Job Description: Principal Designer
Location: San Francisco, CA (In-Person)
About the Role:
Workbench is seeking a visionary Principal Designer to lead our design efforts and shape the future of our platform. As a Principal Designer, you will play a critical role in defining and executing our design strategy across product design, branding, and web design. This role requires a creative leader who can bring expertise, innovation, and a user-first mindset to every project.
Key Responsibilities:
Lead the design vision and strategy for Workbench, ensuring consistency across all touchpoints.
Drive the end-to-end product design process, from research and ideation to prototyping and final delivery.
Collaborate closely with cross-functional teams, including product, engineering, and marketing, to align design goals with business objectives.
Mentor and guide the design team, fostering growth and collaboration.
Oversee branding initiatives to ensure a cohesive and compelling visual identity.
Advocate for user-centered design through UX research and usability testing.
Required Skills and Experience:
10+ years of experience in design roles, with a strong portfolio showcasing product design, branding, and web design projects.
Proficiency in Figma and other design tools.
Strong understanding of user experience principles and a keen eye for detail.
Experience with website builders like Wix, WordPress, and Webflow (a plus).
Familiarity with CSS or HTML (a plus but not required).
Excellent leadership and communication skills.
Skills Required
- 10+ years of experience in design roles
- Strong portfolio showcasing product design, branding, and web design projects
- Proficiency in Figma
- Strong understanding of user experience principles and keen eye for detail
- Excellent leadership and communication skills
- Experience with website builders like Wix, WordPress, and Webflow
- Familiarity with CSS or HTML
What We Do
Workbench is an AI-powered education management system designed specifically for craft and trade education. It provides hands-on instructors with tools for curriculum and student management, instructor coordination, scheduling, payments, and reporting. The platform also includes a built-in marketplace and an AI layer that serves as a recruiter, sales assistant, and support assistant to help vocational programs attract and manage students.
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