Principal Market Researcher

Posted 2 Days Ago
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Minneapolis, MN
In-Office
126K-173K Annually
Senior level
Healthtech
The Role
Lead market research initiatives focusing on competitive analysis and market forecasting in healthcare. Provide insights for product development and business strategy while managing vendor relationships.
Summary Generated by Built In

Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, we believe that when our customers are successful in their missions, healthcare improves. Therefore, we focus on empowering them with data-driven solutions. And the momentum is building.

Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare’s greatest needs. Through our mission-based culture of inclusion and innovation, our organization brings value not just to our customers, but to the millions of patients and members they serve.

Location: This position is a hybrid role based out of our Minneapolis, MN office. The current expectation is that we are in office two days each week (Tuesday-Wed), with extra additional days as required during the month. 

Overview: The Principal Market Researcher will lead the strategic development and execution of comprehensive market research initiatives, utilizing advanced survey research, market analysis, and identification of healthcare sector trends. This role is pivotal in shaping longer-term business strategies, guiding product innovation, and maintaining a competitive edge in a rapidly evolving industry. Directly supports executive decision-making by delivering deep insights and forward-looking market analyses.

Duties and Responsibilities:

  • Work with leadership to design, manage and/or execute advanced market research and/or competitive intelligence projects to better understand and improve the company's strategic position.
  • Leads the strategic analysis of healthcare provider markets and industry trends impacting the portfolio to anticipate changes in the healthcare provider and HIT sectors, providing actionable insights that inform product development and market strategies. 
  • Resourcefully collect and analyze primary and secondary research data that inform market opportunity, provider market trends, and competitive landscape assessments. Distill and synthesize conclusions and communicate them clearly and compellingly.
  • Maintain and utilize advanced market research/survey platforms.  Recruit and/or interview customers and prospects to learn about their experience and attitudes about healthcare technology.
  • Stays current on market research tools – existing and emerging – to bring forward new ideas for keeping a strong pulse on the market. Explore ways that generative AI may increase the overall impact of the market research team.
  • Maintain compliance with Inovalon’s policies, procedures, and mission statement.
  • Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position.
  • Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company.

Job Requirements:

  • Minimum of 15 years of previous work experience in healthcare market research/strategy roles; combination of corporate and vendor/consulting side experience a plus.
  • Extensive experience with quantitative market research methodology.
  • Ability to create thought leadership content and deliver research findings. 
  • Experience in healthcare technology market sizing/analysis and in healthcare revenue cycle a plus.
  • Expertise in online survey programming.  Strong proficiency in PowerPoint and Excel.  Proficient in analytics software platforms such as SPSS, Q, Qualtrics).
  • Experience working cross-functionally with staff, management, and senior executives.
  • A team player and research innovator with a positive can-do attitude who brings analytical and creative thinking to the job.

Education:

  • Master’s degree in market research, healthcare finance, business or related discipline preferred

Physical Demands and Work Environment:

  • Sedentary work (i.e., sitting for long periods of time).
  • Subject to inside environmental conditions.
  • Travel for this position will include less than 5% if necessary.

Inovalon Offers a Competitive Salary and Benefits Package

In addition to the base compensation, this position may be eligible for performance-based incentives.

The actual base pay offered may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal equity.  At Inovalon, it is not typical for an individual to be hired at or near the top end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

Inovalon invests in associates to help them stay healthy, save for long-term financial goals, and manage the demands of work and personal commitments. That’s why Inovalon offers a valuable benefits package with a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more.

Base Compensation Range
$126,000$172,800 USD

This position is not eligible for immigration sponsorship (e.g. H-1B, TN, or E-3). Applicants must be authorized to work in the United States as a condition of employment. (This is only applicable for US-based positions)

If you don’t meet every qualification listed but are excited about our mission and the work described, we encourage you to apply.  Inovalon is most interested in finding the best candidate for the job, and you may be just the right person for this or other roles. 

By embracing inclusion, we enhance our work environment and drive business success. Inovalon strives to provide equal opportunities to the communities where we operate and to our clients and everyone whom we serve. We endeavor to create a culture of inclusion in which our associates feel empowered to bring their full, authentic selves to work and pursue their professional goals in an equitable setting. We understand that by fostering this type of culture, and welcoming different perspectives, we generate innovation and growth. 

Inovalon is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirement. 

To review the legal requirements, including all labor law posters, please visit this link

To review the California Consumer Privacy Statement: Disclosures for California Residents, please visit this link

Top Skills

Competitive Intelligence Tools
Excel
Python
Q
Spss
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The Company
HQ: Bowie, MD
2,828 Employees
Year Founded: 1998

What We Do

Inovalon is a leading provider of cloud-based platforms empowering data-driven healthcare.

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