Principal , Business Analysis TW Marketplace

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Taipei City, TWN
In-Office
eCommerce
Building the future of eCommerce. We push the boundaries of what’s possible to solve problems!
The Role

Company Introduction 

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.  
 
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond. 

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”   

 

Role Overview  

We are seeking a detail-oriented and analytical Lead Business Analysis to join the Taiwan Marketplace team. You will be required to develop the business plan and visibility/dashboards needed to achieve strategic plans and goals, drive decisions and track performance on growth, KPIs like seller acquisition, seller management, selection and GMV of marketplace categories and any strategic initiatives. This role will be critical in generating data backed insights for the business and help in achieving growth goals of the business basis those insights. 


What You Will Do 

  • Design, develop and improve automated reports and dashboards to 
    measure performance and support business needs 
  • Pull and leverage data to provide proactive, actionable insights that can identify growth opportunities, increase efficiency, and/or deepen understanding of business. 
  • Set strategic and measurable goals, define new metrics and collaborate with other teams to achieve success on cross-team projects 
  • Has the potential to become a subject matter expert in areas concerning marketplace e-commerce 
  • Has the potential to become a people manager and manage, coach and grow Data analysts 
  • Build processes and KPIs reporting to align internal stakeholders on priorities and marketplace initiatives. 

 

Basic Qualifications  

  • Expertise with SQL, SQL tuning, and relational database systems 
  • Experience using business intelligence reporting tools (Tableau, Data Cubes, Power BI, etc.) 
  • Knowledge of data management fundamentals and data storage principles 
  • Excellent verbal and written communication skills to work effectively with cross-functional teams 
  • BA/BS/MA/MS, preferable in Finance/Marketing/Economics/Statistics; MBA is a plus 
  • At least 5-10 years relevant work experience in Analytics, Data Science, CRM, Strategy, Growth, Program Management. Experience across fast-paced technology-oriented organization e.g. e-commerce/Consulting/Banking/start-up is preferred. 

 

Preferred Qualifications 

  • Strong analytical skills with the ability to interpret and present complex data effectively 
  • Ability to manage multiple tasks and meet deadlines in a fast-paced 
    environment 
  • Detail-oriented with a strong commitment to accuracy and quality 
  • Proven experience in product analysis, data reporting, or a similar role 
  • Able to logically break down a problem into steps and define input and output metrics 
  • Bilingual English/Chinese 

 

 

Recruitment Process and Others  

 

Recruitment Process  

  • Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
  • The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
  • Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. 

 

Details to Consider 

  • This job posting may be closed prior to the stated end date for application if all openings are filled.
  • Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
  • Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. 

 

Privacy Notice​ 

  • Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/ 

  

Coupang Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Coupang and has not been reviewed or approved by Coupang.

  • Healthcare Strength Benefits are described as robust, including medical, dental, vision, disability, life, mental health, and transgender healthcare. Some locations also offer on-site or virtual health screenings that enhance preventive care access.
  • Retirement Support Financial programs include a 401(k) with company matching and an employee stock purchase plan alongside performance bonuses. Feedback suggests these elements provide a structured foundation for long-term savings and wealth building.
  • Leave & Time Off Breadth Paid time off is described as generous with accrual increasing with tenure, complemented by company-paid holidays and parental leave. Flexible work arrangements in some roles further support time away when needed.

Coupang Insights

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The Company
HQ: Seoul
70,000 Employees
Year Founded: 2010

What We Do

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial, surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

Why Work With Us

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact.

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