Principal Digital Marketing Manager, Marketplace

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

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About the Team

This role is in the Workday Global Digital Marketing team and will play a significant role in the mission to drive personalized and connected experiences that engage audiences and accelerate business outcomes. This role and the team are in the broader Global Field & Go to Market team who drive integrated marketing plans to generate demand in the markets we serve across the globe.
We fuel Workday’s growth by delivering impactful web experiences that differentiate us to our global audiences and demonstrate how they can gain competitive advantage in a changing world. The team is thinking bigger and bolder than ever before, fostering a higher tolerance for risk, to support building higher levels of brand equity and reputation to achieve greater lead attainment for sales.

About the Role

As the Principal Digital Marketing Manager, Marketplace, you will be the driving force behind the global digital presence and growth of the Workday Marketplace. You will own the end-to-end digital marketing strategy, web experience, and digital customer journey, ensuring a world-class experience that attracts, engages, and converts users into valuable App ARR. This is a high-impact role where you'll collaborate closely with partner, product, marketing, strategy, and sales teams, leveraging your expertise to shape and optimize the Marketplace into a key driver of business growth. You will be a vital member of a dynamic and empowered cross-functional team, contributing directly to strategic recommendations and delivering exceptional digital experiences.

About You

Responsibilities:

• Own and drive the global web strategy for the Workday Marketplace, aligning with business objectives defined in collaboration with Partner, Strategy, Sales, and Marketing teams. This includes setting clear goals, developing comprehensive plans, and ensuring consistent execution.

• Lead the optimization of the Workday Marketplace web experience and digital customer journey, working closely with multiple stakeholders to drive digital engagement that will result in Workday software and Partner app sales, and Partner generated revenue.

• Map and analyze customer journeys across Workday's websites, including Community, and other digital touchpoints to identify opportunities for seamless integration.

• Collaborate closely with the UX team to translate strategic insights into innovative and user-centric designs, from initial wireframes to detailed requirements and final Figma designs. Partner with Global Partners, Web Marketing and the MarTech teams to successfully implement and launch these designs.

• Establish and utilize robust web analytics and behavioral data to measure the effectiveness of the web experience. Leverage these insights to drive continuous optimization, A/B testing, and targeted personalization strategies for maximum impact.

• Partner strategically with cross-functional Partner, Product & Marketing teams to develop integrated digital demand generation programs for the Workday Marketplace across various channels, including social media, display advertising, SEO/PPC, video, and email.

• Define, track, and report on key performance indicators (KPIs) and key results (KRs), ensuring regular management reporting and operational reviews are focused on data-driven insights and actionable outcomes.

• Evangelize and share best practices and key learnings across the Marketplace leadership team, fostering a data-driven culture and ensuring continuous improvement across all digital initiatives.

Basic Qualifications

• 12+ years of digital marketing experience

• 6+ years of experience in any of the following: web experience journeys, personalization, SEO, PPC, display, programmatic, social media, email, chat, etc.

• 2+ years of Marketing experience with an App Marketplace

Other Qualifications

• Familiarity with content management systems, analytics tools, project management software, and marketing automation systems (Adobe Experience Manager, Adobe Analytics, Workfront, Marketo, etc).

• Ability to identify and adapt to changing audience behavior.

• Shown success in collaborating with multiple matrixed teams to analyze, respond to, and effectively address various business needs and challenges, from marketing performance to internal operations and process refinement.

• Ability to work and excel in highly matrixed organizations.

• Excellent verbal, written, and presentation skills.

• Digital demand generation experience is desirable.

• Enterprise software and/or B2B experience is a plus.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.VA.Home Office Washington DC Metro

 

Primary Location Base Pay Range: $155,400 USD - $233,100 USD

 

Additional US Location(s) Base Pay Range: $140,600 USD - $244,800 USD

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

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