Principal Growth Advisor - Sales

Please Note: This is an on-site position located in Atlanta, GA. Crisp is committed to supporting candidates by offering relocation assistance for qualified applicants who require moving to the Atlanta area.

About the Role

As a Principal Growth Advisor at Crisp, you are the highest-level closer on Crisp’s commercial team trusted to lead the conversations that matter most with the largest and most sophisticated law firm owners in the industry.

In this role, you’ll work directly with managing partners and executive leadership teams of $10M, $25M, and $50M+ firms who are looking for a true strategic growth partner. This is not transactional selling. You are selling transformation, vision, identity, and long-term business growth to high-performing operators making major decisions about the future of their firms.

You’ve sold at this level before. You know how to command a room, challenge assumptions, create urgency, and lead consultative conversations with confidence. You don’t need someone scripting your calls or managing your energy.

Like every closer at Crisp, you’ll be paired with a dedicated Growth Associate who supports outbound prospecting, scheduling, CRM management, pipeline coordination, and follow-up throughout the sales process. Your responsibility is to lead the sales cycle, close high-value business, and actively mentor the next generation of closers through real-time coaching, accountability, and leadership inside the commercial organization.

Principal Growth Advisors are not just top producers - they help raise the standard for the entire team.

Why Be a Principal Growth Advisor at Crisp?

• Proven Product-Market Fit: You’ll sell solutions backed by 14+ years of proven success, established market demand, and measurable client outcomes. You’re not convincing prospects they need help, you’re showing high-performing law firm owners why Crisp is the partner to take them to the next level.

• Executive-Level Brand Recognition: Crisp has built one of the most recognized brands in the legal industry, with active clients in all 50 states, industry-leading events, and a reputation that opens doors with high-level decision-makers. Many of the firm owners you meet will already know who we are before the conversation starts.

• Industry-Leading Platform: From the Crisp Game Changers Summit to the Game Changing Attorney Podcast, Crisp has become the standard for growth in the legal industry. You’ll leverage a powerful platform, strong case studies, and a nationally recognized reputation to lead high-level strategic conversations with confidence.

• Dedicated Support & Pipeline: You’ll be paired with a dedicated Growth Associate responsible for outbound prospecting, scheduling, CRM management, and pipeline coordination, while our marketing engine continuously generates high-quality inbound opportunities through events, referrals, podcasts, and digital campaigns.

• Leadership & Influence: Principal Growth Advisors are more than top producers, they help shape the culture, standards, and performance of the commercial organization. In addition to closing high-value business, you’ll mentor Growth Associates and junior closers while continuing to expand your own leadership influence within Crisp.

Responsibilities:

• Own discovery and close on Crisp’s most strategic accounts, the firms with the most upside and the most sophisticated buyers.

• Hold the room with founders, managing partners, and the people who advise them.

• Coach and direct your dedicated Growth Associate; mentor more junior Growth Advisors coming up behind you.

• Hit a clear monthly number tied to high-tier coaching sales.

• Be a visible voice at the Crisp Game Changers Summit and our other flagship events, sell from the floor, build the room, set the tone.

• Feed the front line back into pricing, packaging, and the playbook so the next rep wins faster.

Requirements:

• Ability to work Monday-Friday at our Atlanta, GA office or willingness to relocate.

• Credible, extroverted communicator with the executive presence to confidently engage and influence $50M+ law firm owners and managing partners.

• Naturally commands a room through strong communication, commercial instincts, and leadership presence, not just title or authority.

• 6+ years of experience in a quota-carrying sales role with a proven track record of consistently hitting and exceeding targets.

• Experience selling high-trust, intangible offerings such as coaching, masterminds, memberships, executive education, professional services, advisory programs, or similar solutions.

• Proven ability to sell outcomes, transformation, identity, and future-state business growth without relying heavily on product demos.

• Strategic, consultative seller who can lead high-level business conversations with confidence and urgency.

• Strong leadership mindset with the ability to mentor, coach, and elevate the performance of Growth Associates and junior closers.

• Driven by exceptionally high standards, you believe good enough is never good enough, and your track record reflects it.

The Right Kind of Background:

Strongest candidates come from coaching, professional services, mastermind or membership sales, executive education, conference and event packages, advisory subscriptions, or comparable intangibles. Sellers from these categories tend to thrive at Crisp because they already know how to build trust without leaning on a product demo.

Benefits:

• 100% Company Paid Health/Vision/Dental.

• 4% 401K Match.

• Generous Paid Time Off.

• Paid Parental Leave for New Parents.

• Paid Relocation for Non-Local Candidates.
  

About Crisp

At Crisp, we're on a mission to make a $100B impact by helping 10,000 law firms grow their revenue by $10,000,000 each. As North America's #1 law firm growth company, we've achieved proven product-market fit, built a nationally recognized brand, and established ourselves as leaders in legal marketing and business coaching.

Our rapid growth (1470%+ in the past three years) has earned us a spot on the Inc. 5000 List for seven years and recognition as one of Atlanta’s fastest-growing companies for nine consecutive years.

We’ve also cemented our position as an industry leader across all verticals with the #1 best-selling book in the legal category, The Game Changing Attorney, the #1 podcast for legal market leaders, The Game Changing Attorney Podcast, and the #1 law firm growth conference on Earth, the Crisp Game Changers Summit.

If you’re looking for a place to work with unmatched opportunities for growth, industry-leading compensation and benefits, and the chance to make a real, tangible impact on the legal industry, Crisp is the place for you.

Please apply directly—reaching out to the hiring manager or other Crisp team members won't improve or fast track your application.

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