The Role
Design, build, and maintain end-to-end GTM outbound pipeline and CRM integrations (Clay, Outreach/Salesloft, HubSpot). Integrate product usage signals, automate enrichment/scoring, build LLM-driven personalized email generation, ensure data quality, produce runbooks, and partner with Sales/RevOps to operationalize GTM workflows.
Summary Generated by Built In
What You Will Do
- Design, build, and maintain the end-to-end outbound pipeline infrastructure spanning Clay enrichment workflows, Outreach sequencing, and HubSpot CRM synchronization, with existing Particle platform signals as the primary input data source.
- Integrate and operationalize the usage signal data already instrumented in the Particle platform, pulling it into Clay for enrichment and scoring so the sales team has a live, prioritized PQL queue without manual list pulls.
- Build and maintain Claude API integrations that generate persona-aware, contextually relevant email copy for Fleet/Asset Optimization and Connected Product ICP segments, enabling personalization at a volume that manual processes cannot support.
- Own the integrity and hygiene of GTM data in HubSpot as the CRM of record, building automated quality controls and eliminating manual data entry across RevOps workflows.
- Partner with Sales, Customer Success, and Revenue Operations leadership to identify workflow bottlenecks, prioritize infrastructure investments, and translate GTM strategy into systems that ship.
- Build and maintain internal runbooks and GTM stack documentation so the broader commercial team can understand, monitor, and leverage the infrastructure without depending on one person.
- Evaluate and recommend new tools, APIs, and automation approaches as the GTM stack evolves, with a bias toward building on what exists rather than adding tool sprawl.
Who You Are and What You Bring
- 3 or more years of experience building GTM automation or revenue engineering systems in a B2B SaaS or technology company.
- Fluency with the modern GTM stack including Clay, Outreach or Salesloft, HubSpot, and enrichment APIs such as Clearbit or Apollo.
- Strong Python and JavaScript skills with demonstrated experience building API integrations, scheduled workflows, and data transformation pipelines.
- Experience working with LLM APIs, particularly Anthropic Claude or OpenAI, to build prompt-driven automation or copy generation systems.
- Familiarity with product analytics platforms such as PostHog, Amplitude, or Mixpanel, and the ability to connect behavioral event data to downstream sales and marketing workflows.
- Comfort operating in a fast-moving environment where the infrastructure you build will be used in production from day one with limited handholding.
- Strong communication skills and the ability to translate technical system design into clear narratives for non-technical GTM stakeholders.
- Experience with IoT, hardware plus subscription, or developer-oriented products is a plus but not required.
- Bachelor's degree in Computer Science, Engineering, or a related field, or equivalent practical experience.
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Skills Required
- 3 or more years building GTM automation or revenue engineering systems in a B2B SaaS or technology company
- Fluency with modern GTM stack including Clay, Outreach or Salesloft, HubSpot, and enrichment APIs such as Clearbit or Apollo
- Strong Python skills with experience building API integrations, scheduled workflows, and data transformation pipelines
- Strong JavaScript skills with experience building API integrations, scheduled workflows, and data transformation pipelines
- Experience working with LLM APIs, particularly Anthropic Claude or OpenAI, to build prompt-driven automation or copy generation systems
- Familiarity with product analytics platforms such as PostHog, Amplitude, or Mixpanel and connecting behavioral event data to sales/marketing workflows
- Own CRM data integrity and build automated quality controls in HubSpot
- Strong communication skills and ability to translate technical system design for non-technical GTM stakeholders
- Comfort operating in a fast-moving environment where built infrastructure is used in production from day one
- Bachelor's degree in Computer Science, Engineering, or related field, or equivalent practical experience
- Experience with IoT, hardware plus subscription, or developer-oriented products
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The Company
What We Do
Digi International (Digi) is a leading global provider of mission-critical and business-critical machine-to-machine (M2M) and Internet of Things (IoT) connectivity products and services. We help our customers create next generation connected products and deploy and manage critical communications infrastructures in demanding environments. Our embedded modules and off-the-shelf routers, gateways and network products are designed for relentless reliability and deliver unquestioned performance and security. Our cloud-based software and professional services help customers put their connected products and assets to work across a broad range of mission-critical industry applications. Founded in 1985, we’ve helped our customers connect over 100 million things, and growing.
