Principal GTM Operations Analyst - Marketing Analysis and Insights
Looking for an innovative, high-growth, multi-award-winning company in one of the hottest segments of the security market? Look no further than Veracode!
Veracode is a global leader in Application Risk Management for the AI era. Powered by trillions of lines of code scans and a proprietary AI-generated remediation engine, the Veracode platform is trusted by organizations worldwide to build and maintain secure software from code creation to cloud deployment.
Learn more at www.veracode.com, on the Veracode blog, and on LinkedIn and Twitter.
We are seeking a highly analytical and detail-oriented Principal GTM Operations Analyst to join our team. This role will be pivotal in driving data-driven insights and providing strategic recommendations to optimize our marketing efforts. The ideal candidate will be responsible for generating comprehensive marketing analyses, preparing executive-level presentations, and collaborating with various teams to enhance marketing strategies and processes.
What you'll be responsible for:
- Drive Insight Generation: Develop and present weekly, monthly, and quarterly insights to support pipeline reviews, marketing campaign evaluations, and leadership meetings.
- Executive Reporting: Prepare high-quality PPT decks for Board, QBR, executive, and leadership report-outs, highlighting key drivers, insights, and contextual market information.
- Feedback and Guidance: Provide feedback to the Business Intelligence (BI) team on analytics reporting requirements and collaborate on resolving process-related issues with GTM and Marketing Ops.
- Marketing Performance Analysis: Create and maintain marketing key performance indicators (KPIs) and ROI models to assess the effectiveness of marketing campaigns and initiatives.
- Annual Planning Support: Contribute to annual pipeline and marketing planning by providing insights on marketing channels, campaign effectiveness, and attribution.
- Market Analysis: Direct and execute annual Total Addressable Market (TAM) exercises, leveraging various methodologies and third-party data to validate market size and ICP criteria.
Required Skills:
- Proven experience in marketing analytics, GTM operations, or a related field with a focus on data-driven insights and reporting.
- Proficiency in analytics tools (e.g., Looker, Tableau, Power BI), advanced Excel skills, and experience with marketing automation platforms.
- Exceptional ability to prepare and present executive-level reports and presentations with a clear, compelling narrative.
What we offer you:
- Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs.
- Wellness benefits to help you focus on what’s most important.
- “Take What You Need” time off policy.
- Extensive development and training offerings to help you grow your career at Veracode.
- Generous 401k match to help save for your future.
- Amazing community of professionals who take pride in what we do every day.
Compensation Transparency
In accordance with U.S. pay transparency laws, Veracode provides compensation transparency for roles based in the United States. Click here to view our compensation ranges by grade. Please note, specific compensation may be influenced by various factors including candidates experience, education, and work location.
Job Grade: Principal
Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
At Veracode, we prioritize a secure recruitment process. Unfortunately, fake recruitment and job offer scams are on the rise. They aim to deceive candidates through emails and calls to obtain sensitive information.
Here’s our recruitment promise to you:
- Comprehensive Interview Process: We never extend job offers without a comprehensive interview process involving our recruitment team and hiring managers.
- Offer Communications: Our job offers are not sent solely through email, and we will never ask you to pay for your own hardware.
- Email Verification: Recruiting emails from Veracode will always originate from an “@veracode.com" email address.
If you have any doubts about the authenticity of an email, letter, or telephone communication claiming to be from Veracode, please reach out to us at [email protected] before taking any further action.
Top Skills
What We Do
Veracode is intelligent software security. The Veracode Software Security Platform continuously finds flaws and vulnerabilities at every stage of the modern software development lifecycle. Using powerful AI trained on a carefully curated, trusted dataset from experience analyzing trillions of lines of code, Veracode customers fix flaws faster with high accuracy.
Trusted by security teams, developers, and business leaders from thousands of the world’s leading organizations, Veracode is the pioneer, continuing to redefine what intelligent software security means
