The Role
Lead GTM change management and sales enablement programs to improve seller readiness, adoption, and productivity. Design and deliver enablement content, sales plays, runbooks, and field communications; coordinate cross-functionally with Sales, CS, Product, Marketing, and RevOps; plan SKOs; measure outcomes and iterate based on CRM/BI data.
Summary Generated by Built In
At Veriforce, we help companies in high-risk industries keep their people, worksites, and supply chains safe and compliant. As a global leader in contractor and supply chain risk management, our SaaS platform simplifies contractor onboarding, credentialing, and compliance while providing powerful analytics and insights. Beyond software, we offer expert support, training, and consulting so our clients can operate with confidence. Together, we’re making workplaces safer every day.
The Principal is a critical change agent on the Sales Performance & Execution team. You will own the design and delivery of enablement programs that directly impact seller readiness, adoption, and productivity, equipping our sales organization to perform at their best.
The Principal is a critical change agent on the Sales Performance & Execution team. You will own the design and delivery of enablement programs that directly impact seller readiness, adoption, and productivity, equipping our sales organization to perform at their best.
- This is not a passive content role. You’re building, reaching out, moving towards the gap
- You deliver with precision. You scope realistically, communicate proactively, and finish strong
- Your field communications are clear, concise, and action-oriented
- You sell the change. You understand that adoption doesn’t happen because a feature went live
- You stay calm and composed. You adapt, prioritize, and move forward
What that means day-to-day:
Change Management & Field Communications
- Own the change management strategy for GTM with adoption plans that anticipate resistance, reinforce behavior, and measure outcomes
- Draft and distribute clear, timely communications to the sales org: newsletters, launch announcements, process updates, policy changes, and more
- Act as the connective tissue between Sales, Onboarding, CS, Marketing, Product, and RevOps, embedding early to represent the seller’s perspective
- Represent enablement priorities in cross-functional planning forums; proactively flag risks or blockers
Enablement Program Delivery
- Design and execute enablement programs, inclusive of tools, messaging, onboarding, products, etc
- Maintain an enablement calendar and program roadmap with clear milestones, owners, and success criteria in partnership with cross-functional stakeholders
- Support SKO planning and execution in partnership with Marketing
Sales Plays & Runbooks
- Build and maintain a library of sales plays and runbooks covering key motions: new logo pursuit, expansion, competitive displacement, vertical-specific plays; iterate based on data
- Incorporate MEDDPICC and Veriforce’s evolving sales methodology into all content and coaching
What you’ll need to be successful:
Required
- At least 5+ years in sales enablement, revenue programs, or a directly adjacent field (e.g., GTM programs, field marketing, product marketing, sales operations)
- Demonstrated experience leading change management for tool, process, or policy rollouts in GTM
- Strong written communication skills. You can write a crisp field announcement, a persuasive executive update, and an engaging newsletter without help
- Program management DNA: you plan backward from deadlines, track dependencies, and keep multiple workstreams moving simultaneously
- Familiarity with MEDDPICC or comparable enterprise sales methodologies; comfortable coaching sellers on qualification and deal strategy
- Collaborative, proactive interpersonal style—able to build trust quickly across functions and levels
- Positive, accountable energy; you own your outcomes and bring others along
Preferred
- Hands-on experience with Salesloft and/or Salesforce CRM—not just as a user, but as someone who has enabled others on these platforms
- Analytical capability: ability to use CRM or BI tools to validate enablement impact, identify gaps, and prioritize effort
- Background in B2B SaaS, online marketplaces, energy, utilities, or industrial/contractor markets
What you’ll get in return:
Here are just a few of the great reasons to join our team!
- Work with a global team! We have colleagues and customers across North America and around the world.
- Veriforce is a great place to work! Our leaders and team members consistently cite our culture as one of the top reasons it’s a great place to build a career.
- Veriforce provides
- 100% employer-paid medical and dental insurance for employees
- Monthly contributions to Health Savings Accounts
- A 401(k) match that is immediately fully vested
- Outstanding time off benefits
- Paid time off for volunteer activities
- Remote work opportunities
All job offers will be contingent on the successful completion of a background check.
About
Equal Employment Opportunity We are an equal opportunity workplace. All candidates will be afforded equal opportunity through the recruiting process. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, disability, gender identity and/or expression. We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their authentic selves to work. If you are contacted for an interview and require accommodation/adjustments during the interviewing process, please let us know.
Skills Required
- At least 5+ years in sales enablement, revenue programs, or a directly adjacent field
- Demonstrated experience leading change management for tool, process, or policy rollouts in GTM
- Strong written communication skills (field announcements, executive updates, newsletters)
- Program management DNA: planning backward from deadlines, tracking dependencies, managing multiple workstreams
- Familiarity with MEDDPICC or comparable enterprise sales methodologies and coaching sellers on qualification/deal strategy
- Collaborative, proactive interpersonal style able to build trust across functions and levels
- Positive, accountable energy; ownership of outcomes
- Hands-on experience with Salesloft and/or Salesforce CRM
- Analytical capability using CRM or BI tools to validate enablement impact and prioritize efforts
- Background in B2B SaaS, online marketplaces, energy, utilities, or industrial/contractor markets
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The Company
What We Do
We help create better workplaces, and help to keep people safe, reduce risks and simplify processes through our expert teams and technology. Since 1979, we’ve been providing our clients with market-leading compliance and risk management solutions. We have expanded over the years to include certification, accreditation, HR and health and safety consultancy for SMEs, and training expertise, resulting in the Alcumus business that exists today. By building great relationships with our customers, we understand their needs and provide a range of technology solutions, advice and support that helps to identify and minimise risks, navigate compliance and create better workplaces to keep people safe. Our solutions go beyond simple box ticking exercises, where we constantly look for new and innovative ways to support and enhance our clients’ businesses and make it easier for them to keep their workforce safe by embracing new and evolving technology. Our team includes over 1,000 employees across our UK, North American, American and APAC offices. We take great pride in being an inclusive organisation by respecting and appreciating each individual, regardless of age, gender, ethnicity, religion, disability, sexual orientation, education, or nationality, creating a safe, positive, and nurturing environment. Whether you’re a contractor, SME or multi-national enterprise, we’re here to help create safe and effective workplaces.
