Principal Data & Visualization Analyst

ABOUT THE BRAND:

Callaway Golf is the leading manufacturer of premium golf clubs, balls, performance gear and accessories worldwide.  Through an unwavering commitment to innovation, we push the limits of performance and create demonstrably superior products designed to make every golfer a better golfer.

Our company is a blend of experience and diverse backgrounds, and together we look to move the game forward, and we want top-notch people to join us in that mission!

By joining Callaway Golf, you also join part of the portfolio of brands within Topgolf Callaway Brands, an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, Jack Wolfskin, and World Golf Tour (“WGT”). “Modern Golf” is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. For more information, please visit https://www.topgolfcallawaybrands.com

JOB OVERVIEW

The Principal Data & Visualization Analyst will analyze consumer data, generate business insights, and develop reporting to identify and recommend growth opportunities for Topgolf Callaway Brands. This position requires fluency in data and data modeling languages (SQL, Python) along with the business acumen required to drive customer KPIs. In this role, the analyst will collaborate with marketing teams across multiple brands and a centralized data engineering team. The ideal candidate is comfortable collaborating and communicating across various roles and levels, including leadership.

ROLES AND RESPONSIBILITIES

• Query and analyze data within Snowflake to track marketing KPIs and assess business health.

• Effectively present insights and educate both internal and external leadership teams.

• Interpret data and dashboards from the perspective of diverse internal stakeholders.

• Design and develop impactful reporting and visualizations

• Partner with internal business teams and brands to brainstorm design ideas, layouts, and functionality throughout the development process.

• Work directly with vendors to resolve issues and collaborate on product improvements.

• Run basic ML experiments like classification, clustering, and regression for business insights and decisions.

• Use Power BI's integration with Python to conduct ML experimentation within the reports.

• Collaborate with cross-functional teams to ensure timely project completion.

TECHNICAL COMPETENCIES

• Advanced skills in SQL, specifically for Snowflake, to write efficient queries for marketing data analysis.

• Ideally has experience coding in Python for ML and data pipeline work

• Expertise in DAX for creating advanced calculations, KPIs, and complex logic.

• Experience in embedding Python scripts in Power BI for more advanced data analysis and custom visualizations.

• Understanding of marketing KPIs (Customer Lifetime Value, Customer Acquisition Cost, ROI, etc.) and how to structure data models and dashboards to reflect these metrics.

• Proven ability to enhance efficiency through automation.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in computer science, business administration, or other “STEM” programs

• Eight or more years of experience in consumer data analysis and reporting,  

• Six or more years of experience working with BI tools such as Microsoft Power BI

• Four years of experience working with large databases and data sets.

• Knowledge of golf and sports industry is a plus.

Inclusion & Diversity: As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, supporting them to bring their authentic selves to work every day. 

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DE&I and EEOC:

Inclusion & Diversity: As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, supporting them to bring their authentic selves to work every day.

If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms, skills are transferable, and passion goes a long way. We know that diverse backgrounds and experiences make for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply. We look forward to learning more about you.

ARE YOU READY TO MAKE THE TURN? APPLY TODAY!

103,700.00 - 129,600.00 - 155,500.00 USD Annual