Principal CX Designer

Reposted 24 Days Ago
27 Locations
In-Office or Remote
150K-165K Annually
Senior level
Fitness • Software
The Role
The Principal CX Designer will lead design strategy and execution, focusing on customer experience, design systems, and cross-functional collaboration to enhance product offerings.
Summary Generated by Built In
About One Pass

One Pass is redefining how people engage with health, wellness, and everyday living. Through a comprehensive engagement and loyalty platform, we empower millions of members to live healthier, more connected lives. Backed by deep partnerships across healthcare and supported by a culture of innovation, cross‑functional collaboration, and relentless curiosity, One Pass is scaling rapidly and shaping the future how people lead healthier, fuller lives.

The Role

We’re looking for a visionary and hands-on Principal/Lead Product Experience Designer to join our Customer Experience (CX), Research & Innovation team. This role blends strategic leadership with active execution—shaping customer journeys, driving rapid prototyping, and governing our design systems and brand guidelines across digital and physical touchpoints.

You’ll collaborate closely with Product, Research, Marketing, Technology, and Data teams to deliver intuitive, inclusive, and high-impact experiences that reflect our commitment to customer-centric innovation.

Key Responsibilities
  • Champion design thinking and customer-centricity across the organization

  • Set and evolve the vision for CX design and design systems

  • Lead rapid prototyping and concept development for new product ideas

  • Facilitate design sprints and workshops to drive innovation

  • Translate customer insights into actionable design opportunities

  • Govern and scale design systems and brand guidelines

  • Create journey maps, service blueprints, and experience flows

  • Design visual assets and storytelling materials for CX engagement

  • Recommend and pilot new tools to enhance design quality and team productivity

  • Collaborate with the Research team to co-create prototypes and testing materials

  • Maintain internal toolkits, frameworks, and self-service resources

About You

You’re a strategic thinker and creative problem-solver who thrives in fast-paced, cross-functional environments. You’re passionate about inclusive design, customer experience, and mentoring others. You bring a strong portfolio, a collaborative mindset, and a drive to make meaningful impact.

Required Qualifications
  • Bachelor’s degree in Design, HCI, or a related field — or equivalent professional experience in UX/CX design

  • 5+ years in CX/UX design with a strong portfolio

  • 2+ years in a leadership or supervisory role

  • Expertise in design systems, accessibility, and inclusive design

  • Proficiency in Figma, Adobe Creative Suite, Miro, and M365 tools

  • Strong communication and stakeholder management skills

  • Experience working in agile, cross-functional teams

Portfolio Submission Required

As part of your application, you’ll be asked to submit a portfolio showcasing 3–5 projects, either as:

  • A link to your online portfolio, or

  • A PDF upload

Your portfolio should include case studies that demonstrate your expertise in journey mapping, rapid prototyping, design system governance, and cross-functional collaboration. Please include context, your role, process, outcomes, and impact metrics. Both digital and physical design work are welcome.

Preferred Qualifications
  • Experience designing for both digital and physical touchpoints

  • Familiarity with AI-powered prototyping tools

  • Background in service design or systems thinking

  • Experience mentoring junior designers and leading workshops

Work Location & Eligibility

One Pass Solutions, Inc. offers a flexible work environment. We operate as a hybrid company in the Minnesota–St. Paul Twin Cities area, where team members are expected to work in-office three days per week. We also support remote work across a number of U.S. states.

We are currently able to employ individuals who reside in the following states:

Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Kansas, Maryland, Massachusetts, Michigan, Minnesota, Montana, Nevada, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Virginia, Washington, D.C.

Please note: At this time, we are unable to employ individuals residing outside of these jurisdictions.


One Pass Solutions, Inc. commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. You may view all of One Pass Solutions, Inc.’s recruiting notices here, including our EEO policy, recruitment agency policy, recruitment scam notice, and important E-Verify information.

Top Skills

Adobe Creative Suite
Figma
M365 Tools
Miro
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The Company
76 Employees

What We Do

At One Pass, we’re redefining wellness with a platform that’s comprehensive, flexible, and built to meet people where they are. We believe healthy living should be accessible to everyone—so we’ve created a membership that unlocks thousands of top gyms, boutique studios, virtual workouts, grocery delivery, and more, all in one place.

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