The Role
The Principal Designer leads the brand's creative vision, managing a team to deliver exceptional designs across various platforms while ensuring strategic alignment with business goals.
Summary Generated by Built In
Who We Are:
At eCapital, we are on a mission to ignite growth and empower businesses across North America and the U.K. by accelerating their access to capital. As a leading financial company, our extensive expertise and forward-thinking technology creates customized, cutting-edge solutions for clients in over 80 industries. Our business model has been focused on growth, and through continued expansion through strategic acquisition, we have built a reputation as the strongest alternative lender in the market. We have also been proud to be recognized as a ‘Great Place to Work’ by the Secured Finance Network, named as a prestigious Inc. Magazine Power Partner, and celebrated as a ‘Most Innovative Company’ by ABF Journal, all thanks to our diverse and dynamic team who is the cornerstone of our success.
To continue to innovate and find better solutions for our company and clients, we need bright minds, enthusiastic advocates, and savvy industry professionals. By joining our team, you will have the opportunity to unleash your potential, challenge yourself, and experience the thrill of being part of a rewarding culture.
Are you ready to make an impact and help us shape the future of finance?
The Opportunity:
The Principal Designer defines and drives the creative vision of the brand—uniting design strategy, storytelling, and execution to elevate every touchpoint. This role blends creative leadership with hands-on design excellence to ensure all visual communications inspire, engage, and perform across digital, print, video, and experiential platforms.
As both a visionary and a builder, the Principal Designer oversees, manages and mentors a multidisciplinary team of designers fostering a culture of creativity, accountability, and continuous growth.
They provide clear direction, constructive feedback, and strategic guidance to align individual strengths with collective goals. This leader is responsible for developing and managing team workflows, balancing creative innovation with operational efficiency, and ensuring all projects meet brand standards and business objectives. The ideal candidate thrives on collaboration, brings a strong creative point of view, and leads with both strategic insight and artistic rigor—empowering their team to produce exceptional, performance-driven work that strengthens market presence and propels the brand forward into the next era.
Key Responsibilities:
Creative Strategy & Brand Vision
- Define and champion the brand’s creative direction, ensuring alignment with business strategy and marketing goals.
- Translate complex concepts into visually compelling stories that resonate across audiences and channels.
- Partner with the executive team and senior leadership to evolve and expand the brand’s visual identity, maintaining consistency while fostering innovation.
- Oversee creative development across campaigns, corporate communications, and digital experiences.
- Stay ahead of cultural and design trends to keep the brand relevant and forward-thinking.
- Lead, mentor, manage and inspire a team of designers to achieve creative excellence.
- Cultivate a collaborative, high-performing team culture that encourages innovation, accountability, and growth.
- Provide clear creative direction, constructive feedback, and professional development support.
- Lead the partnership with marketing, digital, communications, and sales enablement teams to bring cohesive campaigns to life.
- Lead the creative development of internal proposals, strategic presentations, and executive communications that articulate vision, initiatives, and performance across departments.
- Collaborate with senior leadership and cross-functional teams to design visually impactful materials that support decision-making, strategic alignment, and internal storytelling.
- Ensure presentations communicate complex information clearly, with consistency in brand voice, tone, and visual hierarchy.
- Support internal initiatives such as leadership updates, board decks, town halls, and business strategy sessions with creative design and storytelling expertise.
- Develop templates, visual frameworks, and best practices to maintain quality and brand consistency across all internal presentation materials.
- Lead the full creative lifecycle—from concept development through execution and delivery—ensuring work meets strategic and quality standards.
- Review, approve, and refine creative outputs to ensure consistency, innovation, and excellence.
- Oversee project timelines, budgets, and resources to ensure efficiency and on-time delivery.
- Lead creative reviews that align design direction with strategic goals and measurable outcomes.
- Champion design systems, templates, and scalable frameworks that enable creative consistency and efficiency.
Experience & Background
- 10–15 years of creative experience in brand, marketing, or design leadership roles.
- Proven success in leading creative teams and delivering integrated campaigns across digital, print, and experiential channels.
- Experience developing high-impact proposals, presentations, and pitch materials for executive or B2B audiences.
- Demonstrated ability to translate strategy and data into compelling visual storytelling.
- Strong portfolio highlighting strategic design leadership, conceptual excellence, and measurable business results.
- Deep understanding of brand systems, storytelling, and visual communication principles.
- Exceptional ability to connect creative ideas with business objectives.
- Strong presentation skills, with the ability to communicate creative concepts to both creative and non-creative stakeholders.
- Expertise in guiding creative across web, video, social, events, and presentation formats.
- Passion for innovation and continuous improvement in creative processes and tools.
- Creative impact: Quality, innovation, and engagement across campaigns and brand assets.
- Proposal and presentation performance: Win rate improvement, audience engagement, and clarity of storytelling.
- Brand strength: Awareness, recognition, favorability, and equity growth.
- Team development: Creative performance, collaboration, and career growth.
- Operational efficiency: On-time delivery, optimized budgets, and resource utilization.
- $95,000-$135,000 Annually
- Annual Bonus Incentives
- PTO
- Health, Dental, and Life Benefits
- 401(K) Matching
- Abundant professional development opportunities at a growing and thriving Fintech company!
At eCapital, we're not just a funding provider—we're a strategic partner built for what's next. Our culture is defined by innovation, scalability, and personalized service. We value:
- Agility: We adapt quickly to changing market conditions and customer needs.
- Relationships: We put our clients' needs at the center of everything we do, and we believe the best results come from diverse teams working together.
- Accountability: We hold ourselves to the highest standards in all aspects of our work.
- Innovation: We constantly push boundaries to create better solutions for our clients.
eCapital values diverse experiences and backgrounds. We encourage all qualified candidates to apply, regardless of race, color, religion, gender, sexual orientation, national origin, genetics, disability, age, or veteran status.
Top Skills
Design Strategy
Digital Media
Experiential Marketing
Print Media
Storytelling
Video Production
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The Company
What We Do
We've built our organization on the notion that companies shouldn't have to jump through hoops to get funding. At eCapital, we get you the capital you need, when you need it. That way you can get back to doing great things. Whether that means purchasing new equipment, expanding your team or funding your next big project, eCapital shares your vision.
