Principal Designer

Posted 8 Days Ago
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San Francisco, CA, USA
In-Office
Entry level
Software
The Role
Lead design for Landing’s AI-assisted apartment discovery and booking experiences across AI assistants, messaging apps, and personal agents. Reimagine conversational search and booking, improve the guest stay experience, build the brand and design system, prototype in code, ship to production, and validate decisions with guests. This founding designer will establish design standards and eventually hire and grow the design team.
Summary Generated by Built In

About Landing

Landing rents fully furnished apartments for a month or more, in hundreds of cities across the US. Every apartment is ready to live in and backed by 24/7 local support. We handle everything for property owners, from furnishing to turnover, so we control the whole experience.

Most people still find Landing through a search bar. That's changing. The next guest will ask Claude or ChatGPT where to live in Denver for three months, or hand the job to their personal agent, and may book without ever visiting our site. We're hiring our first designer to build for that guest, and for whatever comes next.

About the role

  • Design how Landing shows up, gets chosen, and gets booked inside AI assistants.
  • Design for surfaces we don't own: messaging apps, AI assistants, and the personal agents that book on a guest's behalf. You work within their rules and still make it feel like Landing.
  • Rebuild search and booking around conversations and decisions instead of filters, with real empathy for someone figuring out where to live.
  • Design the stay itself: arrival, the unit, and the help guests need once they're in.
  • Build the brand, the design system, and the front end.
  • Hire and grow the design team when it's time.

How you work

  • You prototype in code, usually with AI. Figma is optional.
  • You ship to production.
  • You pick the problem, make the call, and check whether it worked.
  • You talk to guests. You stay in a unit.

About you 

  • Have a taste you can explain. You can say why an interaction works, where it breaks, and what would make it much better.
  • Have a point of view on AI interfaces. You're experimenting with conversational, adaptive, and proactive patterns, and you know where they help and where they're a gimmick. You don't need years of AI work. You need to be building with it now.
  • Can win without a screen. You've designed for text, WhatsApp, Claude, or ChatGPT, and you're thinking about what happens when a guest's agent does the searching, comparing, and booking.
  • Think in systems. You see the patterns behind the screens and turn one great solution into something reusable without making everything look the same.
  • Start with the question. You frame messy problems, figure out what's worth learning first, form a view with incomplete information, and know which ideas are worth fighting for.
  • Have craft everywhere. Interaction, information architecture, writing, visual, and motion. Words are part of the design. You've designed something physical, not just a screen.
  • Partner as a peer. You shape strategy with product, engineering, and GTM, share unfinished work, understand technical tradeoffs, and make the people around you better.

Especially relevant

Consumer or AI product work, strong prototyping, deep motion and interaction skills, and design systems experience. We care more about how you think than about checking every box.

Why this is interesting

  • Booking a home is moving into conversations and agents. You get to define what that looks like for an entire category.
  • The product includes real homes. What you design, people live in.
  • There's no design team yet. You set the standard and choose who joins.

What we offer

  • Competitive salary and stock options
  • Medical, dental, vision, life and AD&D, disability, mental health, pet, and commuter benefits, plus an FSA or HSA
  • 401(k) plan and access to ImmediatePay
  • Generous PTO
  • Room to grow: we want you to grow with us
  • $750 a year in Landing Stays

Send us

  • Something you built with AI recently.
  • Something live you designed and coded.
  • One decision you'd make at Landing in your first month.

Landing is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy and related conditions), sexual orientation, gender identity, national origin, age, disability, genetic information, military service or obligation, or any other status protected by applicable federal, state, or local law.


 

Skills Required

  • Experience designing consumer or AI products
  • Strong prototyping skills, preferably prototyping in code with AI
  • Experience designing for conversational, adaptive, or proactive AI interfaces
  • Experience designing for text messaging, WhatsApp, Claude, or ChatGPT
  • Experience building or contributing to design systems
  • Ability to ship designs to production
  • Strong interaction, information architecture, writing, visual, and motion design skills
  • Experience designing something physical
  • Ability to partner with product, engineering, and go-to-market teams
  • Deep motion and interaction skills
  • Figma experience
  • Experience hiring and growing a design team
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The Company
HQ: Birmingham, AL
511 Employees
Year Founded: 2019

What We Do

Landing is reinventing apartment rentals through a membership program that gives members access to flexible leases with no deposits in 200+ markets in our growing network. Our streamlined platform provides access to tens of thousands of furnished apartments across the U.S., and our member benefits allow more flexibility with fewer compromises. Members can book an apartment in minutes entirely through our app (even use a credit card) and be ready to move to a new place in a matter of days. Our goal is to help people explore more, live on their terms, and make sure they feel at home wherever they go.

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