The Role
The Principal Creative is primarily responsible for providing creative direction and guiding the work across campaigns, events, flagship content, and storytelling. This role drives high-level creative decisions, coaches other creative decisions-makers, and models the behaviors and values of our team. The Principal Creative combines visionary direction with practical execution, developing the creative vision, overseeing film and video production, and building brand and style guides that unify the visual and emotional voice of YouVersion. This role collaborates closely with the YouVersion Team Leader(YTL) to translate high-level vision into tangible creative outcomes, leading projects from concept through completion with excellence. The Principal Creative leads through influence by championing creative excellence, inspiring innovation, and ensuring that every expression of YouVersion reflects our mission. The Principal Creative is responsible for collaborating with their YTL to cast vision, provide direction, and lead ministry efforts within their area of influence to outcomes that further Life.Church’s mission and reach people for Christ.
YouVersion was created by the local church in 2007 and remains a ministry of Life.Church today. At Life.Church, our mission is to lead people to become fully devoted followers of Christ. Our team is committed to reaching people worldwide through innovative technology. And YouVersion is one of the ways we get to do that. Life.Church is a multi-site Christian church meeting in the United States and globally at Life.Church Online.
We wholeheartedly believe a daily rhythm of seeking intimacy with God has the power to transform lives. That’s why YouVersion creates biblically-based experiences that encourage and challenge people to seek God. We hope everyone in our community is on an active journey to become who God made them to be, abiding in Him, and drawing closer every day.
What You’ll Do
- Provide unified creative guidance and approvals for campaigns, events, flagship content, and storytelling.
- Translate high-level creative vision from the YouVersion Team Leader (YTL) into actionable strategy and execution.
- Drive the creative expression of flagship initiatives, ensuring a unified creative identity across all platforms that connects deeply with global audiences and achieves desired outcomes.
- Partner with Directors and coach senior creatives, raising the bar for creative decision-making across disciplines.
- Collaborate across teams with Marketing, Donor Development, Product, and external partners to unify creative direction.
- Strengthen contractor and partner relationships to expand creative impact.
- Oversee execution of flagship creative work through video, photography, and beyond ensuring world-class quality and storytelling.
- Lead the development of pitch decks and visual materials to communicate vision and inspire collaboration.
- Craft and direct creative presentations that allow teams to see and feel the intended creative expression.
- Develop and communicate mood boards and design inspiration that guide creative teams and contractors.
- Bring strong expertise in filmmaking, large-scale directing, and production management to execute ambitious creative projects.
- Provide clarity and direction for creative programming without managing daily or ongoing content(e.g., Verse of the Day, daily social media).
Skills Needed to Succeed
- Ability to self-motivate, make independent decisions, and solve problems with innovation.
- Effective at multitasking and time management to meet strict deadlines while remaining flexible and open to change.
- Excellent communication skills, with the ability to articulate creative concepts clearly and persuasively to both creative and non-creative stakeholders.
- Effective at process and organizational management to coordinate, structure, and provide vision to projects.
- Strong leadership skills and understanding of developing and guiding others.
- Strong understanding of branding, marketing strategies, and campaign development, particularly in the digital and mobile app space.
- Ability to thrive in a fast-paced, collaborative environment while maintaining attention to detail and quality.
- Demonstrated ability to interpret key marketing metrics and assess creative performance based on metrics.
- High School Diploma or GED.
- 6+ years of proven experience in creative leadership, with a strong portfolio showcasing a range of creative projects, including digital, print, and video content.
- Expertise in design principles, creative direction, and user-centered design processes.
- Experience with creative tools and software(Adobe Creative Suite, Figma, etc.).
- Experience in the non-profit sector or with faith-based organizations preferred.
- Familiarity with app development or UX/UI design principles preferred.
- Experience working in a global, and diverse environment preferred.
Benefits We Offer
・ Paid parental leave, including maternity, paternity, and adoption leave.
・ Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons.
・ Innovative and comprehensive Medical, Dental, and Vision insurance that provides team members with useful resources and savings to navigate their holistic health.
・ Life insurance policy provided for all staff members at 2x annual salary at no cost. Additional life insurance coverage is available to purchase.
・ Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members.
・ Comprehensive wellness and mental health benefits allow staff to proactively invest in their physical and emotional health.
・ Generous 401(k) retirement plan allowing a team member to have up to 12.5% (including employee contribution, employer match, and employer discretionary contribution) contributed into their account in their first year. It doesn’t stop there—the more years on staff, the greater the investment!
・ $160 annually in development dollars for team members to invest in their professional growth.
・ Casual dress and work environment.
・ And much more!
Our Beliefs, Culture, and Commitment to Diversity
At Life.Church, every staff member, and intern is a minister and is expected to engage in the church's ministry fully. We consider ministry readiness and an individual’s capacity to represent Life.Church’s beliefs as a minister during the selection process for all staff and intern positions. An essential function within every position held by a staff member or intern at Life.Church is to uphold and represent the beliefs of Life.Church. Learn more about what we believe at Life.Church.
While we unite around our mission, we know unity doesn’t mean uniformity. Our calling is too great, and our mission is too important not to be intentional about strengthening our team through diversity. We know that diverse perspectives in race, ethnicity, background, age, and gender are essential to reaching the world for Christ. To learn more about how we strengthen our team through diversity, visit our careers page.
All data collected in our application process, from resume collection to application questions, is used for recruitment purposes only.
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The Company
What We Do
Life.Church is one church in multiple locations, meeting across the United States and globally at Church Online.
Our mission is to lead people to become fully devoted followers of Christ. We are risk-taking, irrationally generous, spiritual contributors who bring our best, laugh hard, and honor God with integrity.
