The Principal, Insights & Innovation pairs deep data and statistical expertise with strong business acumen and industry knowledge to develop new, cutting-edge solutions and thought leadership in media intelligence, spanning behavioral and contextual targeting, media planning and insights, measurement, activation and optimization. Built on Samba's data and informed by customer discovery, industry trends, and competitive analysis, these solutions take the form of personalized, interactive applications that move counter to monolithic, one-size-fits-all interfaces, while incorporating AI and agentic workflows. Operating within the Insights & Innovation team, the role serves both internal teams (Sales, Product, Engineering, and Marketing) and external customers, always building toward where the market is headed rather than where it stands today.
What You'll Do
- Design and build new media intelligence solutions using internal Samba data assets and external data sourced through licensing and partnerships. Solutions include behavioral and contextual targeting, media planning and insights, measurement, and optimization.
- Partner with Samba’s sales team to conduct customer discovery, ideation, and solutions development, translating business needs into well-scoped analytic and product concepts that are designed through select accounts, but built for all customers.
- Monitor industry trends and the competitive landscape to identify where the market is heading and where Samba can lead.
- Select and apply the appropriate statistical methods for each problem, including descriptive, inferential, and predictive techniques, with rigor in model selection, tuning, and performance.
- Develop personalized, interactive client deliverables (for example, browser-based dashboards using JavaScript and React) that move beyond monolithic, one-size-fits-all platforms.
- Incorporate AI and agentic workflows into internal and external solutions, including approaches such as data embeddings, vector databases, and multimodal models.
- Supporting thought leadership and conducting partnership-based research that strengthens Samba's industry position.
- Partner with Sales, Product, Engineering, and Marketing, pitching solutions for adoption into the product roadmap when demand warrants.
- Prototype quickly, validate with customers, and prepare proven solutions to be templated and scaled by the broader team.
- Applying Samba methodology to billions of raw data signals, helping customers make data driven media decisions
What You Bring
- Education: Bachelor's degree in a quantitative field (analytics, statistics, data science, computer science, or mathematics) or equivalent practical experience; an advanced degree is a plus.
- Work Experience: 4 to 6 years in data science, analytics, computer science or applied research, ideally including experience building and shipping data-driven applications and presenting results to stakeholders or customers.
- Industry Knowledge: Media, advertising, or measurement experience (e.g. cross-channel but with a focus on CTV, addressable audiences, contextual targeting, attribution, and causal inference).
What We're Looking For
- Behaviors and values: Curiosity paired with a strong bias to build; ownership and independence within a self-directed function; customer obsession; a forward-looking mindset that prioritizes where the industry is going over where it is today; cross-functional collaboration; and comfort operating amid ambiguity and rapid iteration.
- Personality and communication (soft skills): An exceptional storyteller and presenter who distills complex statistical work into simple, compelling narratives for non-technical audiences; consultative and skilled at customer discovery; credible and poised with customers and sellers; and able to influence without authority while evangelizing new ideas internally.
- Hard skills (required): Python; SQL; descriptive, inferential, and predictive statistics with sound model selection, tuning, and best practices; BI and data-visualization tools (Tableau, Looker, Power BI, or similar); and building interactive applications with JavaScript and React.
- Hard skills (preferred): Developing agents and agentic workflows; data embeddings and vector databases; applications built on multimodal models.
Skills Required
- Bachelor's degree in a quantitative field or equivalent practical experience
- Advanced degree (MS/PhD) in a quantitative field
- 4 to 6 years in data science, analytics, computer science, or applied research, including building and shipping data-driven applications
- Experience in media, advertising, or measurement (CTV, addressable audiences, contextual targeting, attribution, causal inference)
- Proficiency with Python
- Proficiency with SQL
- Strong knowledge of descriptive, inferential, and predictive statistics, model selection and tuning
- Experience with BI and data-visualization tools (Tableau, Looker, Power BI, or similar)
- Experience building interactive browser-based applications with JavaScript and React
- Experience presenting complex analytical results and storytelling for non-technical audiences
- Experience developing agents and agentic workflows
- Experience with data embeddings and vector databases
- Experience building applications on multimodal models
What We Do
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
