Principal Digital Strategist

Posted 4 Days Ago
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Rollingwood, TX, USA
In-Office
102K-170K Annually
Senior level
AdTech • Digital Media • Marketing Tech • Social Media • SEO
Intellibright turns marketing spend into measurable revenue through paid search, SEO, and performance-driven strategies.
The Role
Lead revenue-focused digital strategy for a portfolio of mid-market and enterprise clients across paid and organic channels. Advise C-level stakeholders, translate business goals into integrated strategies tied to pipeline and revenue, run executive QBRs and forecasting, and align cross-functional teams to drive retention and portfolio growth.
Summary Generated by Built In
The Opportunity

Intellibright is entering its next phase of growth.

Our clients are larger. Their expectations are higher. And the work is no longer about managing channels or reporting metrics. It is about owning outcomes.

As a Principal Digital Strategist, you sit at the intersection of revenue, strategy, and executive decision making. You are the senior voice clients trust to shape direction, challenge assumptions, and turn complex performance data into clear, confident action.

This role is designed for someone who wants real ownership. You will guide strategy across paid and organic channels, influence C-level stakeholders, and ensure marketing investments translate directly into pipeline, sales, and revenue. You will not be executing day-to-day tactics. You will be setting the strategy that makes execution matter.

If you are energized by accountability, clarity, and measurable impact, this is a rare opportunity to operate as a true strategic partner inside a performance-driven agency.

About Intellibright

Intellibright is a performance-focused digital marketing agency built around accountability and close client partnerships. Our proprietary revenue analytics directly connect marketing activity to pipeline, sales, and revenue.

Named one of the Financial Times' Fastest Growing Companies in the Americas six years running, Intellibright is a profitable, self-funded agency headquartered in Austin, Texas, with 17 years of growth behind us.

We help mid-market and enterprise brands scale through intelligent, data-driven marketing that ties performance metrics to real business growth.

What You Will Own
  • Revenue strategy and performance outcomes across a portfolio of mid-market and enterprise clients
  • Strategic direction across Paid Search, SEO, Paid Social, Organic Social, Display, and Connected TV
  • Executive-level client relationships, serving as a trusted strategic advisor
  • Client retention through proactive leadership, anticipation of risk, and continuous value creation
  • Growth within your portfolio, driven by performance insight rather than pitch
  • Clear points of view backed by data, with the confidence to defend them
  • Identification and resolution of funnel friction, performance plateaus, and cross-channel misalignment
  • Translation of business goals into integrated strategies tied directly to revenue
  • Alignment between strategy and execution by partnering closely with Paid Media, SEO, Creative, and Web teams
  • Executive-level QBRs, forecasting, and strategic planning conversations
How You Work
  • You lead with clarity, not noise
  • You form opinions and move forward without waiting for direction
  • You challenge assumptions using performance data, not instinct
  • You think in revenue, not channels
  • You elevate conversations from metrics to decisions
  • You take responsibility for outcomes and expect the same from others
Why This Role Matters

This is not a role for someone looking to manage tasks or maintain the status quo.

This is a role for someone who wants to own strategy, influence executives, and be directly accountable for revenue impact.

If you want a seat at the table where decisions are made, trust is earned, and outcomes matter, this is where you belong.


RequirementsExperience
  • 7 or more years of digital marketing experience with a strong focus on revenue, ROAS, and integrated strategy
  • Demonstrated ability to drive measurable business growth across Paid Search, SEO, Paid Social, Organic Social, Display, and Connected TV
  • Proven experience presenting to and advising senior and C-level stakeholders
  • Strong command of data storytelling, turning performance metrics into executive-level narratives and decisions
  • Practical understanding of how AI and advanced analytics are reshaping marketing strategy and optimization
  • High bar for thinking, accountability, and ownership
  • Agency experience strongly preferred
Working Conditions
  • Based in Austin, TX, with required in-office presence Monday, Wednesday, and Friday
  • Comfortable in a fast-moving, high-expectation environment focused on real outcomes
  • Collaborative by default; this role works closely with Paid Media, SEO, Creative, and Web

BenefitsCompensation
  • Base Salary: $102,000-$120,000, depending on experience
  • Uncapped variable tied to client retention and portfolio growth
  • Target On-Target Earnings: $150,000-$170,000

Base is guaranteed. Variable compensation is tied directly to the outcomes you own: keeping strong clients and growing them. There is no ceiling on it. We walk through the full structure early in the process so you can model it against your own track record.

