Principal Content Strategist

Job Description:

About Pattern

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies in the US to the top of the list.

Pattern is the leader in global e-commerce and marketplace acceleration, headquartered in Utah's Silicon Slopes tech hub—with offices in Asia, Australia, Europe, and the Middle East. Hundreds of global brands—including Bosch, Nestlé, Stance, TUMI, and Panasonic—rely on the company’s ecommerce acceleration platform to grow their online sales on direct-to-consumer websites, online marketplaces, and other digital channels in more than 60 countries, all while managing fulfillment and logistics.

Pattern has been named one of the fastest-growing tech companies in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

About the Role

Pattern’s global marketing team is seeking a rockstar content strategist to bring Pattern’s suite of ecommerce acceleration products and services to life across owned, paid, and earned digital channels. With a team mantra of staying knowledgeable, helpful, present, and personalized with our target accounts and personas, a thoughtful, creative, and well-executed content strategy is a critical component of our customers’ journey. Having also launched a full rebrand, a new website, and two new products this year—we have a lot of exciting stories to tell and need a creative, collaborative storyteller who can ideate, create, and execute the right digital content to share those stories with prospective and existing customers alike.

We are a highly collaborative team, and this role sits at the intersection of product marketing, demand generation, and creative. Success will require an understanding of business unit goals, gaining familiarity with our messaging platforms and reasons to believe, and building relationships with experts within the organization who can provide insights and input to deliver truly value-add content. This role involves translating product capabilities and feature sets into rich written and visual content designed for multiple digital channels (e.g., email, social, web) to drive brand awareness through consideration and conversion as part of a complex, enterprise B2B sales motion. The ideal candidate is an enthusiastic problem solver, has impeccable attention to detail, and comes to the table with great ideas but also loves to engage and partner with others to iterate and improve upon the final product. 

This role represents a meaningful opportunity to continue building the Pattern brand, grow an exciting business at the forefront of technology and ecommerce, and work with world-class marketing and creative talent. Plus, you’ll have all the data you need at your fingertips to understand what’s working and what needs to be adjusted so you can keep learning and growing to stay ahead of the curve. This role is perfect for someone with a ton of hustle and who wants to be in the driver’s seat in elevating Pattern’s voice across digital channels. 

This is a full-time role in the corporate marketing organization, based in our Lehi, UT office.

Frequently Asked Questions

What is a day in the life of a Principal Content Strategist? 

• Define and execute content strategy across Pattern product(s) to stay knowledgeable, helpful, and present with target accounts

• Annual editorial planning to capitalize on seasonal or key events (e.g. Amazon Prime Day)

• Ongoing testing and refinement of new content types and messaging strategies

• Partner with product marketing to stay current on new product and feature launches, and how to bring them to life for new and existing brand partners

• Work with creative team on execution of best-in-class digital assets (e.g., videos, customer case studies, downloadable content, email) to use in demand generation campaigns

• Own the health of the content catalog—ensuring accuracy, freshness, searchability, and usability

What will I need to thrive in this role?

• Minimum of 10 years of experience conceiving and applying content strategy across digital channels and platforms in a B2B context (web, mobile, email, social media, etc.)

• Strong analytical skills — able to diagnose why content is working and what strategy changes should be made

• A deep understanding of how to use content strategy to move prospects into and through the marketing and sales funnel

• Strong presentation skills and experience sharing strategic rationale with senior leaders and stakeholders

• Experience developing and implementing brand standards

• Consistent track record of success creating content for complex end-to-end experiences in alignment with customer needs and business goals

• Proven track record of successfully operating independently—managing multiple priorities, following schedules, and meeting deadlines—all while maintaining impeccable outputs

• Deep knowledge of the B2B content landscape and major trends in the industry

• Strong business acumen and tenacity; ability to work autonomously through ambiguity and complexity in a fast-moving environment to drive results
   

Preferred Qualifications, Capabilities, And Skills

• Experience with the ecommerce ecosystem

• HTML experience

• SEO experience

• Experience with sales enablement content

• Data- and feedback-driven; dedicated to continuous improvement

• Experience working in or with growth-stage technology organizations
   

What does high performance look like?

• Your content consistently influences customer movement into and through the funnel, as demonstrated by data

• You ensure Pattern has a consistent brand voice across all marketing content

• You successfully manage multiple priorities, follow schedules, and meet deadlines—all while delivering impeccable outputs

• You master complex concepts quickly and independently

• You stay ahead of trends and surface opportunities to improve the potency of our content and the efficiency of production

• Your internal stakeholders and partners love working with you!

What is the team like?

The content marketing team works in partnership with demand generation, product marketing, event marketing, and creative. In the office you will sit next to and work daily with your immediate team and peers. The team follows a hybrid work schedule with at least three days in the office. This team is data-driven and results-oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members.

Sounds great! What’s the company culture?

We are looking for individuals who are:

• Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

• Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

• Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

• Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

• An initial phone interview with Pattern’s talent acquisition team

• A skills-focused video interview with the hiring manager

• A performance and culture-focused video interview with the hiring manager

• An onsite interview and presentation with a panel of department leaders and the CMO

• Reference checks

• Executive review

How can I stand out as an applicant?

• Showcase a proven track record using content to move customers into and through the funnel in a B2B setting

• Showcase a passion for writing and the ability to shift voicing and messaging to meet customers where they are

• Highlight experience working with stakeholders to strategize what content produce, and then the results that came from those strategies

• Demonstrate high skill in all B2B content formats

• Demonstrate collaboration skills and adaptability in dynamic environments

• Emphasize contributions to driving results and revenue growth

• Illustrate your expertise and familiarity with the B2B content landscape

• Understand Pattern’s mission, values, and culture — and demonstrate how you embody these in your work

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:

• Unlimited PTO

• Paid Holidays

• Onsite Fitness Center

• Company Paid Life Insurance

• Casual Dress Code

• Competitive Pay

• Health, Vision, and Dental Insurance

• 401(k)

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.