systems and other essential tools, including CRM platforms.
• Establish and implement best practices for data management and hygiene.
• Monitor, assess, and report on the effectiveness of marketing campaigns.
• Identify and implement improvements in marketing automation processes and systems.

Skills you'll bring:

• 9+ years of hands-on experience in B2B marketing, with a strong focus on account-based marketing or marketing operations
• Proficiency in marketing systems architecture - including but not limited to lead routing, lead scoring, campaign measurement
• Marketo & Salesforce certified
• Understanding of data synchronization between marketing and sales systems
• Data-oriented: Comfortable with digging deep into the data to provide best-in-class governance, integrity, and accuracy.
• Reporting: Provide actionable insights into marketing campaign performance to relevant stakeholders.
• Excellent analytical and problem-solving skills.
• Strong project management skills, working cross-functionally to reach goals

Benefits and Perks:

• Competitive salary and equity
• 100% employee coverage for medical, dental and vision premiums
• Short and long term disability benefits at no cost to the employee
• Basic life and AD&D insurance at no cost to the employee
• 401K Plan (Pre-tax and Roth)
• 4 weeks of paid time off and work/life balance
• Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
• Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
• Join a community of fellow Rollers as a member of one of our Employee Resource Groups
• Ample opportunities to volunteer with local organizations with NextRoll Gives Back
• For additional benefits not mentioned, visit our Careers page

Additional Information:
Minimum salary of $169,200 to maximum salary of $208,454 + equity + benefits.
The range provided is NextRoll's reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors.
About NextRoll:
NextRoll is a marketing technology company delivering products ambitious marketers use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll's technology serves tens of thousands of businesses globally through its two business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, AdRoll, a marketing and advertising platform for direct-to-consumer brands. NextRoll is a privately-held, remote friendly company headquartered in San Francisco, CA with additional offices in New York City, Dublin and Sydney. To learn more visit nextroll.com.
We are committed to building diverse teams of "Rollers" and are proud to be an equal opportunity employer. Learn more about our DEI impact via our DEI Annual Report on our Culture page . All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request reasonable accommodation, contact [email protected].