Principal Marketing Automation Manager

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

At Workday, we value our candidates’ privacy and data security.  Workday will never ask candidates to apply to jobs through websites that are not Workday Careers. 

  

Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.

  

In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.

About the Team

Join our team and experience Workday!
It's fun to work in a company where people truly believe in what they're doing. At Workday, we're committed to bringing passion and customer focus to the business of enterprise applications. We work hard, and we're serious about what we do. But we like to have a good time, too. In fact, we run our company with that principle in mind every day: One of our core values is fun.

About the Role

Job Description

Workday is seeking a Principal Global Marketing Data Manager to support and enhance our global marketing database strategy. This role requires a strong data-driven mentality, technical proficiency, and a dedication to data quality and governance. The data manager will play a key role in leading marketing data operations, improving database health, and ensuring compliance with international regulations. Experience with Adobe Customer Data Platform (CDP) is crucial, along with expertise in data tools such as Alteryx for data processing and automation.

Roles/Responsibilities

• Execute the  global strategy for marketing data acquisition, governance, and management in alignment with business objectives.

• Supervise global marketing data processes, ensuring high data quality and maintain integrity through established frameworks, quality assurance protocols, and standard practices.

• Own Adobe CDP data quality and governance to support unifying, segmenting, and activating customer data across various marketing channels.

• Advise on the CDP product strategy, feature roadmap, and data architecture and modeling. 

• Use data tools such as Alteryx or similar to automate data transformation, improve efficiency, and enhance marketing insights.

• Partner with IT, Data Governance, CRM, and other global teams to optimize tools and processes supporting data acquisition, hygiene, and enrichment.

• Responsible for monitoring database health, identifying trends, and providing recommendations for mitigating risks and improving marketing data quality.

• Troubleshoot Marketo/SFDC integration processes to maintain seamless data synchronization and integrity.

• Conduct global data gap analyses and support initiatives to improve data coverage across key marketing segments.

• Manage relationships with vendors related to data enrichment, deduplication, and normalization.

• Mentor junior team members, lead initiatives, and provide thought leadership on marketing data.

• Ensure compliance with regional and international data privacy regulations (e.g., GDPR, CASL, CCPA) and collaborate with Data Privacy teams to maintain compliance.

• Document processes, create training materials, and support onboarding efforts for new team members.

About You

Basic Qualifications:

• 10+ years of experience in marketing database management, data analytics, and reporting.

• 7+ years of experience with Marketo and Salesforce.

• Familiarity with data integration tools and technologies (e.g., APIs, ETL processes).

• Knowledge of SQL, database structures, and data modeling concepts.

• Demonstrable ability to ensure data compliance with global data privacy regulations.

• Strong analytical skills with the ability to derive insights from complex global data sets.

• Excellent problem-solving skills with the ability to conduct root cause analysis and resolve data quality issues.

• Superb communication skills to articulate data insights and recommendations to diverse collaborators.

Preferred Qualifications

• Expertise with Adobe CDP for data unification, segmentation, and data quality.

• Expertise in Alteryx or similar data tools for data processing, automation, and analytics.

• Experience with data normalization, predictive models, and AI-powered data enhancements.

• Experience working cross-functionally with IT, CRM, and Data Privacy teams.

• Experience with analytics tools such as Google Analytics or Tableau is a plus.

If you are passionate about data-driven marketing, using advanced tools to optimize global marketing data strategies, and working in a dynamic and collaborative environment, we’d love to hear from you!

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!