Benefits
  • 100% company-paid healthcare premiums including medical, dental, vision, and life
  • 401(k) safe harbor match up to 4% of pay, 100% vested immediately
  • 28 days combined PTO and holidays
  • Two weeks of work-from-anywhere annually, taken as six waived in-office days, without spending PTO

Premiums are fully covered, not partially subsidized, and the 401(k) match vests immediately with no waiting period. Worth pricing against your current package line by line when you compare offers.

In the Office

Flexible start between 7:00 and 9:00 AM, so you are not fighting Austin traffic on someone else's schedule. Ample free parking on site. A comfortable office with music, healthy snacks kept stocked, and team lunches throughout the year.

Skills Required

  • 7+ years of digital marketing experience with a strong focus on revenue, ROAS, and integrated strategy
  • Proven ability to drive measurable business growth across Paid Search, SEO, Paid Social, Organic Social, Display, and Connected TV
  • Experience presenting to and advising senior and C-level stakeholders
  • Strong command of data storytelling, turning performance metrics into executive-level narratives and decisions
  • Practical understanding of how AI and advanced analytics reshape marketing strategy and optimization
  • Agency experience
  • Based in Austin, TX with required in-office presence Monday, Wednesday, and Friday
  • High bar for thinking, accountability, and ownership
Am I A Good Fit?
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The Company
HQ: Austin, TX
27 Employees
Year Founded: 2009

What We Do

Intellibright is a performance-driven digital marketing agency that turns marketing spend into measurable business growth. Based in Austin, TX, we're an Inc. 5000 Fastest Growing Company and Financial Times 500 Fastest Growing in the Americas honoree. Unlike agencies that count clicks and impressions, we focus on what actually matters: Leads, Appointments, Sales, and Revenue (LASR). We fix what they broke. Revenue-driven. Data-focused. Our clients partner with Intellibright because they need a marketing engine that delivers qualified leads, booked appointments, closed sales, and real revenue growth. We combine enterprise-level strategy with agile execution, building scalable systems that eliminate wasted spend and amplify what works. As a full-service performance marketing agency, we deliver paid search and paid social campaigns optimized for conversions. Our SEO and content marketing builds long-term visibility that drives pipeline and authority. We design conversion-focused websites that turn traffic into revenue. Our social media strategies drive real appointments and sales, while our analytics provide revenue attribution, ROAS reporting, and data-driven insights. Our LASR framework ensures marketing, sales, and executive stakeholders align around shared performance metrics. By integrating CRM data, offline conversions, and revenue signals into platforms, we help clients make smarter decisions, scale with confidence, and reduce wasted spend. We specialize in multi-location businesses, regulated industries, long sales cycles, and organizations with fragmented data systems. We've helped clients achieve 100%+ increases in ROAS, reduce cost-per-lead by 87%, generate 260+ qualified monthly appointments from zero, and deliver double-digit revenue growth quarter over quarter. From roofing and senior living to healthcare, e-commerce, and B2B services, we've driven over $1.5B+ in client revenue. We work with dozens of clients, not hundreds. Every engagement starts with a comprehensive audit of your digital presence and revenue goals. You get a dedicated project manager, senior-level strategists, and transparent reporting: cost per appointment, cost per sale, ROI, and advanced revenue analytics. Same Budget, More Sales. If your marketing isn't generating measurable revenue, we fix that.

Why Work With Us

Be part of a fast-growing team where your work creates measurable impact for high-caliber businesses. Work alongside experienced strategists on challenging campaigns across industries. We prioritize professional growth, promote from within, and believe that work-life balance drives better results and stronger collaboration.

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